Communications Writing and Design

Communications Writing and Design
Author: John DiMarco
Publsiher: John Wiley & Sons
Total Pages: 216
Release: 2017-04-17
ISBN: 1119118875
Category: Design
Language: EN, FR, DE, ES & NL

Communications Writing and Design Book Excerpt:

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Communications Writing and Design

Communications Writing and Design
Author: John DiMarco
Publsiher: John Wiley & Sons
Total Pages: 216
Release: 2017-03-14
ISBN: 1119118913
Category: Design
Language: EN, FR, DE, ES & NL

Communications Writing and Design Book Excerpt:

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Writing and Designing Manuals and Warnings 4e

Writing and Designing Manuals and Warnings 4e
Author: Patricia A. Robinson
Publsiher: CRC Press
Total Pages: 356
Release: 2009-06-15
ISBN: 9781420069860
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Writing and Designing Manuals and Warnings 4e Book Excerpt:

Twenty-five years ago, how many people were thinking about the internet on a daily basis? Now you can find everything, including technical and instruction manuals, online. But some things never change. Users still need instructions and warnings to guide them in the safe and proper use of products. Good design, clear instructions and warnings, place

Internal Communications

Internal Communications
Author: Liam FitzPatrick,Klavs Valskov
Publsiher: Kogan Page Publishers
Total Pages: 272
Release: 2014-08-03
ISBN: 0749469331
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Internal Communications Book Excerpt:

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Gower Handbook of Internal Communication

Gower Handbook of Internal Communication
Author: Marc Wright
Publsiher: CRC Press
Total Pages: 496
Release: 2016-04-22
ISBN: 1317125266
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Gower Handbook of Internal Communication Book Excerpt:

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

Women Business

Women   Business
Author: United States. General Services Administration. Region 10
Publsiher: Unknown
Total Pages: 63
Release: 1979
ISBN: 1928374650XXX
Category: Businesswomen
Language: EN, FR, DE, ES & NL

Women Business Book Excerpt:

Handbook of Business Communication

Handbook of Business Communication
Author: Gerlinde Mautner,Franz Rainer
Publsiher: Walter de Gruyter GmbH & Co KG
Total Pages: 711
Release: 2017-07-24
ISBN: 1614514860
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Handbook of Business Communication Book Excerpt:

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Handbook of Research on User Interface Design and Evaluation for Mobile Technology

Handbook of Research on User Interface Design and Evaluation for Mobile Technology
Author: Lumsden, Joanna
Publsiher: IGI Global
Total Pages: 1171
Release: 2008-02-28
ISBN: 9781599048727
Category: Computers
Language: EN, FR, DE, ES & NL

Handbook of Research on User Interface Design and Evaluation for Mobile Technology Book Excerpt:

"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.

Technical Marketing Communication

Technical Marketing Communication
Author: Emil B. Towner,Heidi L. Everett
Publsiher: Business Expert Press
Total Pages: 160
Release: 2016-04-15
ISBN: 1631572679
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Technical Marketing Communication Book Excerpt:

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.

Daily Graphic

Daily Graphic
Author: Ransford Tetteh
Publsiher: Graphic Communications Group
Total Pages: 135
Release: 2010-02
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Daily Graphic Book Excerpt:

New Media Communication Skills for Engineers and IT Professionals Trans National and Trans Cultural Demands

New Media Communication Skills for Engineers and IT Professionals  Trans National and Trans Cultural Demands
Author: Patil, Arun
Publsiher: IGI Global
Total Pages: 272
Release: 2012-03-31
ISBN: 1466602449
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

New Media Communication Skills for Engineers and IT Professionals Trans National and Trans Cultural Demands Book Excerpt:

The communication demands expected of today’s engineers and information technology professionals immersed in multicultural global enterprises are unsurpassed. New Media Communication Skills for Engineers and IT Professionals: Trans-National and Trans-Cultural Demands provides new and experienced practitioners, academics, employers, researchers, and students with international examples of best practices in new, as well as traditional, communication skills in increasingly trans-cultural, digitalized, hypertext environments. This book will be a valuable addition to the existing literature and resources in communication skills in both organizational and higher educational settings, giving readers comprehensive insights into the proficient use of a broad range of communication critical for effective professional participation in the globalized and digitized communication environments that characterize current engineering and IT workplaces.

Design for Health

Design for Health
Author: Emmanuel Tsekleves,Rachel Cooper
Publsiher: Taylor & Francis
Total Pages: 414
Release: 2017-05-18
ISBN: 1317152506
Category: Design
Language: EN, FR, DE, ES & NL

Design for Health Book Excerpt:

One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This means designers now need to consider, both morally and ethically, how they can ensure that they ‘do no harm’ and that they might deliberately decide to promote healthy lifestyles and therefore prevent ill health. Design for Health illustrates the history of the development of design for health, the various design disciplines and domains to which design has contributed. Through 26 case studies presented in this book, the authors reveal a plethora of design research methodologies and research methods employed in design for health. The editors also present, following a thematic analysis of the book chapters, seven challenges and seven areas of opportunity that designers are called upon to address within the context of healthcare. Furthermore, five emergent trends in design in healthcare are presented and discussed. This book will be of interest to students of design as well as designers and those working to improve the quality of healthcare.

