Contemporary Issues In Marketing

Author by : Martin Evans
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 43
Total Download : 545
File Size : 48,5 Mb
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Description : This text provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible problem solving approaches are suggested.


Contemporary Issues In Marketing Management

Author by : Norazah Mohd Suki
Languange : en
Publisher by : Nova Science Pub Incorporated
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 474
File Size : 48,6 Mb
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Description : In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book.


Contemporary Issues In Marketing

Author by : Ayantunji Gbadamosi
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 116
File Size : 50,5 Mb
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Description : As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.


Contemporary Issues In Marketing And Consumer Behaviour

Author by : Elizabeth Parsons
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 824
File Size : 50,8 Mb
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Description : An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.


A Handbook Of Malaysian Cases Contemporary Issues In Marketing Management

Author by : Farzana Quoquab
Languange : en
Publisher by : Partridge Publishing Singapore
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 994
File Size : 42,7 Mb
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Description : This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide practical knowledge to the students and/or participants. Apart from the lecturers and students, practitioners also can be benefited from this book since it will provide them understanding about the problems and challenges faced by different types of companies. There is a growing need of reading and understanding the challenges faced by the managers from developing country perspective. Compared to the developed countries, the documentation of local cases are very few. As such, the present book taken the initiative to provide a selection of high-quality cases on Malaysia based companies and MNCs operating in Malaysia about their marketing and management related decision making issues. This book is unique in many ways. These cases not having been published before, provide a pool of fresh cases for teaching purpose. All eleven cases demonstrate different company issues and different managerial problems which certainly will enrich its readers' understanding about the phenomena. At the end of each case, suggested case assignment questions are provided so that the facilitator will have some preliminary understanding about the questions that can be discussed. Lastly, a brief synopsis of all cases is presented at the end of the book. It is hoped that, this book will provide the practical knowledge to its readers.


Contemporary Issues In Business Ethics

Author by : Mary W. Vilcox
Languange : en
Publisher by : Nova Publishers
Format Available : PDF, ePub, Mobi
Total Read : 25
Total Download : 186
File Size : 42,5 Mb
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Description : Business ethics is a form of the art of applied ethics that examines ethical rules and principles within a commercial context, the various moral or ethical problems that can arise in a business setting, and any special duties or obligations that apply to persons who are engaged in commerce. Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialisation, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have redefined their core values in the light of business ethical considerations. Catching business ethics in action, however, remains a seldom-spotted nugget for in reality it depends on the characters of the characters.


Contemporary Issues In Green And Ethical Marketing

Author by : Morven G. McEachern
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 370
File Size : 53,6 Mb
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Description : In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable marketplace. This book was originally published as a special issue of the Journal of Marketing Management.


Contemporary Issues In Social Marketing

Author by : Krzysztof Kubacki
Languange : en
Publisher by : Cambridge Scholars Publishing
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 295
File Size : 41,6 Mb
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Description : Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.


Fashion Marketing Contemporary Issues

Author by : Tony Hines
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 922
File Size : 53,6 Mb
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Description : 'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.


Contemporary Issues In Social Media Marketing

Author by : Bikramjit Rishi
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 328
File Size : 51,9 Mb
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Description : In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.


Contemporary Issues In Social Media Marketing

Author by : Bikramjit Rishi
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 187
File Size : 40,7 Mb
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Description : Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing through original chapters from a range of the world's leading specialists.


Global Sport Marketing

Author by : Michel Desbordes
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 646
File Size : 50,5 Mb
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Description : Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.


Instructor S Guide

Author by : Farzana Quoquab
Languange : en
Publisher by : Partridge Publishing Singapore
Format Available : PDF, ePub, Mobi
Total Read : 99
Total Download : 591
File Size : 42,8 Mb
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Description : This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.


Services Marketing And Management

Author by : Audrey Gilmore
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 942
File Size : 50,7 Mb
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Description : This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.


Contemporary Issues In Marketing

Author by : Abu Bakar Abdul Hamid
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 551
File Size : 45,7 Mb
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Description :


Contemporary Research In Brand Management Uum Press

Author by : Hasnizam Shaari
Languange : en
Publisher by : UUM Press
Format Available : PDF, ePub, Mobi
Total Read : 31
Total Download : 265
File Size : 50,6 Mb
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Description : This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.


