Delivering Happiness

Delivering Happiness
Author: Tony Hsieh
Publsiher: Hachette UK
Total Pages: 272
Release: 2010-06-07
ISBN: 044657631X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Delivering Happiness Book Excerpt:

Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own. #1 New York Timesand Wall Street Journal bestseller

Summary Delivering Happiness

Summary  Delivering Happiness
Author: BusinessNews Publishing
Publsiher: Primento
Total Pages: 15
Release: 2014-10-14
ISBN: 251101758X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Summary Delivering Happiness Book Excerpt:

The must-read summary of Tony Hsieh's book: "Delivering Happiness: A Path to Profits, Passion and Purpose". This complete summary of the ideas from Tony Hsieh's book "Delivering Happiness: A Path to Profits, Passion and Purpose" shows how everyone has the potential to become a successful entrepreneur with dedication and hard work. In his book, Hsieh explains the best practices of his own company, Zappos, and how it is important to create a customer-focused company that also provides a happy working environment for employees. This book is a must-read for any budding entrepreneur who wants to learn from the best in the business and start building their fortune. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Delivering Happiness" and find out how you can start focusing on other people's happiness to increase your own.

Summary of Tony Hsieh s Delivering Happiness by Milkyway Media

Summary of Tony Hsieh   s Delivering Happiness by Milkyway Media
Author: Milkyway Media
Publsiher: Milkyway Media
Total Pages: 18
Release: 2018-08-31
ISBN: 1928374650XXX
Category: Study Aids
Language: EN, FR, DE, ES & NL

Summary of Tony Hsieh s Delivering Happiness by Milkyway Media Book Excerpt:

Delivering Happiness (2013) by Zappos.com CEO Tony Hsieh is a business memoir that outlines the company’s customer service-focused model. In 2009, when Zappos announced that larger retailer Amazon would be acquiring the company, Hsieh recalled that his first attempted enterprise was a worm farm when he was nine years old. .. Purchase this in-depth summary to learn more.

The Passion Conversation

The Passion Conversation
Author: Robbin Phillips,Greg Cordell,Geno Church,John Moore
Publsiher: John Wiley & Sons
Total Pages: 224
Release: 2013-08-26
ISBN: 111853333X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Passion Conversation Book Excerpt:

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Social happiness

Social happiness
Author: Thin, Neil
Publsiher: Policy Press
Total Pages: 320
Release: 2012-01-18
ISBN: 1847429211
Category: Political Science
Language: EN, FR, DE, ES & NL

Social happiness Book Excerpt:

The development of happiness as an explicit theme in social research and policy worldwide has been rapid and remarkable, posing fundamental questions about our personal and collective motives and purposes. This book examines the achievements and potential of applied happiness scholarship in diverse cultures and domains. It argues that progressive policies require a substantial and explicit consideration of happiness. Part one introduces the development of happiness themes in scholarship, policy and moral discourse. Part two explores the interplay between happiness scholarship and a wide variety of domains of social experience, including relationship guidance, managing social aspirations, parenting, schooling, gender reform, work-life harmonizing, marketing and consumption and rethinking old age. This exciting new text will appeal to policy makers, social organizers and community development practitioners, especially those interested in well-being related policy innovation and social entrepreneurship. It will also be of interest to academics embedded in policy practice.

Renegades Write the Rules

Renegades Write the Rules
Author: Amy Jo Martin
Publsiher: John Wiley & Sons
Total Pages: 226
Release: 2012-10-02
ISBN: 1118340515
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Renegades Write the Rules Book Excerpt:

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Exploring Positive Psychology The Science of Happiness and Well Being

Exploring Positive Psychology  The Science of Happiness and Well Being
Author: Erik M. Gregory,Pamela B. Rutledge
Publsiher: ABC-CLIO
Total Pages: 277
Release: 2016-10-03
ISBN: 1610699408
Category: Psychology
Language: EN, FR, DE, ES & NL

Exploring Positive Psychology The Science of Happiness and Well Being Book Excerpt:

Looking for an introduction to positive psychology that offers real-life examples? This overview of the science of happiness supplies case studies from some of the world's most successful organizations and describes ways to experience the personal impact of this exciting scientific field. Grounded in academics but accessible to a wide range of readers Challenges the reader to engage in the material and examine the application of positive psychology across multiple domains Provides an extensive bibliography with references to books, journal articles, popular press articles, and websites Includes examples of how media and technology can promote happiness and well-being Provides practical and applied knowledge in the field that can be used in one's daily life

