Description : Presenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely Fabulous, as well as 'reality' television, this book examines the transformations that have occurred in consumer society since its appearance and the ways in which these have been constructed and represented in popular media imagery. With analyses of the ways in which consumerism has played out in society, Consumerism on TV highlights specific aspects of the changing nature of consumerism by way of considerations of gender, sexuality and class, as well as less definable changes such as those to do with the celebration of ostentatious greed or the righteousness of the ’ethical’ shopper. With attention to the highly delineated consumer field in which ’shopping’ as an embedded practice of everyday life is caught between escapism and politics, authors explore a variety of themes, such as the extent to which consumerism has become embedded in forging identity, the positing of consumerism as a form of activism, the visibility of the gay male consumer and invisibility of the lesbian consumer, and the (re)stratification of consumer types along class lines. An engaging invitation to consider whether the positioning of consumerism through on-screen depictions is indicative of a new type of non-philosophical politics of 'choice' - a form of marketised, (a)political pragmatism - this book will appeal to scholars and students of sociology and cultural and media studies, with interests in class, consumption and gender.
Description : Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Description : The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
Description : Bachelor Thesis from the year 2006 in the subject History Europe - Other Countries - Newer History, European Unification, grade: A, Marshall University, course: History - Senior Seminar, language: English, abstract: Since the beginning of modern nationhood, nationalism has been an important factor in building a nation. According to Ernest Gellner, "nations are the artefact of men's convictions and loyalties and solidarities." Nations are thus of big importance for people's identity. After World War II, the notion of nationalism became a complicated concept for most Germans. One reason was that people who were nationalistic were condemned by others because of the horrible things done by the Hitler regime. Another complication with post-World War II German nationalism was the division of Germany itself. Due to that division, Germans with the same history and culture were divided by political boundaries. Gellner argues that this harms nationalism immensely. Yet most Germans did not see the division as a permanent condition. The East German attitude in this matter is especially interesting. Despite minor changes in opinion over time, the ordinary East German citizen felt that he or she was part of a single German nation. Actions taken by the East German government aimed at full independence and even isolation from West Germany. However, East Germans did not go along with this. They expressed their desire for a single German nation in many fields, one of them consumer culture. The population did not support the official policy of rejecting and ignoring West German and other products but wanted to be able to enjoy the Western lifestyle. This frustrated desire combined with the shortcomings of production and supply in the GDR was the final problem that, apart from the breakdown of the Soviet Union and the East German economy, led to the eventual collapse of the German Democratic Republic.
Description : Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory
Description : This book is a study of the 'Reality TV' format which, in less than a decade, has transformed network programming schedules, branded satellite and digital stations, become a favourite target for anti-television campaigners, and turned viewers into savvy r
Description : This book offers a history of Japanese television audiences and the popular media culture that television helped to spawn. In a comparatively short period, the television industry helped to reconstruct not only postwar Japanese popular culture, but also the Japanese social and political landscape. During the early years of television, Japanese of all backgrounds, from politicians to mothers, debated the effects on society. The public discourse surrounding the growth of television revealed its role in forming the identity of postwar Japan during the era of high-speed growth (1955-1973) that saw Japan transformed into an economic power and one of the world's top exporters of television programming.