Brands and Their Companies

Brands and Their Companies
Author: Anonim
Publsiher: Unknown
Total Pages: 396
Release: 2000
ISBN: 1928374650XXX
Category: Business names
Language: EN, FR, DE, ES & NL

Brands and Their Companies Book Excerpt:

Companies and Their Brands

Companies and Their Brands
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2001
ISBN: 1928374650XXX
Category: Business names
Language: EN, FR, DE, ES & NL

Companies and Their Brands Book Excerpt:

What Great Brands Do

What Great Brands Do
Author: Denise Lee Yohn
Publsiher: John Wiley & Sons
Total Pages: 272
Release: 2013-11-20
ISBN: 1118824334
Category: Business & Economics
Language: EN, FR, DE, ES & NL

What Great Brands Do Book Excerpt:

Discover proven strategies for building powerful, world-classbrands It's tempting to believe that brands like Apple, Nike, andZappos achieved their iconic statuses because of serendipity, anunattainable magic formula, or even the genius of a singlevisionary leader. However, these companies all adopted specificapproaches and principles that transformed their ordinary brandsinto industry leaders. In other words, great brands can bebuilt—and Denise Lee Yohn knows exactly how to do it.Delivering a fresh perspective, Yohn's What Great Brands Doteaches an innovative brand-as-business strategy that enhancesbrand identity while boosting profit margins, improving companyculture, and creating stronger stakeholder relationships. Drawingfrom twenty-five years of consulting work with such top brands asFrito-Lay, Sony, Nautica, and Burger King, Yohn explains keyprinciples of her brand-as-business strategy. Reveals the seven key principles that the world's best brandsconsistently implement Presents case studies that explore the brand building successesand failures of companies of all sizes including IBM, Lululemon,Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can startusing right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, andother organization leaders, What Great Brands Do is anessential blueprint for launching any brand to meteoricheights.

Brand Admiration

Brand Admiration
Author: C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2016-10-03
ISBN: 1119308062
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brand Admiration Book Excerpt:

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Connective Branding

Connective Branding
Author: Claudia Fisher,Christine Vallaster
Publsiher: John Wiley & Sons
Total Pages: 380
Release: 2010-04-01
ISBN: 0470740876
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Connective Branding Book Excerpt:

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?

Companies Their Brands

Companies   Their Brands
Author: Linda D. Hall
Publsiher: Gale Cengage
Total Pages: 3219
Release: 2005-07-01
ISBN: 9780787689582
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Companies Their Brands Book Excerpt:

Companies and Their Brands lists manufacturers and distributors, from small businesses to large corporations and from the public and private sectors.

Companies and Their Brands

Companies and Their Brands
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2001
ISBN: 1928374650XXX
Category: Business names
Language: EN, FR, DE, ES & NL

Companies and Their Brands Book Excerpt:

Creating Powerful Brands

Creating Powerful Brands
Author: Leslie de Chernatony
Publsiher: Routledge
Total Pages: 496
Release: 2010-10-28
ISBN: 1136445188
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Creating Powerful Brands Book Excerpt:

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Brand Power

Brand Power
Author: Paul Stobart
Publsiher: Springer
Total Pages: 280
Release: 2016-07-27
ISBN: 1349128406
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brand Power Book Excerpt:

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.

New Perspectives on Critical Marketing and Consumer Society

New Perspectives on Critical Marketing and Consumer Society
Author: Elaine L. Ritch,Julie McColl
Publsiher: Emerald Group Publishing
Total Pages: 252
Release: 2021-03-01
ISBN: 1839095563
Category: Business & Economics
Language: EN, FR, DE, ES & NL

New Perspectives on Critical Marketing and Consumer Society Book Excerpt:

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Brands and Their Companies

Brands and Their Companies
Author: Gale Group
Publsiher: Unknown
Total Pages: 3798
Release: 1999-07-01
ISBN: 9780787622909
Category: Brand name products
Language: EN, FR, DE, ES & NL

Brands and Their Companies Book Excerpt:

Brands and Their Companies provides a current and accurate source of information for people seeking answers to questions. The new 19th edition lists manufacturers and distributors from small businesses to large corporations, from the public and private sectors, offering complete coverage of 365,000 U.S. consumer brands; 80,000 manufacturers, importers or distributors; and companies that are out of business as well as brands that are no longer in production or are now considered generic. Historical information that tells users if an address is unknown or if an organization is no longer in business is also provided. Entries are arranged alphabetically by brand name.

