Cost Benefit Analysis In Environmental Friendly Marketing

Author by : Loukas Bellonias
Languange : en
Publisher by : GRIN Verlag
Format Available : PDF, ePub, Mobi
Total Read : 65
Total Download : 665
File Size : 52,5 Mb
pdf pdf

Description : Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergiehausern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]"


Integrated Life Cycle And Risk Assessment For Industrial Processes

Author by : Francesc Castells
Languange : en
Publisher by : CRC Press
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 519
File Size : 44,6 Mb
pdf pdf

Description : This book covers the use of life-cycle assessment, risk assessment, and a combined framework of the two in the estimation of environmental damage, providing explanations of methods and descriptions in the environmental analysis of industrial processes. The book opens by examining environmental strategies, then places life-cycle and risk assessment


Communicating Environmentally Sustainable Transport The Role Of Soft Measures

Author by : OECD
Languange : en
Publisher by : OECD Publishing
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 569
File Size : 44,9 Mb
pdf pdf

Description : Achieving environmentally sustainable transport (EST) will require widespread acceptance of the need for EST, and a mix of measures designed to overcome the barriers to EST. This proceedings examines the measures needed.


Business Ethics A Stakeholder And Issues Management Approach

Author by : Joseph Weiss
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 680
File Size : 47,6 Mb
pdf pdf

Description : Ethical decisions do not take place in a vacuum, and many people, faced with their own interests and standards, need reliable guidelines to address the moral implications of business decisions. With a unique, highly practical approach to teaching business ethics, this text focuses on the relationships among various stakeholders, including individuals, groups, corporations, and even nations. The new fifth edition includes the latest research, current cases, and practical examples to help students examine the role of ethics in today's business world, from the boardroom to the classroom. Updates also include the addition of new, real-world ethical dilemmas presenting actual encounters by managers and students; an easy, step-by-step guide to implement a stakeholder analysis; tips to help students apply ethical principles in their personal and professional lives; and comprehensive coverage of employee workplace issues and highly relevant topics such as risk management, preferential hiring, corporate legitimacy, and moral accountability. The text also explores today's increasingly interconnected global business environment with coverage of multinational corporations and important issues such as the digital divide, bribery, corruption, human rights, and the environment. This text gives students the practical tools they need to handle complex moral dilemmas in the workplace and the world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Ethics Social Responsibility And Sustainability In Marketing

Author by : Ipek Altinbasak-Farina
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 129
File Size : 50,9 Mb
pdf pdf

Description :


Developing Sustainable Value Chains For Small Scale Livestock Producers

Author by : Food and Agriculture Organization of the United Nations
Languange : en
Publisher by : Food & Agriculture Org.
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 189
File Size : 55,9 Mb
pdf pdf

Description : This publication constitutes a practical development tool, which implements the sustainable food value chain framework with a focus on small-scale livestock producers, targeting an audience of project design teams and policymakers. Small-scale livestock producers are important actors in food production, human health and management of landscapes and animal genetic resources. However, they face a number of challenges, which hamper their productivity, access to market, and competitiveness vis-à-vis their larger counterparts. By integrating the concepts of value addition and the three dimensions of sustainability, the sustainable food value chain framework not only addresses questions concerning the competitiveness, inclusion and empowerment of small-scale producers, but also incorporates the cross-cutting issues that are increasingly embedded in development projects. These guidelines take the user through the different steps of value chain development, highlighting the particularities of the smallholder livestock sector, such as multi-functionality, specific production cycles or food safety issues, through concrete examples.


Marketing For Tourism And Hospitality

Author by : Simon Hudson
Languange : en
Publisher by : Nelson
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 961
File Size : 42,8 Mb
pdf pdf

Description : Marketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.


Proceedings Of The Xvth International Symposium On Horticultural Economics And Management

Author by : International Society for Horticultural Science. Commission for Horticultural Economics and Management
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 808
File Size : 46,8 Mb
pdf pdf

Description :


Pearson Canada Supplemental Cases In Marketing

Author by : Cindy Stewart
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 38
Total Download : 380
File Size : 43,5 Mb
pdf pdf

Description :


Study Guide Management Eighth Edition Don Hellriegel Susan E Jackson John W Slocum Jr

Author by : Elizabeth A. Cameron
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 53
Total Download : 702
File Size : 47,7 Mb
pdf pdf

Description :