Advertising Management

Author by : Poonia
Languange : en
Publisher by : Gyan Publishing House
Format Available : PDF, ePub, Mobi
Total Read : 13
Total Download : 499
File Size : 46,7 Mb
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Strategic Advertising Management

Author by : Richard Rosenbaum-Elliott
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 748
File Size : 54,5 Mb
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Description : With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.


Advertising Management

Author by : Batra
Languange : en
Publisher by : Pearson Education India
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 727
File Size : 48,8 Mb
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Advertising Management

Author by : C. L. Tyagi
Languange : en
Publisher by : Atlantic Publishers & Dist
Format Available : PDF, ePub, Mobi
Total Read : 22
Total Download : 115
File Size : 53,7 Mb
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Description : This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.


Advertising Management

Author by : Donald W Jugenheimer
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 11
Total Download : 662
File Size : 50,5 Mb
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Description : This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.


Advertising Management

Author by : Manendra Mohan
Languange : en
Publisher by : Tata McGraw-Hill Education
Format Available : PDF, ePub, Mobi
Total Read : 89
Total Download : 512
File Size : 55,6 Mb
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Strategic Advertising Management

Author by : Larry Percy
Languange : en
Publisher by : Oxford University Press
Format Available : PDF, ePub, Mobi
Total Read : 70
Total Download : 627
File Size : 48,8 Mb
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Description : Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: * Flashcard glossary* Additional questions* Further reading updates* Web links * Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentariesFor Lecturers: * Suggested IPA case histories* Suggested classroom exercises* PowerPoint slides


Cases In Advertising Management

Author by : Kelley
Languange : en
Publisher by : M.E. Sharpe
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 492
File Size : 52,6 Mb
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Description : "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.


Advertising Management In A Digital Environment

Author by : Larry D. Kelley
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 96
Total Download : 162
File Size : 40,7 Mb
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Description : Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.


Consumer Behaviour And Advertising Management

Author by : Conner Acevedo
Languange : en
Publisher by : Scientific e-Resources
Format Available : PDF, ePub, Mobi
Total Read : 43
Total Download : 370
File Size : 44,7 Mb
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Description : This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.


Advertising Management Sbpd Publications

Author by : Dr. F. C. Sharma
Languange : en
Publisher by : SBPD Publications
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 976
File Size : 50,6 Mb
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Description : 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.


Advertising Management Theory Practice

Author by : Dr. Mahendra Kumar Padhy
Languange : en
Publisher by : Laxmi Publications
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 890
File Size : 42,6 Mb
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Advertising Management By Dr F C Sharma Ebook

Author by : Dr. F. C. Sharma
Languange : en
Publisher by : SBPD Publications
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 170
File Size : 49,7 Mb
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Description : An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.


Marketing Management

Author by : Rajan Saxena
Languange : en
Publisher by : Tata McGraw-Hill Education
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 199
File Size : 50,8 Mb
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Advertising Management Text And Cases

Author by : U.C. Mathur
Languange : en
Publisher by : New Age International
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 941
File Size : 50,7 Mb
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Description : The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.


Health Care Marketing Management

Author by : Montague Brown
Languange : en
Publisher by : Jones & Bartlett Learning
Format Available : PDF, ePub, Mobi
Total Read : 44
Total Download : 999
File Size : 41,9 Mb
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Description : This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.


Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications

Author by : Sanjay Gupta
Languange : en
Publisher by : SBPD Publications
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 288
File Size : 53,5 Mb
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Description : An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.


Strategic Advertising Management

Author by : Larry Percy
Languange : en
Publisher by : OUP Oxford
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 388
File Size : 51,9 Mb
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Description : Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan.


Consumer Behaviour And Advertising Management

Author by : M. Khan
Languange : en
Publisher by : New Age International
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 642
File Size : 42,9 Mb
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Description : Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.


Direct Marketing Management

Author by : Mary Lou Roberts
Languange : en
Publisher by : Prentice Hall International (UK)
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 528
File Size : 42,6 Mb
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Description : This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.


Cases In Advertising And Marketing Management

Author by : Edd Applegate
Languange : en
Publisher by : Rowman & Littlefield
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 816
File Size : 46,5 Mb
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Description : Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.


Marketing Management

Author by : Kenneth E. Clow
Languange : en
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 247
File Size : 47,6 Mb
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Description : This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.


Marketing Management

Author by : R S N Pillai
Languange : en
Publisher by : S. Chand Publishing
Format Available : PDF, ePub, Mobi
Total Read : 22
Total Download : 529
File Size : 42,7 Mb
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Description : Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.


Marketing Management Text Cases

Author by : Chandrasekar
Languange : en
Publisher by : Tata McGraw-Hill Education
Format Available : PDF, ePub, Mobi
Total Read : 93
Total Download : 276
File Size : 50,9 Mb
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Marketing Management

Author by : Ramaswamy
Languange : en
Publisher by : Tata McGraw-Hill Education
Format Available : PDF, ePub, Mobi
Total Read : 38
Total Download : 126
File Size : 45,6 Mb
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Description :


Marketing Management 2nd Edition

Author by : Arun Kumar & N. Meenakshi
Languange : en
Publisher by : Vikas Publishing House
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 470
File Size : 44,9 Mb
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Description : Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.


Cim Coursebook 03 04 Marketing Management In Practice

Author by : Tony Curtis
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 847
File Size : 48,8 Mb
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Description : Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts


Ebook Marketing Management

Author by : Christian Homburg
Languange : en
Publisher by : McGraw Hill
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 753
File Size : 40,6 Mb
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Description : Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.