30 Second Cinema

30 Second Cinema
Author: Pamela Hutchinson
Publsiher: Ivy Press
Total Pages: 160
Release: 2019-03-14
ISBN: 1782407995
Category: Art
Language: EN, FR, DE, ES & NL

30 Second Cinema Book Excerpt:

Are you an art-movie buff or a blockbuster enthusiast? Can you reel off a list of New Wave masterpieces, or are you more interested in classic Westerns? Most of us love the movies in one form or another, but very few of us have the all-round knowledge we’d like. 30-Second Cinema offers an immersion course, served up in neat, entertaining shorts. These 50 topics deal with cinema’s beginnings, with its growth as an industry, with key stars and producers, with global movements—from German Expressionism to New Hollywood—and with the movies as a business. By the time you’ve worked your way through, you’ll be able to identify the work of George Melies, define auteur theory or mumblecore in a couple of pithy phrases, and you’ll have broadened your knowledge of global cinema to embrace not only Bollywood but Nollywood, too. All in the time it takes to watch a couple of trailers.

30 Second Cinema

30 Second Cinema
Author: IVY PRESS.,Pamela Hutchinson
Publsiher: Unknown
Total Pages: 160
Release: 2019-03-14
ISBN: 1782405496
Category: Motion picture industry
Language: EN, FR, DE, ES & NL

30 Second Cinema Book Excerpt:

Are you an art-movie buff or a blockbuster enthusiast? Can you reel off a list of New Wave masterpieces, or are you more interested in classic Westerns? Most of us love the movies in one form or another, but very few of us have the all-round knowledge we'd like. 30-Second Cinema offers an immersion course, served up in neat, entertaining shorts. These 50 topics deal with cinema's beginnings, with its growth as an industry, with key stars and producers, with global movements--from German Expressionism to New Hollywood--and with the movies as a business. By the time you've worked your way through, you'll be able to identify the work of George Melies, define auteur theory or mumblecore in a couple of pithy phrases, and you'll have broadened your knowledge of global cinema to embrace not only Bollywood but Nollywood, too. All in the time it takes to watch a couple of trailers.

The Neuro Image

The Neuro Image
Author: Patricia Pisters
Publsiher: Stanford University Press
Total Pages: 392
Release: 2012-07-11
ISBN: 0804782849
Category: Performing Arts
Language: EN, FR, DE, ES & NL

The Neuro Image Book Excerpt:

Arguing that today's viewers move through a character's brain instead of looking through his or her eyes or mental landscape, this book approaches twenty-first-century globalized cinema through the concept of the "neuro-image." Pisters explains why this concept has emerged now, and she elaborates its threefold nature through research from three domains—Deleuzian (schizoanalytic) philosophy, digital networked screen culture, and neuroscientific research. These domains return in the book's tripartite structure. Part One, on the brain as "neuroscreen," suggests rich connections between film theory, mental illness, and cognitive neuroscience. Part Two explores neuro-images from a philosophical perspective, paying close attention to their ontological, epistemological, and aesthetic dimensions. Political and ethical aspects of the neuro-image are discussed in Part Three. Topics covered along the way include the omnipresence of surveillance, the blurring of the false and the real and the affective powers of the neo-baroque, and the use of neuro-images in politics, historical memory, and war.

Advertising Menswear

Advertising Menswear
Author: Paul Jobling
Publsiher: A&C Black
Total Pages: 256
Release: 2014-03-13
ISBN: 1472558111
Category: History
Language: EN, FR, DE, ES & NL

Advertising Menswear Book Excerpt:

Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Chinese Revolutionary Cinema

Chinese Revolutionary Cinema
Author: Jessica Ka Yee Chan
Publsiher: Bloomsbury Publishing
Total Pages: 288
Release: 2019-01-21
ISBN: 1786734346
Category: Performing Arts
Language: EN, FR, DE, ES & NL

Chinese Revolutionary Cinema Book Excerpt:

Engaging with fiction films devoted to heroic tales from the decade and a half between 1949 and 1966, this book reconceives state propaganda as aesthetic experiments that not only radically transformed acting, cinematography and screenwriting in socialist China, but also articulated a new socialist film theory and criticism. Rooted in the interwar avant-garde and commercial cinema, Chinese revolutionary cinema, as a state cinema for the newly established People's Republic, adapted Chinese literature for the screen, incorporated Hollywood narration, appropriated Soviet montage theory and orchestrated a new, glamorous, socialist star culture. In the wake of decolonisation, Chinese film journals were quick to project and disseminate the country's redefined self-image to Asia, Africa and Latin America as they helped to create an alternative vision of modernity and internationalism. Revealing the historical contingency of the term 'propaganda', Chan uncovers the visual, aural, kinaesthetic, sexual and ideological dynamics that gave rise to a new aesthetic of revolutionary heroism in world cinema. Based on extensive archival research, this book's focus on the distinctive rhetoric of post-war socialist China will be of value to East Asian Cinema scholars, Chinese Studies academics and those interested in the history of twentieth-century socialist culture.

