Description : Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o Branding, the expanded marketing mix and customer-focus o Increasing interdependence of goods and services o The centrality of positioning to marketing
Description : This book gives the reader a realistic perspective of what management is and what managers really do. Management as a profession is dynamic, challenging and exciting for those who want to excel at it. Each day brings new and often unanticipated challenges despite the plans made by even the best managers and leaders. The relatively new challenges of sustainable development are integrated into every chapter of this book. The authors have included the most recent management thinking and research, as well as the contemporary application of management ideas in organisations. The combination of established scholarship, new ideas and real-life applications gives students a taste of the energy, challenge and adventure inherent in the dynamic field of management Along with current management theory and practice, the text integrates coverage of social media and new technology throughout This fifth edition includes new emphases on Entrepreneurship and Innovation, a growing area of importance and interest in management studies and the foregrounding of management as an Integrative Practice. There will be linkages of topics within and across chapters, reflective of management as it occurs.
Description : Oprah Winfrey is an unprecedented and important cultural phenomenon. This book aims to understand the reasons for her spectacular success and visibility. Based on nearly one hundred show transcripts; a year and a half of watching the show regularly; and analysis of magazine articles, several biographies, O Magazine, Oprah Book Club novels, self-help manuals promoted on the show, and hundreds of messages on the Oprah Winfrey Web site, it takes the Oprah industry seriously in order to ask fundamental questions about how culture works today.
Description : Examines the life of one of the richest and most influential people in the world, from her beginnings in poverty and abuse to her rise as a television personality and entrepreneur.
Description : After a fairly low threshold, income and material wealth have no measurable effect on happiness. But how we spend our money does. In this groundbreaking book, Dr Elizabeth Dunn and Dr Michael Norton explain the secret to “happiness-efficient” spending. Using their own cutting-edge research, they reveal: • Why it’s better to buy concert tickets instead of a new iPhone • Adverts actually make television more enjoyable • Why you should book your next holiday many months in advance • How “time affluence” is more important than a fat pay cheque • Why charitable giving is the best investment you can make A rare combination of informed science writing, wit, and practical pointers for a flourishing life, Happy Money will help you to be more fulfilled for less.
Description : Chronicles the life of the entertainer and businesswoman from her difficult childhood through the success of her television talk show and book club.
Description : In quotations and excerpts from interviews and speeches, the talk show host offers her thoughts on childhood, overcoming adversity, dealing with success, and keeping one's feet on the ground
Description : The perfect graduation gift: the iconic #1 best seller, expanded and updated exclusively for graduates entering the workforce. This extraordinary edition of Lean In, by Sheryl Sandberg, chief operating officer of Facebook and coauthor of Option B, with Adam Grant, includes a letter to graduates from Sandberg and six additional chapters from experts offering advice on finding and getting the most out of a first job; résumé writing; best interviewing practices; negotiating your salary; listening to your inner voice; owning who you are; and leaning in for millennial men. In 2013, Sheryl Sandberg’s Lean In became a massive cultural phenomenon and its title became an instant catchphrase for empowering women. The book soared to the top of best-seller lists both nationally and internationally, igniting global conversations about women and ambition. This enhanced edition provides the entire text of the original book updated with more recent statistics and features a passionate letter from Sandberg encouraging graduates to find and commit to work they love. A combination of inspiration and practical advice, this new edition will speak directly to graduates and, like the original, change lives. New Material for the Graduates Edition: · A Letter to Graduates from Sheryl Sandberg · Find Your First Job, by Mindy Levy (Levy has more than twenty years of experience in all phases of organizational management and holds degrees from Wharton and Penn) · Negotiate Your Salary, by Kim Keating (Keating is the founder and managing director of Keating Advisors) · Man Up: Millennial Men and Equality, by Kunal Modi (Modi is a consultant at McKinsey & Company and a recent graduate of the Harvard Kennedy School and Harvard Business School) · Let’s Lean In Together, by Rachel Thomas (Thomas is the president of The Sheryl Sandberg & Dave Goldberg Family Foundation)· Own Who You Are, by Mellody Hobson (Hobson is the president of Ariel Investments) · Listen to Your Inner Voice, by Rachel Simmons (Simmons is cofounder of the Girls Leadership Institute) · 12 Lean In stories, short essays by readers around the world who have been inspired by Sandberg