Strategic Brand Management

Strategic Brand Management
Author: Richard Rosenbaum-Elliott,Richard H. Elliott,Larry Percy,Simon Pervan
Publsiher: Oxford University Press, USA
Total Pages: 320
Release: 2015-07-30
ISBN: 0198704208
Category: Brand name products
Language: EN, FR, DE, ES & NL

Strategic Brand Management Book Excerpt:

Strategic Brand Management third edition, uniquely analyses the social andcultural aspects of brand strategy and its influence on consumerperceptions around the world.Written by experts in the field, itis designed to ensure students are confident in analysing traditionalideas of brand equity and positioning and are able to understand theemotional and cultural connections brands create and employ. The book'sinnovative framework separates a brand's concept into its functionaland emotional parts to give students a complete understanding of howbrands operate and compete for consumer loyalty.In addition,brand management theory is applied to a wealth of engaging real-lifecase studies and full colour images clearly illustrate brand strategiesin action. Diverse and dynamic examples include Red Bull, Fiat, andVirgin, as well as innovative Australian stationery brands, Scandinaviancoffee companies, and international retail giants.As a result, Strategic Brand Managementis the complete and essential textbook for students aiming to developtheir academic and professional skills and learn more about thischallenging andprofitable industry. New to this editionUpdatedand extended coverage of online and technological changes to brandmanagement strategies, including social media and internet communities.Wider international coverage with new examples from Asia, Australia, and Europe.A new full colour presentation givesdiagrams and photographs more impact, better enhancing the reader'sunderstanding of brand management theory and practice.A range of new and updated case studies andexamples illustrate significant developments in brand managementpractice since 2011.New key concept boxes allow the reader to recap and review the core theories and ideas set out at the beginning of each chapter.

On Staffing

On Staffing
Author: Nicholas C. Burkholder,Preston J. Edwards, Sr.,Elizabeth Sartain
Publsiher: John Wiley & Sons
Total Pages: 448
Release: 2004-04-28
ISBN: 0471480932
Category: Business & Economics
Language: EN, FR, DE, ES & NL

On Staffing Book Excerpt:

As HR leaders know, successful staffing is about much more than just hiring qualified people. It?s about hiring the right qualified people?and keeping them. To help you do that, On Staffing covers the new and innovative business initiatives managers from leading companies are using to assess the potential of people and place them in positions in which they can maximize that potential. It analyzes the practices that work, offers strategies for dealing with rapidly changing business and hiring environments, and helps HR leaders prepare for the changes and challenges to come.

Branding Across Borders

Branding Across Borders
Author: James R. Gregory,Jack G. Wiechmann
Publsiher: McGraw Hill Professional
Total Pages: 232
Release: 2002
ISBN: 9780658009457
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Branding Across Borders Book Excerpt:

A leading authority on global branding sheds new light on how business can develop an effective global brand strategy, using case examples to demonstrate the principles of success and to spotlight key branding practices and marketing trends.

Brands and Branding

Brands and Branding
Author: Rita Clifton
Publsiher: John Wiley & Sons
Total Pages: 322
Release: 2009-04-01
ISBN: 9781576603505
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brands and Branding Book Excerpt:

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Marketing the E business

Marketing the E business
Author: Lisa Harris,Charles Dennis
Publsiher: Psychology Press
Total Pages: 355
Release: 2002
ISBN: 9780415256001
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing the E business Book Excerpt:

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Companies and Their Brands

Companies and Their Brands
Author: Gale
Publsiher: Gale / Cengage Learning
Total Pages: 135
Release: 2015-01-01
ISBN: 9781573025911
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Companies and Their Brands Book Excerpt:

Online Communication in the Context of Personal Virtual and Corporate Identity Formation

Online Communication in the Context of Personal  Virtual and Corporate Identity Formation
Author: Lutz Peschke,Can Gürmeric
Publsiher: BoD – Books on Demand
Total Pages: 172
Release: 2018-09-28
ISBN: 3752893869
Category: Social Science
Language: EN, FR, DE, ES & NL

Online Communication in the Context of Personal Virtual and Corporate Identity Formation Book Excerpt:

The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.

Companies and Their Brands

Companies and Their Brands
Author: Linda Hall
Publsiher: Unknown
Total Pages: 3079
Release: 2001
ISBN: 9780787652739
Category: Brand name products
Language: EN, FR, DE, ES & NL

Companies and Their Brands Book Excerpt:

Augmented Customer Strategy

Augmented Customer Strategy
Author: Gilles N'Goala,Virginie Pez-Perard,Isabelle Prim-Allaz
Publsiher: John Wiley & Sons
Total Pages: 326
Release: 2019-04-26
ISBN: 111961824X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Augmented Customer Strategy Book Excerpt:

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.