Consumerology

Consumerology
Author: Philip Graves
Publsiher: Nicholas Brealey
Total Pages: 228
Release: 2013-01-24
ISBN: 9781857885767
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Consumerology Book Excerpt:

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Consumer ology

Consumer ology
Author: Philip Graves
Publsiher: Nicholas Brealey Publishing
Total Pages: 216
Release: 2010
ISBN: 9781857885507
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Consumer ology Book Excerpt:

Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.

Socio Economic Perspectives on Consumer Engagement and Buying Behavior

Socio Economic Perspectives on Consumer Engagement and Buying Behavior
Author: Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publsiher: IGI Global
Total Pages: 420
Release: 2017-01-18
ISBN: 1522521402
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Socio Economic Perspectives on Consumer Engagement and Buying Behavior Book Excerpt:

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018

Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018
Author: Anitawati Mohd Lokman,Toshimasa Yamanaka,Pierre Lévy,Kuohsiang Chen,Shinichi Koyama
Publsiher: Springer
Total Pages: 902
Release: 2018-03-13
ISBN: 9811086125
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 Book Excerpt:

The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research. The subjects include: Kansei, Emotion and Games Kansei, Emotion and Computing Kansei, Emotion and Wellbeing / Quality of Life Kansei, Emotion and Design Kansei, Emotion and Health / Ergonomics Kansei, Emotion and Multidisciplinary Fields Kansei, Emotion and Culture Kansei, Emotion and Social computing Kansei, Emotion and Evaluation Kansei, Emotion and User Experience The book offers a valuable resource for all graduate students, experienced researchers and industrial practitioners interested in the fields of user experience/usability, engineering design, human factors, quality management, product development and design.

Methods in Consumer Research Volume 1

Methods in Consumer Research  Volume 1
Author: Gaston Ares,Paula Varela
Publsiher: Woodhead Publishing
Total Pages: 582
Release: 2018-01-02
ISBN: 0081012586
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Methods in Consumer Research Volume 1 Book Excerpt:

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

The Brain Sell

The Brain Sell
Author: David Lewis
Publsiher: Hachette UK
Total Pages: 304
Release: 2013-09-23
ISBN: 1857889428
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Brain Sell Book Excerpt:

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism
Author: Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publsiher: IGI Global
Total Pages: 361
Release: 2019-09-20
ISBN: 1522582711
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Handbook of Research on Contemporary Consumerism Book Excerpt:

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Brands and Branding

Brands and Branding
Author: Stephen Brown
Publsiher: SAGE
Total Pages: 296
Release: 2016-08-17
ISBN: 1473987288
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brands and Branding Book Excerpt:

Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Emotion Measurement

Emotion Measurement
Author: Herbert L Meiselman
Publsiher: Woodhead Publishing
Total Pages: 750
Release: 2016-04-12
ISBN: 0081005091
Category: Psychology
Language: EN, FR, DE, ES & NL

Emotion Measurement Book Excerpt:

Emotion Measurement reviews academic and applied studies in order to highlight key elements of emotions which should be considered in the development and validation of newer commercial methods of emotion measurement. The goal of the book is practical, but the approach will be both academic and applied. It is aimed primarily at sensory scientists and the product developers they work alongside who require knowledge of measuring emotion to ensure high levels of consumer acceptability of their products. The book begins with a review of basic studies of emotion, including the theory, physiology, and psychology of emotions – these are the standard studies of which food and sensory scientists as well as product developers need to be aware. The next section highlights methods for studying emotions on a relatively basic level. The book then moves to practical applications, with chapters on emotion research in food and beverage, as well as in a range of product and clinical settings. Finally, there is a treatment of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods which work in many cultures. The book ends with an integrative summary of the material presented. Serves as the first book on the market on emotion measurement aimed at sensory scientists and production development practitioners working in commercial R and D Also useful for psychologists with an interest in emotion Brings together applied and academic strands of emotion measurement research for the first time Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field

Scammed

Scammed
Author: Christopher Elliott
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2011-12-01
ISBN: 1118180151
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Scammed Book Excerpt:

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers. Exposes the various ways companies have led their war against information—from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play Christopher Elliott is one of the nation's foremost consumer advocates Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.

