Description : In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Description : TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.
Author by : Grant D. McConnell
Languange : en
Publisher by : International Center for Research on Bilingualism = Centre international de recherche sur le bilinguisme
Format Available : PDF, ePub, Mobi
Total Read : 57
Total Download : 855
File Size : 46,8 Mb
Description : Papers from the conference include the following: opening remarks (Lorne Laforge and William F. Mackey); a position paper on the written language of the world (Grant D. McConnell); "An Overview of the Practical and Theoretical Implications of the 'Written Languages of India' Survey Regarding Language and National Development Strategies" (Grant D. McConnell); "Parameters of Language Inequality" (B. P. Mahapatra); "Standardization of Languages--The Case of India" (S. S. Bhattacharya); "Official and Minority Languages in Canada and India: Their Status, Functions and Prestige" (William F. Mackey); "The Concept of Working Language" (Jean-Denis Gendron); "Language Teaching and Language Planning" (Lorne Laforge); "Remarks on Survey Goals and Data Authenticity Validity" (R. C. Nigam);"The Hindi Language in Hindi and Non-Hindi Regions of India" (S. P. Srivastava); "Literacy Trend vs. Literary Development Among Some Scheduled Tribes" (T. P. Mukherjee); and "Selected Tribes and Their Mother Tongues" (O. P. Sharma). (MSE)