Description : In 1939 Frank Luther Mott received a Pulitzer Prize for Volumes II and III of his History of American Magazines. In 1958 he was awarded the Bancroft Prize for Volume IV. He was at work on Volume V of the projected six-volume history when he died in October 1964. He had, at that time, written the sketches of the twenty-one magazines that appear in this volume. These magazines flourished during the period 1905-1930, but their "biographies" are continued throughout their entire lifespan--in the case of the ten still published, to recent years. Mott's daughter, Mildred Mott Wedel, has prepared this volume for publication and provided notes on changes since her father's death. No one has attempted to write the general historical chapters the author provided in the earlier volumes but which were not yet written for this last volume. A delightful autobiographical essay by the author has been included, and there is a detailed cumulative index to the entire set of this monumental work. The period 1905-1930 witnessed the most flamboyant and fruitful literary activity that had yet occurred in America. In his sketches, Mott traces the editorial partnership of H. L. Mencken and George Jean Nathan, first on The Smart Set and then in the pages of The American Mercury. He treats The New Republic, the liberal magazine founded in 1914 by Herbert Croly and Willard Straight; the conservative Freeman; and Better Homes and Gardens, the first magazine to achieve a circulation of one million "without the aid of fiction or fashions." Other giants of magazine history are here: we see "serious, shaggy...solid, pragmatic, self-contained" Henry Luce propel a national magazine called Time toward its remarkable prosperity. In addition to those already mentioned, the reader will find accounts of The Midland, The South Atlantic Quarterly, The Little Review, Poetry, The Fugitive, Everybody's, Appleton's Booklovers Magazine, Current History, Editor & Publisher, The Golden Book Magazine, Good Housekeeping, Hampton's Broadway Magazine, House Beautiful, Success, and The Yale Review.
Description : In the fourth volume of his widely acclaimed History of American Magazines (volumes two and three of which received the Pulitzer Prize), Frank Mott carries his story into the first years of our century. By means of analysis and of lively quotation from the magazines themselves, the author shows the changes in the social, political, and economic life of the times in America, the movements in ideas and taste, and the developments of popular interests. This is the period when the Saturday Evening Post, the Ladies Home Journal, Collier's, Cosmopolitan, and National Geographic came into prominence, and their development--in terms of management, policies, personalities--is treated in full by Mott. More than thirty other magazines are surveyed in separate chapters, and hundreds of others are given shorter treatment. The first few chapters are devoted to a consideration of the outstanding elements in the over-all development of American magazines, such as advertising and illustrations. One of the most important aspects of this two-decade period was the advent of the highly successful ten-cent illustrated monthly in the middle nineties. This interfered with the calm and stately progress of such older thirty-five cent magazines as The Century, Harper's, and The Atlantic. Ensuing chapters deal with magazines in the special fields, and in each case the periodicals themselves are integrated with the background movements. Thus, in addition to magazines mentioned above, Mott is concerned with periodicals about literature, the graphic arts, foreign interests, drama, music, education, religion, philosophy, science, medicine, engineering, construction, transportation, agriculture, law, banking, advertising, women's activities, sports, humor, and hobbies.
Description : Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.