Description : Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation -- namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research -- a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Second Edition of Content Analysis is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices -- that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols.The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results.Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
Description : Content Analysis offers a comprehensive overview of the variation within content analysis, along with detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. This book provides an inclusive, and carefully differentiated, examination of contemporary content analysis research purposes and methods. Such a book is not currently available. Chapter One examines the conceptual base and history of content analysis, then the next three chapters examine each approach to content analysis in depth, using brief illustrative exemplar studies. Each of the methodology chapters employs a consistent outline to help readers compare and contrast the three different approaches. Chapter 5 examines rigor in content analysis and highlights steps to ensure the internal coherence of studies. This book concludes with exploration of two full-length studies: Chapter 6 examines the use of content analysis for advocacy and building public awareness to promote human rights and social justice. Chapter 7 reviews a full-length study of older adults in prison to detail how content analysis is completed and how different approaches may be usefully combined.
Description : Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
Description : Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
Description : This second edition of Basic Content Analysis is completely updated and offers a concise introduction to content analysis methods from a social science perspective. It includes new computer applications, new studies and an additional chapter on problems and issues that can arise when carrying out content analysis in four major areas: measurement, indication, representation and interpretation.
Description : New European developments in the use of content analysis are described in original essays. Topics include the use of time in analysis, the combination of content analysis data with other non-media types of information, and a new rapprochement between the quantitative, empirical tradition and the more qualitative and critical approach of Europe.
Description : Presenting a collection of studies that exemplify what content analysts do and how they solve problems in applying this methodology, this book offers readers additional insights into designing and conducting their own research. It enables readers to learn the process of conducting content analysis research whether used as a companion to Krippendorff's Content Analysis text, as a supplemental text for content analysis courses, or as an introduction to content analysis by examples.
Description : Motivation and Personality is the first book to be devoted to content analysis systems for assessment of characteristics of the individuals, groups, or historical periods which create verbal materials. Manuals for using the various systems, research regarding the background of the systems and practice materials are included to create a book which is both a work of reference and a handbook.