The Word Made Fresh

The Word Made Fresh
Author: Meredith Gould
Publsiher: Church Publishing, Inc.
Total Pages: 180
Release: 2008
ISBN: 0819222852
Category: Religion
Language: EN, FR, DE, ES & NL

The Word Made Fresh Book Excerpt:

More than a how-to guide, this book helps readers appreciate

How to Hire Great Employees

How to Hire Great Employees
Author: Robert French
Publsiher: Lulu.com
Total Pages: 135
Release: 2022
ISBN: 0557296099
Category: Electronic Book
Language: EN, FR, DE, ES & NL

How to Hire Great Employees Book Excerpt:

Solving Problems in Technical Communication

Solving Problems in Technical Communication
Author: Johndan Johnson-Eilola,Stuart A. Selber
Publsiher: University of Chicago Press
Total Pages: 512
Release: 2012-12-26
ISBN: 0226924084
Category: Reference
Language: EN, FR, DE, ES & NL

Solving Problems in Technical Communication Book Excerpt:

The field of technical communication is rapidly expanding in both the academic world and the private sector, yet a problematic divide remains between theory and practice. Here Stuart A. Selber and Johndan Johnson-Eilola, both respected scholars and teachers of technical communication, effectively bridge that gap. Solving Problems in Technical Communication collects the latest research and theory in the field and applies it to real-world problems faced by practitioners—problems involving ethics, intercultural communication, new media, and other areas that determine the boundaries of the discipline. The book is structured in four parts, offering an overview of the field, situating it historically and culturally, reviewing various theoretical approaches to technical communication, and examining how the field can be advanced by drawing on diverse perspectives. Timely, informed, and practical, Solving Problems in Technical Communication will be an essential tool for undergraduates and graduate students as they begin the transition from classroom to career.

CIM Coursebook 07 08 Customer Communications

CIM Coursebook 07 08 Customer Communications
Author: Maggie Jones
Publsiher: Routledge
Total Pages: 352
Release: 2012-05-23
ISBN: 1136420339
Category: Business & Economics
Language: EN, FR, DE, ES & NL

CIM Coursebook 07 08 Customer Communications Book Excerpt:

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Business Communication

Business Communication
Author: Madhukant Jha
Publsiher: Gyan Publishing House
Total Pages: 311
Release: 2009
ISBN: 9788190867559
Category: Business communication
Language: EN, FR, DE, ES & NL

Business Communication Book Excerpt:

Communication of Complex Information

Communication of Complex Information
Author: Michael J. Albers
Publsiher: Routledge
Total Pages: 278
Release: 2004-12-13
ISBN: 1135611963
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Communication of Complex Information Book Excerpt:

The amount of information available for any realistic complex situation is likely to overwhelm most users, as well as stymie any designer tasked with presenting the information. Providing large amounts of information in a coherent and usable format remains an unresolved problem. Choosing, structuring, formatting, and displaying information to allow easy access and to facilitate understanding are critical issues for effective design. To build an effective design that addresses complex information needs, one must look at research from psychology, sociology, human computer interaction, and technical communication, and develop a complete picture of the situation. This book develops a foundation for analysis and design of the approaches to providing complex information in real-world situations. Author Michael Albers takes the view that the content of the information system is the most important component. As such, this volume presents the analysis that needs to be done before the interface is designed and before content is created. It strives to provide clear understanding of how the user thinks and what the user needs, so interface operation, content, and presentation can maximize their respective potentials in communicating with a user. This volume is intended for technical communicators, human-computer interaction designers, and information designers. It will also be useful for system designers and researchers, and those studying adaptive hypertext and related topics.

Perspectives on Design and Digital Communication II

Perspectives on Design and Digital Communication II
Author: Nuno Martins,Daniel Brandão,Fernando Moreira da Silva
Publsiher: Springer Nature
Total Pages: 452
Release: 2021-05-29
ISBN: 3030758672
Category: Architecture
Language: EN, FR, DE, ES & NL

Perspectives on Design and Digital Communication II Book Excerpt:

This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design.

Writing Design

Writing Design
Author: Grace Lees-Maffei
Publsiher: Berg
Total Pages: 288
Release: 2013-09-12
ISBN: 1847889573
Category: Art
Language: EN, FR, DE, ES & NL

Writing Design Book Excerpt:

How do we learn about the objects that surround us? As well as gathering sensory information by viewing and using objects, we also learn about objects through the written and spoken word - from shop labels to friends' recommendations and from magazines to patents. But, even as design commentators have become increasingly preoccupied with issues of mediation, the intersection of design and language remains under-explored.Writing Design provides a unique examination of what is at stake when we convert the material properties of designed goods into verbal or textual description. Issues discussed include the role of text in informing design consumption, designing with and through language, and the challenges and opportunities raised by design without language. Bringing together a wide range of scholars and practitioners, Writing Design reveals the difficulties, ethics and politics of writing about design.