Contemporary Issues In Green And Ethical Marketing

Author by : Morven G. McEachern
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 208
File Size : 52,7 Mb
GET BOOK

Description : In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable marketplace. This book was originally published as a special issue of the Journal of Marketing Management.


Contemporary Issues In Marketing

Author by : Ayantunji Gbadamosi
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 32
Total Download : 996
File Size : 54,7 Mb
GET BOOK

Description : As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.


Ethics And Morality In Consumption

Author by : Deirdre Shaw
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 457
File Size : 44,6 Mb
GET BOOK

Description : Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices. The wide reach and magnitude of ethical issues in society across individual and collective consumption has given rise to a series of important questions that are inspiring scholars from a range of disciplinary areas. These differing disciplinary lenses, however, tend to be contained in separate streams of research literature that are developing in parallel and in relative isolation. Ethics in Morality and Consumption takes an interdisciplinary perspective to provide multiple vantage points in creating a more holistic and integrated view of ethics in consumption. In this sense, interdisciplinary presupposes the consideration of multiple and distinct disciplines, which in this book are considered in delineated chapters. In addition, the Editors make an editorial contribution in the final chapter of the book by combining these separate disciplinary perspectives to develop a nascent interdisciplinary perspective that integrates these perspectives and presents platforms for further research.


The Sage Handbook Of Marketing Ethics

Author by : Lynne Eagle
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 739
File Size : 50,6 Mb
GET BOOK

Description : The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections


The Marketing Book

Author by : Michael J. Baker
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 75
Total Download : 411
File Size : 40,9 Mb
GET BOOK

Description : The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.


Case Studies In Food Retailing And Distribution

Author by : John Byrom
Languange : en
Publisher by : Woodhead Publishing
Format Available : PDF, ePub, Mobi
Total Read : 28
Total Download : 963
File Size : 50,6 Mb
GET BOOK

Description : Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not


Green Fashion

Author by : Subramanian Senthilkannan Muthu
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 273
File Size : 43,9 Mb
GET BOOK

Description : This book deals with the important aspects of green fashion including​ Animal Welfare in Ethical Fashion, ​Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.


Marketing Performativity

Author by : Katy Mason
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 601
File Size : 50,5 Mb
GET BOOK

Description : Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.


Green Business Concepts Methodologies Tools And Applications

Author by : Management Association, Information Resources
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 473
File Size : 50,6 Mb
GET BOOK

Description : The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.


Gendering Theory In Marketing And Consumer Research

Author by : Zeynep Arsel
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 460
File Size : 48,7 Mb
GET BOOK

Description : Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.


Marketing In And For A Sustainable Society

Author by : Anonim
Languange : en
Publisher by : Emerald Group Publishing
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 167
File Size : 43,7 Mb
GET BOOK

Description : This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.


Applied Ethics

Author by : S.D. Chamola
Languange : en
Publisher by : Studera Press
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 136
File Size : 44,8 Mb
GET BOOK

Description : Applied ethics is a field of ethics that deals with ethical questions specific to a professional, disciplinary, or practical field. There is ample literature available on ethics but there is scarcity of literature as how to apply the principles of ethics in solving the problems of contemporary world. The main objective of the book is how to apply principles and theories of ethics in day-to-day life in our ordinary business of life. There are numerous dimensions of ethics but it is not possible to discuss all of them. Some important subsets of applied ethics are discussed in the book. First, what are the principles of ethics and how ethics is associated with religion, law, science and technology? Second, the present world is facing grave issues such as climate change, population explosion, Corruption and violence, globalisation problems etc. How these issues can be resolved ethically. Third, all the countries of the world are engaged in rapid economic development of their economies. How this can be done ethically. The main aim behind this book is that the Individuals, Societies, Corporations, Countries and the entire world should be run on ethical lines. This alone will endure happiness and well-being of all.


Promoting Global Environmental Sustainability And Cooperation

Author by : Idris, Sofia
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 15
Total Download : 308
File Size : 43,7 Mb
GET BOOK

Description : Due to natural factors and human activity, nature has been changing since the beginning of time. As the environment continuously undergoes such transitions, it is necessary for society to understand the complex interdependency between nature and humanity to promote global sustainability. Promoting Global Environmental Sustainability and Cooperation is a pivotal reference source featuring the latest scholarly research on the rising awareness of environmental issues and their relationships with sustainable development. While highlighting topics including global governance, international business, and sustainable consumption, this book is ideally designed for environmentalists, developers, policy makers, academicians, researchers, and graduate-level students seeking current research on the globalized world in relation to environmental issues.


The Routledge Companion To Alternative Organization

Author by : Martin Parker
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 901
File Size : 44,8 Mb
GET BOOK

Description : Despite the Great Recession, slightly different forms of global capitalism are still portrayed as the only game in town by the vast majority of people in power in the world today. Unbridled growth, trade liberalisation, and competition are advocated as the only or best ways of organizing the contemporary world. Unemployment, yawning gaps between rich and poor, political disengagement, and environmental devastation are too often seen as acceptable ‘side effects’ of the dominance of neo-liberalism. But the reality is that capitalism has always been contested and that people have created many other ways of providing for themselves. This book explores economic and organizational possibilities which extend far beyond the narrow imagination of economists and management theorists. Chapters on co-operatives, community currencies, the transition movement, scrounging, co-housing and much more paints a rich picture of the ways in which another word is not only possible, but already taking shape. The aim of this companion is to move beyond complaining about the present and into exploring this diversity of organisational possibilities. Our starting point is a critical analysis of contemporary global capitalism is merely the opening for thinking about organizing as a form of politics by other means, and one that can be driven by the values of solidarity, freedom and responsibility. This comprehensive companion with an international cast of contributors gives voice to forms of organizing which remain unrepresented or marginalised in organizational studies and conventional politics, yet which offer more promising grounds for social and environmental justice. It is a valuable resource for students, activists and researchers interested in alternative approaches to economy and society in a variety of disciplinary and interdisciplinary fields.


