Advertising And Selling

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Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 46
Total Download : 180
File Size : 42,6 Mb
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Advertising Selling

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 946
File Size : 50,5 Mb
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Advertising Selling

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 665
File Size : 54,8 Mb
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Advertising And Selling

Author by : Research Institute of America, inc
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 945
File Size : 50,9 Mb
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Advertising And Selling Abroad

Author by : Francis R. Eldridge
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 881
File Size : 55,9 Mb
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Selling Modernity

Author by : Pamela Swett Leighninger
Languange : en
Publisher by : Duke University Press
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 277
File Size : 42,8 Mb
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Description : DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div


Media Selling

Author by : Charles Warner
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 442
File Size : 48,8 Mb
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Description : The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.


Selling Electronic Media

Author by : Ed Shane
Languange : en
Publisher by : CRC Press
Format Available : PDF, ePub, Mobi
Total Read : 65
Total Download : 282
File Size : 53,8 Mb
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Description : "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.


Selling The Dream

Author by : John McDonald Hood
Languange : en
Publisher by : Greenwood Publishing Group
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 852
File Size : 47,8 Mb
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Description : A colorful history of advertising that makes the case for its necessity in a free-market society.


Selling Mrs Consumer

Author by : Janice Williams Rutherford
Languange : en
Publisher by : University of Georgia Press
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 251
File Size : 47,9 Mb
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Description : This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.


Selling And Sales Management

Author by : David Jobber
Languange : en
Publisher by : Pearson Education
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 536
File Size : 49,8 Mb
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Description : A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.


Selling Em By The Sack

Author by : David G. Hogan
Languange : en
Publisher by : NYU Press
Format Available : PDF, ePub, Mobi
Total Read : 57
Total Download : 363
File Size : 47,9 Mb
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Description : This history of the White Castle chain tells a "truly American success story (of) luck and hard work working behind one man to create an industry so pervasive that today it's an integral part of American pop culture" ("Publishers Weekly"). 23 illustrations.


Marketing Consumer Products Key Influences On Buying Selling Market Growth

Author by : Industrial Systems Research
Languange : en
Publisher by : Industrial Systems Research
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 800
File Size : 42,7 Mb
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Description : This is a study of key influences on buying, selling, and growing markets for consumer products. “Consumer products” is a massively diverse category. Goods range from apps and games, through food and furniture, to stationery products and toys. Despite the diversity, all consumer products have five major general selling points in common. These are functionality, operability, reliability, and availability (or AFORA for short). The book examines the AFORA of products in detail. It also shows how marketing success depends on effective sales methods and favourable economic, political, and wider socio-cultural conditions in countries. Contents 1: Introduction 2: Consumer product affordability 3: Consumer product functionality 4: Consumer product operability 5: Consumer product reliability 6: Consumer product availability 7: Effective marketing methods 8: Economic, political & wider socio-cultural influences


Encyclopedia Of Sales Selling

Author by : John Koller
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 25
Total Download : 256
File Size : 40,6 Mb
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Description : Award-winning salesman and sales trainer John Koller creates a unique resource for salespeople: a true encyclopedia with over 2800 listings covering sales and selling from A to Z.Includes: - Definitions- Quotations- Anecdotes- How-to advice- Biographies of important people in sales- Listings of publications, organizations, and newsletters related to sales- A dash of sales humor, just to keep things lively!Every salesperson needs this book. The perfect gift!


Selling Your Business For Dummies

Author by : Barbara Findlay Schenck
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 847
File Size : 52,7 Mb
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Description : A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.


Selling To India S Consumer Market

Author by : Douglas Bullis
Languange : en
Publisher by : Greenwood Publishing Group
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 656
File Size : 40,9 Mb
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Description : A highly detailed examination of the markets and marketing challenges that overseas businesses can expect to find as they seek newly opened opportunities for their goods and services in the Indian subcontinent.