Advertising Management

Author by : C. L. Tyagi
Languange : en
Publisher by : Atlantic Publishers & Dist
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 233
File Size : 55,5 Mb
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Description : This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.


Mass Media Advertising

Author by : Edith Smit
Languange : en
Publisher by : Het Spinhuis
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 199
File Size : 46,6 Mb
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Description : For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.


The Entrepreneur S Guide To Advertising

Author by : James R. Ogden
Languange : en
Publisher by : ABC-CLIO
Format Available : PDF, ePub, Mobi
Total Read : 38
Total Download : 544
File Size : 45,7 Mb
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Description : Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan


Advertising Progress

Author by : Pamela Walker Laird
Languange : en
Publisher by : JHU Press
Format Available : PDF, ePub, Mobi
Total Read : 88
Total Download : 457
File Size : 42,8 Mb
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Description : Contains primary source material.


International Advertising

Author by : John Philip Jones
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 65
Total Download : 404
File Size : 42,5 Mb
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Description : In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.


Advertising Principles And Practice

Author by : Gupta Ruchi
Languange : en
Publisher by : S. Chand Publishing
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 916
File Size : 54,9 Mb
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Description : Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary


The Advertising Handbook

Author by : Helen Powell
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 842
File Size : 50,9 Mb
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Description : This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.


Social Communication In Advertising

Author by : William Leiss
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 32
Total Download : 408
File Size : 43,8 Mb
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Description : Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice


Programmatic Advertising

Author by : Oliver Busch
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 125
File Size : 43,7 Mb
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Description : This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.


Selecting Advertising Media

Author by : Harvey R. Cook
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 491
File Size : 41,7 Mb
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Description :


Cases In Advertising Management

Author by : Larry D Kelley
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 597
File Size : 54,8 Mb
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Description : "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.


Advanced Introduction To Advertising

Author by : De Pelsmacker, Patrick
Languange : en
Publisher by : Edward Elgar Publishing
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 240
File Size : 45,8 Mb
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Description : This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?


Advances In Advertising Research Vol Vi

Author by : Peeter Verlegh
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 13
Total Download : 862
File Size : 42,6 Mb
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Description : This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.


Advertising And The Public Interest

Author by : S. F. Divita
Languange : en
Publisher by : Marketing Classics Press
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 612
File Size : 44,8 Mb
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Description :


Advertising Management Theory Practice

Author by : Dr. Mahendra Kumar Padhy
Languange : en
Publisher by : Laxmi Publications
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 479
File Size : 44,5 Mb
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Description :


The Economics Of Advertising Rle Advertising

Author by : Frederic Wilfred Taylor
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 93
Total Download : 691
File Size : 47,9 Mb
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Description : What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.


Persuasive Advertising

Author by : J. Scott Armstrong
Languange : en
Publisher by : Palgrave Macmillan
Format Available : PDF, ePub, Mobi
Total Read : 18
Total Download : 797
File Size : 47,5 Mb
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Description : This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases. Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings. Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. . Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad., By using these principles, advertisers can improve their creativity and effectiveness. This book is supported by the AdPrin.com site: http://advertisingprinciples.com/


Explorations In Critical Studies Of Advertising

Author by : James F. Hamilton
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 72
Total Download : 126
File Size : 52,8 Mb
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Description : This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.


Advertising In Developing And Emerging Countries

Author by : Emmanuel C. Alozie
Languange : en
Publisher by : Gower Publishing, Ltd.
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 453
File Size : 40,5 Mb
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Description : Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.


Planning Advertisements Rle Advertising

Author by : Gilbert Russell
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 752
File Size : 51,7 Mb
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Description : The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.


Global And Multinational Advertising

Author by : Basil G. Englis
Languange : en
Publisher by : Psychology Press
Format Available : PDF, ePub, Mobi
Total Read : 34
Total Download : 571
File Size : 46,7 Mb
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Description : Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.


Advertising By Design

Author by : Robin Landa
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 895
File Size : 51,8 Mb
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Description : A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.


Students Perspective On Advertising

Author by : Fariska Pujiyanti, M.Hum.
Languange : en
Publisher by : Media Nusa Creative (MNC Publishing)
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 219
File Size : 40,6 Mb
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Description : This anthology is the students’ outcome of English Phrase and Clause Structure course taught in the 1st semester. This project is developed so that the students not only apply what they have learned in this grammar course but also express their thoughts about advertising.


The Advertising Solution

Author by : Craig Simpson
Languange : en
Publisher by : Entrepreneur Press
Format Available : PDF, ePub, Mobi
Total Read : 38
Total Download : 687
File Size : 52,9 Mb
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Description : Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.


Nontraditional Media In Marketing And Advertising

Author by : Robyn Blakeman
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 815
File Size : 46,7 Mb
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Description : Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!


Lottery Advertising Clarification Act

Author by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Administrative Law and Governmental Relations
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 53
Total Download : 505
File Size : 47,9 Mb
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Description :


Advertising S War On Terrorism

Author by : Jami A. Fullerton
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 985
File Size : 43,6 Mb
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Description : Every once in a while a book comes along that provides an ah ha, so thats what happened! Advertisings War on Terrorism does that for the question of why ... the United States ... is having trouble winning hearts and minds overseas. ... [This] book should be read by every member of Congress and every State Department employee.Dr. Richard Nelson, professor of mass communication at Louisiana State University and author of A Chronology and Glossary of Propaganda in the United States [H]ere ... is a competent and detailed counter-argument in support of the mature, intelligent and relevant use of marketing communications in foreign policy. Few are better qualified than professors Fullerton and Kendrick...Simon Anholt, public diplomacy advisor to the U.K. and author of Brand America.Professors Fullerton and Kendrick are to be saluted for their efforts to deconstruct advertisings potentialand limitationin political communication. Excellent case study for students interested in the post-9/11 environment, where marketing, national image, and winning hearts and minds come together.Dr. Nancy Snow, Senior Fellow at the University of Southern California Center on Public Diplomacy


Global Marketing And Advertising

Author by : Marieke de Mooij
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 929
File Size : 42,7 Mb
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Description : The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.


Strategic Advertising Management

Author by : Richard Rosenbaum-Elliott
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 461
File Size : 46,7 Mb
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Description : With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.