Sustainable Business

Author by : Helen Kopnina
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 761
File Size : 53,5 Mb
GET BOOK

Description : Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption, and economic growth. It discusses realistic ways forward, in particular the circular economy and Cradle to Cradle frameworks. The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation, and human rights. This textbook is essential reading for students of business, management, and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries, and suggestions for further reading. This new edition is updated throughout, and contains an additional chapter on the circular economy.


Contemporary Issues In Marketing And Consumer Behaviour

Author by : Elizabeth Parsons
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 803
File Size : 48,6 Mb
GET BOOK

Description : An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.


Contemporary Issues In Branding

Author by : Pantea Foroudi
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 96
Total Download : 174
File Size : 50,7 Mb
GET BOOK

Description : This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.


Professionals Perspectives Of Corporate Social Responsibility

Author by : Samuel O Idowu
Languange : en
Publisher by : Springer Science & Business Media
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 229
File Size : 52,9 Mb
GET BOOK

Description : Since the general acceptance of the field of corporate social responsibility worldwide, corporate entities and those who act for them either as executives or "ordinary" employees are expected to be socially responsible. Being socially responsible has a number of quantifiable and unquantifiable benefits for the entity and its stakeholders. It improves the entity’s bottom line results, protects jobs, and is also better for the environment. As such, it makes good sense for professionals and those that they interact with as colleagues, suppliers of goods and services, lenders etc to want to take the issue of CSR seriously. This perhaps explains why this book has chosen to explore how 19 professions across the world have integrated and continue to impress upon their staff the importance of CSR in their operational activities. We are constantly reminded that our world’s natural resources are exhaustible; we can therefore no longer live for today alone if we do not want to cause substantial problems for future generations.


The Marketing Book

Author by : Michael Baker
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 220
File Size : 42,5 Mb
GET BOOK

Description : The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.


Organizational Ethics

Author by : Craig E. Johnson
Languange : en
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 586
File Size : 50,6 Mb
GET BOOK

Description : With an interdisciplinary focus, Organizational Ethics equips students with the knowledge and skills they need to make a positive impact in a variety of workplaces. Author Craig E. Johnson builds the text around interdependent levels of organizational behavior, examining ethics at the individual, group, and organizational levels. Self-assessments, reflection features, and application projects give students ample opportunity to practice their ethical reasoning abilities. The Fifth Edition includes over 25 new case studies on current events and prominent figures, 24 new self-assessments, and new discussions on topics such as cross-cultural ethical conflict and organizational virtue.


Contemporary Issues In Social Science

Author by : Simon Grima
Languange : en
Publisher by : Emerald Group Publishing
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 922
File Size : 43,6 Mb
GET BOOK

Description : This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.


Responsibility Ethics And Legitimacy Of Corporations

Author by : Jacob Dahl Rendtorff
Languange : en
Publisher by : Copenhagen Business School Press DK
Format Available : PDF, ePub, Mobi
Total Read : 49
Total Download : 590
File Size : 43,8 Mb
GET BOOK

Description : Business ethics, corporate social responsibility, corporate citizenship, values-driven management, corporate governance, and ethical leadership are necessary horizons for the legitimacy of corporations in the process of globalization. Based on hermeneutics and institutional analysis, this book discusses the place of values in corporations and the role of ethics in management. With the theories of business ethics as a starting point, it is possible to propose a vision of the good citizen corporation. The book presents theories, concepts of responsibility for stakeholder justice, and basic ethical principles of respect for autonomy, dignity, integrity, and vulnerability. This is the foundation for an analysis of the ethical relations to internal and external constituencies of the firm, i.e. shareholders, owners, investors, management, employees, consumers, and local community. The interaction with the environment is further analyzed with a focus on ethical principles as the basis for sustainability. This investigation culminates with the conceptualization of the firm as a collective and institutional moral agent. The content also includes analysis of concrete political developments in the US, Europe, and the United Nations. Finally, the book provides a framework for a new corporate strategy based on global business ethics.


Ethics Social Responsibility And Sustainability In Marketing

Author by : Ipek Altinbasak-Farina
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 560
File Size : 41,5 Mb
GET BOOK

Description : This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.


Entrepreneurship Marketing

Author by : Sonny Nwankwo
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 53
Total Download : 199
File Size : 47,5 Mb
GET BOOK

Description : Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.


Strategic Marketing In Practice 2007 2008

Author by : Ashok Ranchhod
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 380
File Size : 43,6 Mb
GET BOOK

Description : BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam


Cim Coursebook 07 08 Strategic Marketing In Practice

Author by : Ashok Ranchhod
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 536
File Size : 44,6 Mb
GET BOOK

Description : BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


Handbook Of Hospitality Marketing Management

Author by : Haemoon Oh
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 518
File Size : 40,5 Mb
GET BOOK

Description : This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.


Contemporary Marketing

Author by : Louis E. Boone
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 153
File Size : 51,6 Mb
GET BOOK

Description : CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Strategic Marketing In Practice

Author by : Ashok Ranchhod
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 58
Total Download : 154
File Size : 54,7 Mb
GET BOOK

Description : Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2005-2006 syllabus Features actual CIM case studies to enable you to develop technique with regards to analysing case material Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the exam


Cim Coursebook 06 07 Strategic Marketing In Practice

Author by : Ashok Ranchhod
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 30
Total Download : 766
File Size : 44,7 Mb
GET BOOK

Description : Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course