Description : From the street of Karachi to the great Test centers of the world, the enigmatic Pakistani cricket hero Javad Miandad takes readers on a riveting journey through his many accomplishments as a player as well as a coach without mincing words about his disappointments. Former England captain Tony Greig has written the foreword.
Description : Cutting Edge is a series in English as a foreign language. It provides an all-round practical knowledge of grammar, skills, vocabulary and real-life functional language.
Description : Are you tired of the same old stuff (S.O.S.)? Do you long for something fresh and exciting? Then perhaps this book is for you. It takes a no-nonsense look at what is really happening. It addresses the issues you and I are facing right now.
Description : The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else. It’s not just another self-help motivation tool of methods you must learn in order to travel the path to success. It shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you. In this 8th anniversary edition you’ll read not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect. This edition of The Slight Edge isn’t just the story, but also how the story continues to create life-altering dynamics—how a way of thinking, a way of processing information, can impact daily choices that will lead you to the success and happiness you desire. The Slight Edge is “the key” that will make all the other how-to books and self-help information that you read, watch and hear actually work.
Description : Mia is being cyber-bullied, and she’s determined to find out who is responsible in the latest addition to the Cupcake Diaries series. Mia is upset when her parents tell her she’s too young to go to a concert without adult supervision. She’s old enough to help run a cupcake business! Why can’t her parents see that she’s also responsible enough to do whatever she wants? And just when she’s reached a compromise with her parents (her older brother Dan will go to the concert with her), Mia finds out she’s being cyber-bullied on social media. It’s the Cupcake Club to the rescue as they all help Mia solve her online bullying mystery!
Description : An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines, clustering, and more. Color graphics and real-world examples are used to illustrate the methods presented. Since the goal of this textbook is to facilitate the use of these statistical learning techniques by practitioners in science, industry, and other fields, each chapter contains a tutorial on implementing the analyses and methods presented in R, an extremely popular open source statistical software platform. Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra.
Description : Offering a series of case studies of recent media controversies, this collection draws on new perspectives in cultural studies to consider a wide variety of images. The book suggest how we might achieve a more subtle understanding of controversial images and negotiate the difficult terrain of the new media landscape.
Description : Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Description : The Gillette Company has literally defined the world shaving market since its founding in 1901 by legendary salesman and inventor King Camp Gillette. But more than that, Gillette serves as a model for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and above all, how to translate a consistent vision of global growth into superior results in the world marketplace. Drawing on extensive interviews with Gillette insiders and executives on three continents, with particular emphasis on the company's recent past, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. From the creation of the first disposable double-edge blade, through the bitter fight for survival against Wall Street's hostile raiders of the 80s, to its success in the new and emerging markets of Eastern Europe and Asia, to the ongoing development of innovative products, Gillette emerges as a company that has leveraged revolutionary product design with shrewd marketing skill into a premier worldwide enterprise.
Description : With a task-based learning approach, the main objective is for students to use the language that they know in order to achieve a particular communication goal. Generally focussed on speaking, tasks are opportunities for in-class communication which encourages fluency and confidence. New Cutting Edge features: * A comprehensive syllabus with thorough grammar, vocabulary and skills work * Systematic vocabulary building which focuses on high-frequency, useful words and phrases * Clearly-structured tasks to encourage student fluency and confidence Challenge your students with the 'Study, Practice, Remember' sections. Motivate your students with the self-study CD-ROMs which have additional grammar and vocabulary practice, plus 'Real life' video sequences. Engage your students with New Cutting Edge Digital -- software for interactive whiteboards. Mini-dictionary included inside every Student's Book New Cutting Edge Intermediate takes students from B1 to B2 level of the CEF.
Description : Wer in Englisch auf mittlerem und gehobenem Sprachniveau mitreden möchte, benötigt dafür den entsprechenden aktuellen Wortschatz. Der Große Lernwortschatz Englisch aktuell bietet rund 15.000 Wörter in 20 Haupt- und ca. 150 Unterkapiteln. Der Gebrauch der Wörter wird mittels häufig auftretender Wortverbindungen und Beispielsätzen verdeutlicht. Dazu gibt es zahlreiche Extras, die das Lernen und Nachschlagen erleichtern, wie z. B. ein zweifaches Register (Englisch und Deutsch), eine Kurzgrammatik, Hinweise zur Aussprache und vieles mehr.