Advertisers Rate Book

Author by : Chesman, Nelson, & Co
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 309
File Size : 55,5 Mb
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Advertiser S Rate Book

Author by : Nelson Chesman & Company
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 348
File Size : 47,5 Mb
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Description :


The Men Who Advertise

Author by : Rowell, George Presbury & Co
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 64
Total Download : 676
File Size : 54,7 Mb
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Description :


The Complete Newspaper Resource Book

Author by : Jane Lamb
Languange : en
Publisher by : Walch Publishing
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 976
File Size : 46,9 Mb
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Description : A tool and sourcebook, with reproducible pages, aids teachers using the newspaper in the classroom.


Profitable Advertising

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 532
File Size : 44,6 Mb
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Dictionary Of Marketing Communications

Author by : Norman A. P. Govoni
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 916
File Size : 40,8 Mb
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Description : The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.


Failing Newspaper Act

Author by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 14
Total Download : 585
File Size : 44,8 Mb
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Description : Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).


Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author by : Terence A. Shimp
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 30
Total Download : 180
File Size : 53,9 Mb
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Description : Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Complete Digital Marketing Guide Book For Seo Social Media Brand Awareness

Author by : Publicancy
Languange : en
Publisher by : Publicancy Ltd
Format Available : PDF, ePub, Mobi
Total Read : 64
Total Download : 666
File Size : 44,7 Mb
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Description : A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.


Distribution Data Guide

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 22
Total Download : 807
File Size : 50,5 Mb
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Marketing Information Guide

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 494
File Size : 45,5 Mb
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The First Advertising Book

Author by : Paul Terry Cherington
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download : 820
File Size : 40,6 Mb
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Advertising And Integrated Brand Promotion

Author by : Thomas O'Guinn
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 53
Total Download : 512
File Size : 51,5 Mb
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Description : Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Willing S Press Guide

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 587
File Size : 51,5 Mb
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Description : "A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.


The Changing World Of Publishing

Author by : Dan Shaver
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 465
File Size : 41,7 Mb
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Description : This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.