Description : Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Description : Nach Themengebieten geordnet finden sich im Großen Lernwortschatz Business English die wichtigsten Vokabeln und Redewendungen, um beispielsweise Import/Export-Geschäfte effizient abzuwickeln, die Jahresbilanz in gutem Englisch zu präsentieren oder eine Konferenz reibungslos über die Bühne zu bringen. Der topaktuelle Wortschatz von über 10.000 Wörtern wird jeweils im Zusammenhang mit Beispielsätzen abgebildet und ins Deutsche übersetzt, so dass leicht verständlich und systematisch die englische Fachterminologie gelernt werden kann.
Description : Imagine your life without the internet. Without phones. Without television. Without sprawling cities. Without the freedom to continue working and playing after the sun goes down. Electricity is at the core of all modern life. It has transformed our society more than any other technology. Yet, no book offers a comprehensive history about this technological marvel. Until now. Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often-dangerous story of electricity’s historic discovery, development, and worldwide application. Electricity plays a fundamental role not only in our everyday lives but in history’s most pivotal events, from global climate change and the push for wind- and solar-generated electricity to Japan’s nuclear accident at Fukushima and Iran’s pursuit of nuclear weapons. Written by electricity expert and four-decade veteran of the industry Craig R. Roach, Simply Electrifying marshals, in fascinating narrative detail, the full range of factors that shaped the electricity business over time—science, technology, law, politics, government regulation, economics, business strategy, and culture—before looking forward toward the exhilarating prospects for electricity generation and use that will shape our future.
Description : Global Citizen from Gulmi recounts Kul Chandra Gautam's journey from a remote village in Nepal, lacking schools, roads and electricity, to the highest ranks of UNICEF. By turns serious, amusing and poignant, it shares the highs and the lows of an illustrious career spanning three decades. It contains candid anecdotes about Gautam's interactions with international personalities such as Nelson Mandela, Aung San Suu Kyi, Bill Gates, Eduard Shevardnadze and King Bhumibol Adulyadej of Thailand as well as UNICEF's celebrity Goodwill Ambassadors. Gautam also shares his insightful views on the future of Nepal, the UN and global society as a whole.
Description : This book teaches the reader to build rockets--powered by compressed air, water, and solid propellant--with the maximum possible fun, safety, and educational experience. Make: Rockets is for all the science geeks who look at the moon and try to figure out where Neil Armstrong walked, watch in awe as rockets lift off, and want to fly their own model rockets. Starting with the basics of rocket propulsion, readers will start out making rockets made from stuff lying around the house, and then move on up to air-, water-, and solid propellant-powered rockets. Most of the rockets in the book can be built from parts in the Estes Designer Special kit.
Description : Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Description : The mega-bestseller with more than 1.5 million readers that is soon to be a major television series "The novel buzzes with the energy of numerous adventures, love affairs, [and] twists of fate." —The Wall Street Journal He can’t leave his hotel. You won’t want to. From the New York Times bestselling author of Rules of Civility—a transporting novel about a man who is ordered to spend the rest of his life inside a luxury hotel. In 1922, Count Alexander Rostov is deemed an unrepentant aristocrat by a Bolshevik tribunal, and is sentenced to house arrest in the Metropol, a grand hotel across the street from the Kremlin. Rostov, an indomitable man of erudition and wit, has never worked a day in his life, and must now live in an attic room while some of the most tumultuous decades in Russian history are unfolding outside the hotel’s doors. Unexpectedly, his reduced circumstances provide him entry into a much larger world of emotional discovery. Brimming with humor, a glittering cast of characters, and one beautifully rendered scene after another, this singular novel casts a spell as it relates the count’s endeavor to gain a deeper understanding of what it means to be a man of purpose.