Description : Written for Higher Education managers and administrators, A Practical Guide to University and College Management is a highly accessible text that offers practical guidance on how to manage the day-to-day life of universities. The authors take a proactive approach and offer a range of good practice examples and solutions, designed to resolve the dilemmas that arise in today’s rapidly changing higher education environment. Drawing on a wealth of management experience, this edited collection pulls together advice and practical guidance from expert managers working in the field of Higher Education. Each chapter is underpinned by theoretical perspectives to support invaluable pragmatic hints, mini-case studies, practical examples, and sample guidelines. The book covers four main areas: Selecting and inducting students: This section outlines the essential process for targeting, attracting, recruiting and inducting students Managing throughout the university year: Advice on the student experience, from the admissions process right up to graduation Assuring the quality of the student learning experience: How to manage course administration, student learning through assessment, student complaints and issues of quality assurance Maximising staff and student engagement: This section looks at how to maximise commitment and involvement by both staff and students, and includes approaches and examples of engagement implementation at other universities A Practical Guide to College and University Management will be of interest to Higher Education managers, administrators, and anyone looking for a pragmatic "how to" navigational guide that informs the working life of a university, from attracting students through to graduation. It offers managers and administrators essential training and support required to promote highly successful and efficient Higher Education Institutions, and is essential reading for anyone who works in university administration or aspires to do so. Sally Brown is Pro-Vice-Chancellor for Assessment, Learning and Teaching at Leeds Metropolitan University. She has published widely on innovations in teaching, learning and particularly assessment. Steve Denton is Pro-Vice-Chancellor and Registrar and Secretary at Leeds Metropolitan University bringing together University-wide student administrative and support services, including governance and legal matters, the academic registry, planning, student services, communication and marketing and widening access and participation.
Description : Strategic management is challenging and dangerous. A complex web of differing theories and approaches, it continuously emerges and evolves. More intuitive than rational, it offers significant benefits if done well, potentially catastrophic results if done badly. Colin White's contemporary text reflects the challenges of formulating, implementing and monitoring strategy in practice, discussing theories and approaches in the context of real-world practice around the globe. By acknowledging the complex reality of strategy and presenting examples from a wide range of international organizations, this book will enable you to: ·Understand the challenges you will encounter when implementing strategy in practice. ·Develop your own strategic approaches and solutions to real-life situations and dilemmas. ·Acquire the latest thinking in this constantly developing subject. ·Appreciate the critical role of implementation, monitoring and risk within organizations. ·Consider the global nature of strategy for multinational corporations. This text is accompanied by an extensive companion website for both students and lecturers. Visit www.palgrave.com/business/white for access to additional case studies, links to other sites, a searchable glossary of terms and a full complement of lecturer resources. COLIN WHITE is a Professor in the Graduate School of Management at La Trobe University, Melbourne, Australia. The school, which he established, has an international reputation, with links to over 100 universities worldwide, and offers teaching and training programs throughout Asia. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/white/index.asp
Description : Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions. This book describes and analyses all these issues and explains the process of meeting the needs of an organisation's customers and other stakeholders.
Description : This edition offers a conceptual framework and detailed process suggestions for strategic planning by nonprofit organizations.
Description : Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Description : Strategic management is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with, and thus strengthen your understanding of strategic management. This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, it provides detailed analysis of the multi-dimensional nature of strategic management, supported by empirical real-world examples and an in-depth final case study. It covers a number of unique perspectives, ranging from military strategy to transaction cost economics and from behavioural strategy to critical management, all of which offer a valuable understanding of the fundamental strategy questions. The new edition features: - Contributions from leading experts in the field. - Fully revised and updated content throughout. - A new detailed introduction and conclusion which link together the ideas and different perspectives throughout the book. This is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.