Description : Are you tired of the same old stuff (S.O.S.)? Do you long for something fresh and exciting? Then perhaps this book is for you. It takes a no-nonsense look at what is really happening. It addresses the issues you and I are facing right now.
Description : Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Description : Wer in Englisch auf mittlerem und gehobenem Sprachniveau mitreden möchte, benötigt dafür den entsprechenden aktuellen Wortschatz. Der Große Lernwortschatz Englisch aktuell bietet rund 15.000 Wörter in 20 Haupt- und ca. 150 Unterkapiteln. Der Gebrauch der Wörter wird mittels häufig auftretender Wortverbindungen und Beispielsätzen verdeutlicht. Dazu gibt es zahlreiche Extras, die das Lernen und Nachschlagen erleichtern, wie z. B. ein zweifaches Register (Englisch und Deutsch), eine Kurzgrammatik, Hinweise zur Aussprache und vieles mehr.
Description : Experts in computers, biotechnology, structural materials, and transportation provide a concise introduction to the promising technologies in these four exciting fields that affect all of society. Each section begins with a brief overview of the field, followed by more detailed papers describing specific technological advances, their current and projected applications, and the obstacles that must be overcome to ensure future progress.
Description : E-Commerce: The Cutting Edge of Business presents the technology and processes behind e-commerce and e-governance. It also underscores the importance of security of transactions in the electronic environment. With such an extensive coverage, the book will be useful to people in trade and commerce and to businesses which are trying to expand using Internet and intranet commerce. Students and teachers of e-commerce will find that the technology and processes that make e-commerce click have been addressed in detail. The book will also be of enormous value to government officials, financial institutions, public sector and the private industry keen to learn about The Cutting Edge of Business
Description : I enjoyed reading this book, which draws together a selection of case studies in entrepreneurship and innovation from eight new EU member countries that are still in the process of turbulent social and economic change. . . Each case is fascinating reading and in many of the studies the vibrant nature of the entrepreneurial change-driver shines through. . . the book is aimed at academics and researchers of entrepreneurship as well as undergraduate and postgraduate students of international business and entrepreneurship , as well as practitioners carrying out business in the transition economies. I would agree with that, the case studies do bring out the exciting and challenging nature of what has been, and can be achieved. . . there is much sound material here to stimulate both insight, and detailed classroom discussions. I would certainly recommend the book for a library purchase. . . it may well be a very useful purchase for researchers and students of the selected case countries. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research This volume offers insights into ways entrepreneurs innovate and adapt to political-economic structural changes. Detailed case studies illustrate how the adoption of new technology, creation of hybrid social and economic mission ventures and strategic re-orientation led to success in these transition economies. The stories of how these teams pooled resources, persevered and devised new approaches to innovation by creating something new or internationalizing gives us a sense of the new entrepreneurial approaches needed to succeed in this region. Given there were few role models and road maps, these entrepreneurs had to learn by doing. Their stories are inspirational and provide valuable lessons for entrepreneurial success in the wake of turbulent political-economic restructuring. Candida G. Brush, Babson College, US This original selection of case studies from eight new EU member countries looks at the ability of entrepreneurs to develop innovative and successful firms in an environment of turbulent social and economic change. The Cutting Edge focuses on the innovative potential that these transition country environments provide and how entrepreneurs have been able to convert these possibilities into successful businesses. The contributors highlight specific aspects of the interplay between the institutional setting and the environment. They also elucidate the individual characteristics of the entrepreneur that create an enabling context for innovative behaviour to develop and grow, drawing attention to the opportunities and constraints offered in each environment. This book provides invaluable insights for academics and researchers of entrepreneurship as well as undergraduate and postgraduate students of international business and entrepreneurship. It will also provide a stimulating and important read for people conducting business in Europe.
Description : Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics