Description : Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergiehausern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]"
Description : This book covers the use of life-cycle assessment, risk assessment, and a combined framework of the two in the estimation of environmental damage, providing explanations of methods and descriptions in the environmental analysis of industrial processes. The book opens by examining environmental strategies, then places life-cycle and risk assessment
Description : Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Description : Achieving environmentally sustainable transport (EST) will require widespread acceptance of the need for EST, and a mix of measures designed to overcome the barriers to EST. This proceedings examines the measures needed.
Description : Ethical decisions do not take place in a vacuum, and many people, faced with their own interests and standards, need reliable guidelines to address the moral implications of business decisions. With a unique, highly practical approach to teaching business ethics, this text focuses on the relationships among various stakeholders, including individuals, groups, corporations, and even nations. The new fifth edition includes the latest research, current cases, and practical examples to help students examine the role of ethics in today's business world, from the boardroom to the classroom. Updates also include the addition of new, real-world ethical dilemmas presenting actual encounters by managers and students; an easy, step-by-step guide to implement a stakeholder analysis; tips to help students apply ethical principles in their personal and professional lives; and comprehensive coverage of employee workplace issues and highly relevant topics such as risk management, preferential hiring, corporate legitimacy, and moral accountability. The text also explores today's increasingly interconnected global business environment with coverage of multinational corporations and important issues such as the digital divide, bribery, corruption, human rights, and the environment. This text gives students the practical tools they need to handle complex moral dilemmas in the workplace and the world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Description : This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Description : Marketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.
Description : The Mediteranean fruit fly (medfly) is one of the main factors restricting the development of the fruit industry on the island of Madeira. This study, funded by the Joint FAO/IAEA Programme of Nuclear Techniques in Food and Agriculture, examines the economic and environmental benefits of efforts to control the medfly using an integrated approach based on the sterile insect technique (SIT).