Advertising Management

Advertising Management
Author: C. L. Tyagi,Arun Kumar
Publsiher: Atlantic Publishers & Dist
Total Pages: 452
Release: 2004
ISBN: 9788126902576
Category: Advertising
Language: EN, FR, DE, ES & NL

Advertising Management Book Excerpt:

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Mass Media Advertising

Mass Media Advertising
Author: Edith Smit
Publsiher: Het Spinhuis
Total Pages: 208
Release: 1999
ISBN: 9789055891368
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Mass Media Advertising Book Excerpt:

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

The Entrepreneur s Guide to Advertising

The Entrepreneur s Guide to Advertising
Author: James R. Ogden,Scott Rarick
Publsiher: ABC-CLIO
Total Pages: 122
Release: 2010
ISBN: 0313365822
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Entrepreneur s Guide to Advertising Book Excerpt:

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

International Advertising

International Advertising
Author: John Philip Jones
Publsiher: SAGE
Total Pages: 423
Release: 2000
ISBN: 0761912452
Category: Business & Economics
Language: EN, FR, DE, ES & NL

International Advertising Book Excerpt:

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Advertising Progress

Advertising Progress
Author: Pamela Walker Laird
Publsiher: JHU Press
Total Pages: 520
Release: 2001-02-21
ISBN: 9780801866456
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising Progress Book Excerpt:

Contains primary source material.

Advertising Principles and Practice

Advertising Principles and Practice
Author: Gupta Ruchi
Publsiher: S. Chand Publishing
Total Pages: 402
Release: 2012
ISBN: 812194001X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising Principles and Practice Book Excerpt:

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

The Advertising Handbook

The Advertising Handbook
Author: Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
Publsiher: Routledge
Total Pages: 260
Release: 2013-09-13
ISBN: 1134718926
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Advertising Handbook Book Excerpt:

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley,Rungpaka Amy Hackley
Publsiher: SAGE
Total Pages: 424
Release: 2021-01-27
ISBN: 1529756146
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising and Promotion Book Excerpt:

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Selecting Advertising Media

Selecting Advertising Media
Author: Harvey R. Cook
Publsiher: Unknown
Total Pages: 114
Release: 1969
ISBN: 1928374650XXX
Category: Advertising
Language: EN, FR, DE, ES & NL

Selecting Advertising Media Book Excerpt:

Advanced Introduction to Advertising

Advanced Introduction to Advertising
Author: De Pelsmacker, Patrick
Publsiher: Edward Elgar Publishing
Total Pages: 192
Release: 2022-01-21
ISBN: 1802200894
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advanced Introduction to Advertising Book Excerpt:

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advances in Advertising Research Vol VI

Advances in Advertising Research  Vol  VI
Author: Peeter Verlegh,Hilde Voorveld,Martin Eisend
Publsiher: Springer
Total Pages: 406
Release: 2015-09-07
ISBN: 3658105585
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advances in Advertising Research Vol VI Book Excerpt:

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

The Economics of Advertising RLE Advertising

The Economics of Advertising  RLE Advertising
Author: Frederic Wilfred Taylor
Publsiher: Routledge
Total Pages: 154
Release: 2013-05-02
ISBN: 1136670491
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Economics of Advertising RLE Advertising Book Excerpt:

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Advertising Management Theory Practice

Advertising Management   Theory   Practice
Author: Dr. Mahendra Kumar Padhy
Publsiher: Laxmi Publications
Total Pages: 275
Release: 2011-06
ISBN: 938085689X
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Advertising Management Theory Practice Book Excerpt:

Advances in Advertising Research Vol III

Advances in Advertising Research  Vol  III
Author: Tobias Langner,Shintaro Okazaki,Martin Eisend
Publsiher: Springer Science & Business Media
Total Pages: 436
Release: 2012-08-23
ISBN: 383494291X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advances in Advertising Research Vol III Book Excerpt:

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Effective Radio Advertising

Effective Radio Advertising
Author: Marc G. Weinberger,Leland Campbell,Beth Brody
Publsiher: Lexington Books
Total Pages: 210
Release: 1994
ISBN: 9780669250039
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Effective Radio Advertising Book Excerpt:

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Explorations in Critical Studies of Advertising

Explorations in Critical Studies of Advertising
Author: James F. Hamilton,Robert Bodle,Ezequiel Korin
Publsiher: Routledge
Total Pages: 284
Release: 2016-10-26
ISBN: 1317232976
Category: Social Science
Language: EN, FR, DE, ES & NL

Explorations in Critical Studies of Advertising Book Excerpt:

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Social Communication in Advertising

Social Communication in Advertising
Author: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill
Publsiher: Routledge
Total Pages: 680
Release: 2013-05-13
ISBN: 1135887349
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Communication in Advertising Book Excerpt:

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries
Author: Emmanuel C. Alozie
Publsiher: Gower Publishing, Ltd.
Total Pages: 358
Release: 2011
ISBN: 9780566091742
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising in Developing and Emerging Countries Book Excerpt:

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

Advertising s War on Terrorism

Advertising s War on Terrorism
Author: Jami A. Fullerton,Alice Kendrick
Publsiher: Unknown
Total Pages: 268
Release: 2006
ISBN: 1928374650XXX
Category: Political Science
Language: EN, FR, DE, ES & NL

Advertising s War on Terrorism Book Excerpt:

"Every once in a while a book comes along that provides an `ah ha, so that's what happened!' Advertising's War on Terrorism does that for the question of why ... the United States ... is having trouble winning hearts and minds overseas. ... [This] book should be read by every member of Congress and every State Department employee."-Dr. Richard Nelson, professor of mass communication at Louisiana State University and author of A Chronology and Glossary of Propaganda in the United States "[H]ere ... is a competent and detailed counter-argument in support of the mature, intelligent and relevant use of marketing communications in foreign policy. Few are better qualified than professors Fullerton and Kendrick..."-Simon Anholt, public diplomacy advisor to the U.K. and author of Brand America."Professors Fullerton and Kendrick are to be saluted for their efforts to deconstruct advertising's potential-and limitation-in political communication. Excellent case study for students interested in the post-9/11 environment, where marketing, national image, and winning hearts and minds come together."-Dr. Nancy Snow, Senior Fellow at the University of Southern California Center on Public Diplomacy

The Concise Encyclopedia of Communication

The Concise Encyclopedia of Communication
Author: Wolfgang Donsbach
Publsiher: John Wiley & Sons
Total Pages: 704
Release: 2015-02-03
ISBN: 1118789237
Category: Social Science
Language: EN, FR, DE, ES & NL

The Concise Encyclopedia of Communication Book Excerpt:

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online