Digital marketing like a PRO

Digital marketing like a PRO
Author: Clo Willaerts
Publsiher: Lannoo Meulenhoff - Belgium
Total Pages: 135
Release: 2018-10-11
ISBN: 9401458502
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital marketing like a PRO Book Excerpt:

Decoded

Decoded
Author: Phil Barden
Publsiher: John Wiley & Sons
Total Pages: 341
Release: 2022-10-31
ISBN: 1119673089
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Decoded Book Excerpt:

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Decoded

Decoded
Author: Phil P. Barden
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2013-03-04
ISBN: 1118345606
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Decoded Book Excerpt:

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

The Consumer Mind

The Consumer Mind
Author: Pepe Martínez
Publsiher: Kogan Page Publishers
Total Pages: 200
Release: 2012-06-03
ISBN: 0749465719
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Consumer Mind Book Excerpt:

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Het Regiebureau Kernprincipes Voor Sturen Op Resultaat

Het Regiebureau Kernprincipes Voor Sturen Op Resultaat
Author: Van Haren Publishing
Publsiher: Van Haren
Total Pages: 135
Release: 2015-02-08
ISBN: 9401800197
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Het Regiebureau Kernprincipes Voor Sturen Op Resultaat Book Excerpt:

Beschrijving van de belangrijkste zaken die een rol spelen bij het regie voeren over taken die worden uitbesteed.

Economics for Organizational Management

Economics for Organizational Management
Author: Seohee Park
Publsiher: Seohee Academy
Total Pages: 119
Release: 2020-08-31
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Economics for Organizational Management Book Excerpt:

This book will help you gain a master of business administration (MBA) degree. Think you’ve got what it takes to become a future leader? An MBA could help you achieve those goals. Intensive, competitive and highly respected, the Master of Business Administration (MBA) is an elite professional qualification. This book provides best reports with good grades. Reading the papers, you can get a sense of how to write a good paper to get good grades. This is a book that tells you how to get good grades on MBA courses in the U.S. For the MBA course, students have to take a total of 36 credits. Each class is worth 3 credits and the students should take 12 classes. It's a series of 12 books, one book for each subject. This book is a collection of best answers for the "Economics for Organizational Management" subject.

Health Food and Social Inequality

Health  Food and Social Inequality
Author: Carolyn Mahoney
Publsiher: Routledge
Total Pages: 286
Release: 2015-02-20
ISBN: 1317625757
Category: Social Science
Language: EN, FR, DE, ES & NL

Health Food and Social Inequality Book Excerpt:

Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific perspective on the health consequences of poor diet. Shifting the focus from individual behaviour to the food supply and the way it is developed and marketed, it discusses what is known about the shaping of food behaviours by both social theory and psychology. Exploring how knowledge of social identities and health beliefs and behaviours are used by the food industry, Health, Food and Social Inequality outlines, for example, how commercial marketing firms supply food companies with information on where to locate snack and fast foods whilst also advising governments on where to site health services for those consuming such foods disproportionately. Giving a sociological underpinning to Nudge theory while simultaneously critiquing it in the context of diet and health, this book explores how social class is an often overlooked factor mediating both individual dietary practice and food marketing strategies. This innovative volume provides a detailed critique of marketing and food industry practices and places class at the centre of diet and health. It is suitable for scholars in the social sciences, public health and marketing.

Basics Graphic Design 02 Design Research

Basics Graphic Design 02  Design Research
Author: Neil Leonard,Gavin Ambrose
Publsiher: Bloomsbury Publishing
Total Pages: 200
Release: 2017-07-13
ISBN: 135003410X
Category: Design
Language: EN, FR, DE, ES & NL

Basics Graphic Design 02 Design Research Book Excerpt:

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

Unthinkable

Unthinkable
Author: Tom Hoot Hopkins
Publsiher: Morgan James Publishing
Total Pages: 178
Release: 2015-08-04
ISBN: 1630474851
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Unthinkable Book Excerpt:

Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.

Leading Edge Marketing Research

Leading Edge Marketing Research
Author: Robert J. Kaden,Gerald Linda,Melvin Prince
Publsiher: SAGE
Total Pages: 483
Release: 2011-11-09
ISBN: 1412991315
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Leading Edge Marketing Research Book Excerpt:

Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.