30 Second Thrillers

30 Second Thrillers
Author: K V Sridhar
Publsiher: Bloomsbury Publishing
Total Pages: 282
Release: 2017-10-02
ISBN: 9386250063
Category: Business & Economics
Language: EN, FR, DE, ES & NL

30 Second Thrillers Book Excerpt:

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

Kick starter com

Kick starter com
Author: S. Harpin
Publsiher: Springer
Total Pages: 383
Release: 2000-07-28
ISBN: 0230555039
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Kick starter com Book Excerpt:

The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.

Film Theory Goes to the Movies

Film Theory Goes to the Movies
Author: Jim Collins,Ava Preacher Collins,Hilary Radner
Publsiher: Routledge
Total Pages: 320
Release: 2012-10-02
ISBN: 1135216460
Category: Social Science
Language: EN, FR, DE, ES & NL

Film Theory Goes to the Movies Book Excerpt:

Film Theory Goes to the Movies fills the gap in film theory literature which has failed to analyze high-grossing blockbusters. The contributors in this volume, however, discuss such popular films as The Silence of the Lambs, Dances With Wolves, Terminator II, Pretty Woman, Truth or Dare, Mystery Train, and Jungle Fever. They employ a variety of critical approaches, from industry analysis to reception study, to close readings informed by feminist, deconstructive and postmodernist theory, as well as recent developments in African American and gay and lesbian criticism. An important introduction to contemporary Hollywood, this anthology will be of interest to those involved in the fields of film theory, literary theory, popular culture, and women's studies.

Film Theory Goes to the Movies

Film Theory Goes to the Movies
Author: James C. Collins,James M. Collins
Publsiher: Psychology Press
Total Pages: 297
Release: 1993
ISBN: 9780415905763
Category: Performing Arts
Language: EN, FR, DE, ES & NL

Film Theory Goes to the Movies Book Excerpt:

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

The Development of Affect

The Development of Affect
Author: M. Lewis
Publsiher: Springer Science & Business Media
Total Pages: 426
Release: 2013-11-11
ISBN: 1468426168
Category: Psychology
Language: EN, FR, DE, ES & NL

The Development of Affect Book Excerpt:

How are we to understand the complex forces that shape human behavior? A variety of diverse perspectives, drawing upon studies of human behavioral ontogeny, as well as humanity's evolutionary herit age seem to provide the best likelihood of success. It is in the attempt to synthesize such potentially disparate approaches to human develop ment into an integrated whole that we undertake this series on the Genesis of Behavior. In many respects, the incredible burgeoning of research in child development the last or like a lines over decade two seems thousand of inquiry spreading outward in an incoherent starburst of effort. The need exists to provide, on an ongoing basis, an arena of discourse within which the threads of continuity between those diverse lines of research on human development can be woven into a fabric of meaning and understanding. Scientists, scholars, and those who attempt to translate their efforts into the practical realities of the care and guidance of infants and children are the audience that we seek to reach. Each requires the opportunity to see-to the degree that our knowledge in given areas permits-various aspects of development in a coherent, integrated fashion. It is hoped that this series-by bringing together research on infant biology; developing infant capacities; animal models, the impact of social, cultural, and familial forces on development, and the distorted products of such forces under certain circumstances-will serve these important social and scientific needs.

Promadata Promotions Marketing Advertising Data

Promadata  Promotions  Marketing   Advertising Data
Author: Anonim
Publsiher: Unknown
Total Pages: 212
Release: 1985
ISBN: 1928374650XXX
Category: Advertising
Language: EN, FR, DE, ES & NL

Promadata Promotions Marketing Advertising Data Book Excerpt:

Includes index.

Death 24x a Second

Death 24x a Second
Author: Laura Mulvey,Professor of Film and Media Studies Laura Mulvey
Publsiher: Reaktion Books
Total Pages: 216
Release: 2006-03
ISBN: 9781861892638
Category: Performing Arts
Language: EN, FR, DE, ES & NL

Death 24x a Second Book Excerpt:

A fascinating exploration of the role new media technologies play in our experience of film.

