Description : "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.
Description : "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Description : Hypnotherapy is arguably the oldest modality of psychological "therapy", at least in the modern sense. Psychologists have long attempted to conceptualize hypnosis in terms of cognitive and behavioral processes and the term "cognitive-behavioral approach to hypnosis" was first coined in 1974 by Theodore Barber, and his colleagues, one of the most prolific and influential researchers in the field of hypnosis. Since then cognitive research on hypnosis has continued to evolve alongside the assimilation of modern cognitive-behavioral therapy (CBT) techniques within the framework of hypnotherapy and vice versa. This book explores the historical and conceptual relationship between hypnotherapy and cognitive-behavioral therapies (CBT). It proceeds to offer a modern cognitive conceptualization of hypnosis, based on the writings of James Braid--the founder of hypnotherapy--and drawing upon modern cognitive-behavioral research on hypnosis. The author carefully explores the combination of hypnosis with both cognitive and behavioral interventions and ways in which methods can be adapted in the light of therapeutic principles derived from both fields. The book aims to provide a comprehensive core text for the practice of cognitive-behavioral hypnotherapy and to facilitate further dialogue between practitioners of hypnosis and CBT.
Description : Master your mind, manage stress and boost yourproductivity! Mindfulness at Work For Dummies provides essential guidancefor employees at all levels of an organization who areseeking more focus and clarity in their work. Itexplains how mindfulness can help employers wishing toimplement mindful practices into the workplace, and providesleaders and mentors within an organization with the tools they needto become more effective leaders and coaches. The audiodownload contains guided mindfulness exercises andmeditations suited to workplace scenarios, a core feature ofmindfulness programmes. Mindfulness at Work For Dummies includes: An introduction to mindfulness, and how it can help improveworking behaviour An explanation of how the brain retains new mindfulworking patterns… with a bit of practice! Useful tips on incorporating mindfulness into your workingday How organisations can benefit from implementing mindfulapproaches to work Guidance for leaders on how mindfulness can help develop theirleadership qualities
Description : Everyone knows the fable of the monkey and the bananas - he couldn't get his hand out of the jar because he was holding too many bananas, making his hand too bulky to remove from the narrow container. Life, contends Dr. Daniel T. Drubin, is like that story, in that too often people grab as many "bananas" as they can, without realizing that many of them, in fact, are holding them back. Now Dr. Drubin offers a quick 12-step program designed to help you see which bananas in your life are expendable, and how to drop them. Such tips include: - If you want to find gold, you're going to have to lift some rocks. - Always work on your "dash" of life - the only time between birth and death that you have control over.
Description : Have you ever felt as though you didn’t recognize yourself in the mirror and yet you’re frantically trying to keep that image together? Felt bound by the dreams you had for life that you now realize have forced other expectations on you? Or maybe you’ve laughed at one of those insanely ridiculous moments in the day when absolutely everything goes wrong and no matter what you do, the grand purpose seems elusive. Let’s be honest. We all have a standard in our head that we believe is the perfect Christian woman, wife, and/or mother. Yet, have you ever really examined what that standard is? Yes, God absolutely has standards for what those roles are to be, but is He our source, or is it the peer-pressure-don’t- be-the-odd-one-out-on-Sunday-morning drive to fit in that is driving us away from authenticity and raw faith to outward performance? Amy Spiegel knows this struggle well and notes, “so many of the women I know seem to feel the same tension in their own lives, teetering on the edge, praying someone will be there to catch them if they fall.” There is a grand purpose to where you are today; join Amy in Letting Go of Perfect, to look at what it means to truly know the woman in the mirror as well as the God who created, redeems, and equips her.
Description : Describes a practical technique to release tensions related to any problem, offering examples for using this method for job interviews, competitive sports, conflict situations, and other stressful events
Description : In this moving spiritual memoir, Dr. William Thiele shares inspiring stories of the birthing of a monastery without walls among everyday women and men around New Orleans after the devastation of Hurricane Katrina in 2005. Along the way, core contemplative attitudes, practices, and principles were discovered. He offers these stories of birthing a School for Contemplative Living as a challenging call to a frantic and polarized world. Readers will be drawn toward their own spiritual transformation as they encounter imperfect monks with messy lives who are practicing God's presence and learning to serve the world from that presence. He encourages readers to join these monks in the world by forming contemplative communities who radiate loving-kindness as their first priority.
Description : What Is Everyone Talking About? Throughout my forty-five years of life, many people (family, friends, teachers, neighbors, co-workers, bosses, professionals, or others) have made verbal statements regarding how I act, respond, or think. Here is a wide variety of the most common among them: Susan, quit biting yourself! Susan, stop banging your head on the floor! Why are you hurting yourself? Stop flapping your hands in the airyou look like a fairy! Susan doesnt have any sense of pain. Put those shoulders down and stop rocking. Stop kicking your feet and carrying on this temper tantrum. Slow down! Lift up your chin and look at me, not out in space. Stop screaming! Stop yelling! Talk slower! Youre too loud! Stop your damn laughing; there is nothing funny about that. Susan is so sensitive about everything. Stop staring off somewhere and pay attention. Susan is nervous and jerkymostly jerky. Are you deaf? Answer me. Your thinking is backward. You are such a klutz. Why are you so clumsy? What did you do nowcrash? Stop spinning that radio; youre going to break it! Susan, will you stop spinning the dice and take your turn. Stop spinning the spinner; we want to play the game! Stop, Susan, youre going to ruin the record player, turning the turntable by hand! Sue, you talk about the same things over and over. Susie, we are tired of you asking us the same questions. We already answered it. No, the answer didnt change! Susan, get out of that room and socialize! Sue, why are you going on and on about the same thing? We are not even talking about that anymore. Susan is so damn stubborn. Why arent you emotionally sensitive to other people? Do you believe everything people say? You take things people say way too literally! You take things too seriously! You have no sense of humor! Nobody understands what the hell you are talking about! What is wrong with you? Susan, stop making that noise! Susan, will you shut up!!!! Listen to what I saidare you deaf? You are a blockhead! You are a half-wit! Why do you do the same things all the time? Why do you eat the same things all the time? Dont talk to Susan. She wont understand! Susan, we dont want to hear your problems! Will you stop organizing everything! Youre weird! Youre odd! Youre stupid! Youre a retard! Sue, you are so slow. Youre not getting it! Youre always lost; thats why I love you! God, youre so naive! Geez, youre a moron! Stop talking with your hands and tell me what you want! Close your mouth! You look like an idiot! Stop pinching! You are so exasperating! Youre crazy! What is Susan so upset about? Calm down! Youre a pain! Stop pointing at things and speak up if you want something! WellSusan, we thought you were possessed! You never did like change! Susan, you are going to have to adjust to change in order to survive! You are so task oriented. Do you do everything people tell you to do? Susie, do you remember everything people say? Susie, you have a remarkable memory! Youre like a computer! You need to be yourself; you are a chronic people pleaser! Dont touch her; she jumps! Comments like these or others would send an automatic wave of scrambling. The behaviors you want to change would become more intense, or an emotional outburst would follow. If you are displeased about us, then we are displeased with you but for different reasons. Ours are Why? You dont make sense to me. Your words hurt me. Your actions hurt me. Your tone of voice hurts me. Your facial expression (if we can make eye contact) scares me. Leave me alone! We may look at you with intense anger or wave our arms in a panicky motion. We may push things, kick, scream, bite, pinch, cry uncontrollably, or withdraw. Physical contact becomes unbearable. Remember, we are scrambled. The words used by others cause friction in our brain circuits