Description : Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.
Description : Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next. In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture—the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D—this book will inspire new innovation and creativity. For the emerging producers of culture—the digital players—this book will serve as a practical handbook. Culturematic: our app for creating the world anew.
Description : An essential career-planning resource, A Handbook ofPracticing Anthropology presents a comprehensive account ofcontemporary anthropological practice written primarily byanthropological practitioners Engagingly written and instructive accounts ofpractice by anthropological professionals working in corporations,governmental, entrepreneurial, and educational settings Provides essential guidance on applying anthropologicalprinciples on the job: what works well and what must belearned Emphasizes the value of collaboration, teamwork, and continuouslearning as key elements to success in non-academic careers Highlights the range of successful career options forpractitioners , describes significant sectors of professionalactivity, and discusses key issues, concerns, and controversies inthe field Chapters examine key practice sectors such as freelancing,managing a consulting firm, working for government, non-profits,and corporations, and the domains of health, industry, education,international development, and the military
Description : Since the late 2000s, the themed space has been the subject of widespread analysis and criticism in academic communities as well as a popular source of entertainment for people around the world. Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines. At the same time, immersion—or the idea that a space and its multiple architectural, material, performative, and technological approaches may wrap up or envelop a guest within that space—has expanded to become an overarching concern of many consumer spaces around the world. Casinos, theme parks, lifestyle stores, and museums and interpretive centers alike have looked to immersion as a means of both selling products and educating the masses.
Description : This handbook introduces key elements of the philological research area called paremiology. It presents the main subject area as well as the current status of paremiological research. Each chapter is written by a leading scholar-specialist in their area of proverbial research. The book successfully represents a measured balance between the popular and scientific approach.