GoPro Cameras For Dummies

GoPro Cameras For Dummies
Author: John Carucci
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2014-11-10
ISBN: 111900618X
Category: Photography
Language: EN, FR, DE, ES & NL

GoPro Cameras For Dummies Book Excerpt:

Introduces the features of GoPro cameras, explaining how to create and share action-packed photos and videos, including setup, framing shots, and capturing sound, with tips on using the GoPro editing software.

The Enthusiast s Guide to Night and Low Light Photography

The Enthusiast s Guide to Night and Low Light Photography
Author: Alan Hess
Publsiher: Rocky Nook, Inc.
Total Pages: 136
Release: 2017-03-21
ISBN: 1681982439
Category: Photography
Language: EN, FR, DE, ES & NL

The Enthusiast s Guide to Night and Low Light Photography Book Excerpt:

The Advertising Press Annual of All Africa

The Advertising   Press Annual of All Africa
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1978
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

The Advertising Press Annual of All Africa Book Excerpt:

Guerilla Film Makers Movie Blueprint

Guerilla Film Makers Movie Blueprint
Author: Chris Jones
Publsiher: A&C Black
Total Pages: 608
Release: 2003-06-20
ISBN: 9780826414533
Category: Social Science
Language: EN, FR, DE, ES & NL

Guerilla Film Makers Movie Blueprint Book Excerpt:

Central to The Guerilla Film Makers Movie Blueprint are flow charts: crystal-clear diagrams detailing every single thing, no matter how small, that needs to be done to make your film. This visual approach to the filmmaking process ensures that new (and established!) filmmakers get an instant overview of each and every discipline. Backing up the diagrams are copious notes - humorous in tone, yet broad and deep in content. Wherever possible, the text is broken apart into box outs, hot tips and sub-diagrams. This book is entertaining, irreverent, and never less than painfully practical. The Guerilla Film Makers Movie Blueprint will have its own dedicated website where readers can download the tools, forms, software, and artwork detailed in the book. Jones's latest endeavor is packed with over a decade's worth of experience, know-how, and insider tips. A must-read for every budding filmmaker.

Marketing Communications

Marketing Communications
Author: Ze Zook,PR Smith
Publsiher: Kogan Page Publishers
Total Pages: 600
Release: 2016-02-03
ISBN: 074947341X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Communications Book Excerpt:

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

Uncle John s Bathroom Reader Cat Lover s Companion

Uncle John s Bathroom Reader Cat Lover s Companion
Author: Bathroom Readers' Institute
Publsiher: Simon and Schuster
Total Pages: 240
Release: 2012-07-15
ISBN: 1607106566
Category: Pets
Language: EN, FR, DE, ES & NL

Uncle John s Bathroom Reader Cat Lover s Companion Book Excerpt:

A compendium of funny feline facts and strange stories even more entertaining than a stuffed mouse on a stick! The relationship between cats and us lower animals cannot be summed up in mere words, but leave it to Uncle John to try anyway. Curl up with the Cat Lover’s Companion, and you’ll explore the unique, amusing, and mysterious side of the common housecat (Felis domesticus). Read about the origins of your favorite breeds, meet some kitty movie stars, and decipher those strange feline mannerisms. Then take a catnap. Then run wildly around your house for no apparent reason. Then read about a cat raised by a gorilla, a cat that uses the toilet (for its intended purpose), and much, much more!

Successful Marketing Communications

Successful Marketing Communications
Author: Cathy Ace
Publsiher: Routledge
Total Pages: 210
Release: 2012-06-14
ISBN: 1136361251
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Successful Marketing Communications Book Excerpt:

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

Elementary Statistics

Elementary Statistics
Author: Robert R. Johnson,Patricia J. Kuby
Publsiher: Cengage Learning
Total Pages: 832
Release: 2011-01-01
ISBN: 1133169325
Category: Mathematics
Language: EN, FR, DE, ES & NL

Elementary Statistics Book Excerpt:

In their own classrooms, through their popular texts, and in the conferences they lead, Robert Johnson and Patricia Kuby have inspired hundreds of thousands of students and their instructors to see the utility and practicality of statistics. Now in its Eleventh Edition, ELEMENTARY STATISTICS has been consistently praised by users and reviewers for its clear exposition and relevant examples, exercises, and applications. A focus on technology to help students succeed--including MINITAB, Excel, and TI-83/84 output and instructions throughout--is enhanced by a wealth of supplements that save instructors time and give students interactive guidance and support. All this and more have established this text's reputation for being remarkably accessible for students to learn from--and simple and straightforward for instructors to teach from. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.