Productivity In Singapore S Retail And Food Services Sectors Contemporary Issues

Author by : Toh Mun Heng
Languange : en
Publisher by : World Scientific
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 856
File Size : 47,6 Mb
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Description : The Retail and Food Services sectors play an important role in Singapore. They add to the vibrancy of the economy and contribute to the social well-being of Singaporeans. At the same time, they are often highlighted and scrutinised for their low productivity performance and high reliance on manpower. There is to date a lack of local literature that addresses the issues faced by the two sectors at the enterprise and worker levels. This timely book includes major topics in services productivity in the Singapore context, with emphasis on Retail and Food Services. Topics covered include the key productivity levers of the services sectors: holistic productivity measurement framework, effective entrepreneurship, manpower management, promotion by social media, marketing, costing process and accounting sophistication. These areas are explored through literature reviews and in-depth interviews with companies and consumers. The chapters also include recommendations for policy makers and industry stakeholders. Written in a simple and accessible manner, this book will serve as an insightful guide to researchers, policy-makers, industry practitioners and enterprises and those who are keen to learn from the Singapore experience.


Library And Information Science In Developing Countries Contemporary Issues

Author by : Tella, A.
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 65
Total Download : 132
File Size : 50,7 Mb
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Description : The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.


Contemporary Issues In Branding

Author by : Pantea Foroudi
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 757
File Size : 55,5 Mb
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Description : This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.


Emerging Web 3 0 Semantic Web Applications In Higher Education

Author by : Charles Wankel
Languange : en
Publisher by : IAP
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 351
File Size : 47,9 Mb
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Description : The Web is evolving from a place where a prodigious amount of text and images are stored to a place where educational and other needs are serviced. The Web is becoming increasingly automated with functions that previously required human action undertaken automatically moving learners and other users more quickly to useful support. More and more such services interoperate with each other through computer programs and agents. This is the territory of semantic Web services and Web 3.0. Just as shop bots and auction bots abound in handling a particular task on the Web currently, in higher education of the future such related bots and agents will interact with the heterogeneous information that is the stuff of higher education. The scale of such agent-based mediation and linked data will grow over time. Increasingly, intelligent agents and bots will undertake tasks on behalf of their faculty, administrator, and student owners. Collaborations among faculty and students around the world will be increasingly supported by semantic social networks capable of providing crucial functions. Students can be engaged in participating in the design and development of semantic Web applications in such areas as structuring and representing knowledge. The increasing availability of interactive educational tools and collaborative community-resources, such as wikis, can be the foundation for deploying semantically marked-up and social-connected educational spaces where students construct their own learning pathways in explorations of knowledge and creating new content integration. This volume will share visions and partial realizations of the impact of the semantic Web and associated Web 3.0 features on higher education. This volume will provide accounts of cutting-edge pedagogic applications of the semantic Web with its extremely extensive use of interconnecting information technologies.


Contemporary Issues In Bioethics

Author by : Peter A. Clark
Languange : en
Publisher by : BoD – Books on Demand
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 342
File Size : 54,9 Mb
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Description : The main strength of this book is the international exchange of ideas that will not only highlight many of these crucial bioethical issues but will strengthen the discipline of bioethics both nationally and globally. A critical exchange of ideas allows everyone to learn and benefit from the insights gained through others experiences. Analyzing and understanding real medical-ethical issues and cases and how they are resolved is the basis of education in bioethics for those who will have to make these decisions in the future. The more we examine, analyze, and debate these bioethical issues and cases, the more knowledge will be gained and hopefully, we will all gain more practical wisdom.


Islamic Business

Author by : Anonim
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 830
File Size : 43,5 Mb
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Description :


Contemporary Issues In Business Economics And Finance

Author by : Simon Grima
Languange : en
Publisher by : Emerald Group Publishing
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 888
File Size : 54,9 Mb
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Description : Contemporary Studies in Economic and Financial Analysis (CSEF 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business Economics and Finance. Authors contributed from the International Applied Social Science Congress, held in Turkey.