Description : Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk
Description : Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions. Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.
Description : The world is changing quickly - and if you want your business to succeed, you've got to keep up. Marketing On The Internet outlines some of the most important things you need to know about social media, mobile marketing, making a presence on the internet, and a lot more. It's a "must" if you want your business to succeed.
Description : Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
Description : So you've got a small business that could use more profits. You'll learn the simplest cost effective ways to bring new customers to your business by leveraging the power of the internet. Position yourself as the answer to your customers' searches and your profits will grow tremendously. There are only three ways to increase your profits: 1)Bring in more paying customers, 2)Sell more to each customer, and 3)Raise your prices. In this economy, the third option is not always viable, so we'll concentrate on the first two. You'll learn to get more customers and get more value from each of them also. Let's get growing !
Description : In the dynamic, fast moving world of the Internet, having a website should help your business make money, but it's hard to know how or why. In author James Musgrave's own words Your Business Online " is not a book about how to make a website, but why." Your Business online covers all the basics and answers questions such as: Why does your business need a website? How do you go about getting a website? Is your current website serving your business effectively? Which website addresses should you register? What features should your website have? Who should you trust with your online marketing? This is a comprehensive guide to advertising and marketing your business online and essential if you're serious about making your business prosper. It explains the positives and negatives any small business owner needs to know, what questions to ask and concerns that need to be considered.
Description : The author offers both traditional and online business owners an array of powerful online advertising and marketing techniques, along with how to use the Internet to enhance public relations.
Description : Simple, powerful marketing strategies every business can affordto implement There's never been a better time to be a marketer orentrepreneur than right now. Thanks to the Internet, a new world offree and inexpensive tactics can help get the word out to theprospects of any business with a limited marketing budget. FreeMarketing delivers more than 100 ideas to help any smallbusiness owner or marketer generate new revenue—with littleor no marketing budget. With both Internet-based and creative offline ideas, you'lldiscover ways to turn your top customers into your unpaid salesforce, get your competitors to help you promote your new products,and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page websiteyou'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrummade $30,000 and earned tons of free publicity from just oneauction) and more! Grow a successful business without letting your marketing budgettell you "No." Jim Cockrum has proven that the most powerfulmarketing strategies are the cheapest.
Description : The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has the power to engage your customers and prompt a response. It can increase the time they stay on your site, influence what they buy, and feed their desire to trust you. This book will teach you how to properly utilize video to help bring your product to life and increase your conversions. Online video expert, John Cecil, provides a guide to successfully incorporating video into your marketing strategy and explains why it's essential in today's market. With the constant flow of information on the Internet, it's vital that you attain the complete attention of your consumer, and video can make this happen. It's been proven that online video will help turn web site visitors into buyers, increasing success and profits. This book details how video technology can be useful to you and outlines tools that can create online visibility and sustainability. Cecil provides techniques for producing and distributing video, maintaining a strategic online video marketing plan, and ultimately creating a greater return on your video investment. The author's approach to video marketing has already been successful for companies such as Canon, eHarmony, Capitol Records, and Experian. Video marketing needs to be a critical piece of a successful online strategy, and this book will teach you not only how to get started, but how your video project can pay for itself with increased ROI. WATCH John Cecil's suite of videos, where he provides key content on ways to incorporate video into your online marketing efforts, best practices for video delivery, and other tips and tricks: https://www.youtube.com/OVRevolution