Advertising in the Broadcast Media

Advertising in the Broadcast Media
Author: Elizabeth J. Heighton,Don R. Cunningham
Publsiher: Unknown
Total Pages: 349
Release: 1976
ISBN: 1928374650XXX
Category: Advertising
Language: EN, FR, DE, ES & NL

Advertising in the Broadcast Media Book Excerpt:

Advertising in the Broadcast and Cable Media

Advertising in the Broadcast and Cable Media
Author: Elizabeth J. Heighton,Don R. Cunningham
Publsiher: Unknown
Total Pages: 368
Release: 1984
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising in the Broadcast and Cable Media Book Excerpt:

A Resource Curriculum in Broadcast Media

A Resource Curriculum in Broadcast Media
Author: Roger Herian,Mary Moen
Publsiher: Unknown
Total Pages: 87
Release: 1978
ISBN: 1928374650XXX
Category: Broadcasting
Language: EN, FR, DE, ES & NL

A Resource Curriculum in Broadcast Media Book Excerpt:

Mass Media Advertising

Mass Media Advertising
Author: Edith Smit
Publsiher: Het Spinhuis
Total Pages: 194
Release: 1999
ISBN: 9789055891368
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Mass Media Advertising Book Excerpt:

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Media Promotion Marketing for Broadcasting Cable the Internet

Media Promotion   Marketing for Broadcasting  Cable   the Internet
Author: Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publsiher: Taylor & Francis
Total Pages: 352
Release: 2012-11-12
ISBN: 1136024816
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Media Promotion Marketing for Broadcasting Cable the Internet Book Excerpt:

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Broadcast Media in Elections

Broadcast Media in Elections
Author: United States. Congress. House. Committee on House Administration. Task Force on Elections
Publsiher: Unknown
Total Pages: 102
Release: 1984
ISBN: 1928374650XXX
Category: Broadcasting
Language: EN, FR, DE, ES & NL

Broadcast Media in Elections Book Excerpt:

Broadcast Advertising and Children

Broadcast Advertising and Children
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications
Publsiher: Unknown
Total Pages: 495
Release: 1976
ISBN: 1928374650XXX
Category: Broadcast advertising
Language: EN, FR, DE, ES & NL

Broadcast Advertising and Children Book Excerpt:

Tobacco Issues

Tobacco Issues
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publsiher: Unknown
Total Pages: 135
Release: 1989
ISBN: 1928374650XXX
Category: Advertising
Language: EN, FR, DE, ES & NL

Tobacco Issues Book Excerpt:

Advertising Media Planning

Advertising Media Planning
Author: Larry D. Kelley,Kim Bartel Sheehan
Publsiher: Routledge
Total Pages: 360
Release: 2015-03-27
ISBN: 1317519361
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising Media Planning Book Excerpt:

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Expenditure of Public Funds for Broadcast Advertising

Expenditure of Public Funds for Broadcast Advertising
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power
Publsiher: Unknown
Total Pages: 194
Release: 1971
ISBN: 1928374650XXX
Category: Broadcast advertising
Language: EN, FR, DE, ES & NL

Expenditure of Public Funds for Broadcast Advertising Book Excerpt:

Advertising and Chinese Society

Advertising and Chinese Society
Author: Hong Cheng,Kara K. W. Chan
Publsiher: Copenhagen Business School Press DK
Total Pages: 315
Release: 2009
ISBN: 9788763002271
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising and Chinese Society Book Excerpt:

This book examines the social, psychological, legal, and ethical impact â?? perceived or proven â?? that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Expenditure of Public Funds for Broadcast Advertising Hearings Before the Subcommittee on Communications and Power 92 1 on H Con Res 15 April 21 22 1971

Expenditure of Public Funds for Broadcast Advertising  Hearings Before the Subcommittee on Communications and Power     92 1  on H  Con  Res  15  April 21  22  1971
Author: United States. Congress. House. Interstate and Foreign Commerce
Publsiher: Unknown
Total Pages: 194
Release: 1971
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Expenditure of Public Funds for Broadcast Advertising Hearings Before the Subcommittee on Communications and Power 92 1 on H Con Res 15 April 21 22 1971 Book Excerpt:

Advertising Basics

Advertising Basics
Author: J V Vilanilam,A K Varghese
Publsiher: SAGE Publications India
Total Pages: 180
Release: 2004-03-05
ISBN: 8132103904
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising Basics Book Excerpt:

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy.

European Media Law

European Media Law
Author: Oliver Castendyk,E. J. Dommering,Alexander Scheuer
Publsiher: Kluwer Law International B.V.
Total Pages: 1379
Release: 2008-01-01
ISBN: 9041123474
Category: Law
Language: EN, FR, DE, ES & NL

European Media Law Book Excerpt:

Supplies an in-depth commentary on EU media law, with detailed analysis of all important legislation and court decisions. It leads European lawyers with vast knowledge and practical experience of media law provide detailed expert commentary.

Lottery Advertising Clarification Act

Lottery Advertising Clarification Act
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Administrative Law and Governmental Relations
Publsiher: Unknown
Total Pages: 135
Release: 1987
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Lottery Advertising Clarification Act Book Excerpt:

Health Warnings on Alcoholic Beverage Advertisements

Health Warnings on Alcoholic Beverage Advertisements
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publsiher: Unknown
Total Pages: 345
Release: 1990
ISBN: 1928374650XXX
Category: Advertising
Language: EN, FR, DE, ES & NL

Health Warnings on Alcoholic Beverage Advertisements Book Excerpt:

Federal Communications Commission Reports

Federal Communications Commission Reports
Author: United States. Federal Communications Commission
Publsiher: Unknown
Total Pages: 135
Release: 1974
ISBN: 1928374650XXX
Category: Radio
Language: EN, FR, DE, ES & NL

Federal Communications Commission Reports Book Excerpt:

Minority owned Broadcast Stations

Minority owned Broadcast Stations
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publsiher: Unknown
Total Pages: 165
Release: 1987
ISBN: 1928374650XXX
Category: Advertising laws
Language: EN, FR, DE, ES & NL

Minority owned Broadcast Stations Book Excerpt:

Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries
Author: Emmanuel C. Alozie
Publsiher: Gower Publishing, Ltd.
Total Pages: 327
Release: 2011
ISBN: 9780566091742
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising in Developing and Emerging Countries Book Excerpt:

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

Social Communication in Advertising

Social Communication in Advertising
Author: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill
Publsiher: Routledge
Total Pages: 696
Release: 2013-05-13
ISBN: 1135887349
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Communication in Advertising Book Excerpt:

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice