Description : This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.
Description : The second volume of a two-part, outcomes-based series in media studies. It includes theoretical approaches as well as a production section that focuses on basic techniques.
Description : Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms and research techniques in these fields, the discussion deals with wide range of topics. In regards to content studies, students are introduced to semiotics, textual analysis, narrative, argument, and film theory; for audience studies, they are introduced to questionaires, field research, quanitative analysis, and psychological studies.
Description : While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.
Description : Concise yet comprehensive, this up-to-date text examines how acts of "terrorism" create rhetorical acts: What messages, persuasive meanings, symbols, do acts of terrorism generate and communicate to the world at large? These rhetorical components include definitions and labels, symbolism in terrorism, public oratory about terrorism, and the relationship between terror and media. This unique communication perspective (vs. political scienceiminal justice approach) shows how the rhetoric of terrorism is truly a war of words, symbols, and meanings.
Description : Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.
Description : The report "is born out of an international conference forming part of worldwide commemorations of the peaceful dissolution of the union between Sweden and Norway in 1905. The report assesses the current status of media, human rights and democracy issues in southern Africa, and simultaneously explores debates around issues of media, human rights and democracy in the southern African region" - Prelim.
Description : Media and Society explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. The fourth edition of this book continues to provide an accessible and student-friendly analysis of the relationship between media andsociety.
Description : This title delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The major approaches to understanding audiences are also investigated.