Marketing Strategy

Marketing Strategy
Author: O. C. Ferrell,Michael Hartline,Bryan W. Hochstein
Publsiher: Cengage Learning
Total Pages: 576
Release: 2021-03-03
ISBN: 0357516362
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Strategy Book Excerpt:

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Branded

Branded
Author: Bernie Brennan,Lori Schafer
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2010-09-16
ISBN: 9780470931769
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Branded Book Excerpt:

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Wellbeing A Complete Reference Guide Work and Wellbeing

Wellbeing  A Complete Reference Guide  Work and Wellbeing
Author: Peter Y. Chen,Cary Cooper
Publsiher: John Wiley & Sons
Total Pages: 530
Release: 2014-03-17
ISBN: 1118608364
Category: Psychology
Language: EN, FR, DE, ES & NL

Wellbeing A Complete Reference Guide Work and Wellbeing Book Excerpt:

Part of the six-volume reference set Wellbeing: A Complete Reference Guide, this volume is a comprehensive look at wellbeing in the workplace at organizational, managerial, and individual levels. Discusses the implications of theory and practice in the field of workplace wellbeing Incorporates not only coverage of workplace stress in relation to wellbeing, but also aspects of positive psychology Explores the role of governments in promoting work place well being Part of the six-volume set Wellbeing: A Complete Reference Guide, which brings together leading research on wellbeing from across the social sciences Topics include work-life balance; coping strategies and characters of individuals; characteristics of workplaces and organizational strategies that are conducive to wellbeing; and many more

The Five Minute Fix

The Five Minute Fix
Author: Dale Benfield
Publsiher: Peachpit Press
Total Pages: 224
Release: 2015-11-13
ISBN: 0134289730
Category: Photography
Language: EN, FR, DE, ES & NL

The Five Minute Fix Book Excerpt:

The Five-Minute Fix began as a way for photographer Dale Benfield to share his photography and business knowledge with a growing base of photographers who followed his business, Benfield Photography. These tips evolved into a huge collection of techniques, tricks, and advice for beginning through early-professional photographers, covering a variety of topics, from posing, shooting, and lighting to social media and sales—and much more! Unlike many books for “beginners,” Dale takes photographers from the beginning stages and continues nurturing them into starting a business and becoming a professional. His approach of providing a lot of bite-sized chunks of information on photography techniques, business, and marketing in one book is truly unique. For the photographer who wants both business and photography knowledge, this single book takes the place of two! Plus, with Dale’s accessible, conversational voice, you’ll not only find the book informative—but fun and engaging, too.

Corporate Stewardship

Corporate Stewardship
Author: Susan Albers Mohrman,James O'Toole,Edward E. Lawler III
Publsiher: Routledge
Total Pages: 283
Release: 2017-09-29
ISBN: 1351285386
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Corporate Stewardship Book Excerpt:

Stewardship entails a profound understanding and acceptance of the challenges that result from the organization’s interdependence with the societal and ecological contexts in which it operates—and of what it takes to embrace the challenges to be a force for building a viable future. This book dares to ask ‘why’ business leaders should embrace stewardship in the current market where profit reigns supreme. A shift in approach represents fundamental change for the corporate world, and even the most advanced corporations consider themselves to be in the starting block of this transition. The book sets out the practical ways in which corporate stewardship can be achieved through embedding new approaches across the different functions of a business. This book, written by the leading thinkers in sustainability research, provides practical guidance on how companies can resolve the paradoxical challenges they face. How can they be at the same time profitable and responsible, effective and ethical, sustainable and adaptable? It explores what businesses are doing, what they can and should do to effectively respond to external challenges, and focuses on how leaders can create cultures, strategies, and designs far beyond “business as usual”.Stewards must not only make proper current use of that which they hold in trust, they also must leave it in better condition for use by future generations. Corporate Stewardship challenges managers, executives, and directors of global corporations to think and act as stewards of both their organizations and the physical and social environments in which they operate.

Smart Trust

Smart Trust
Author: Stephen M.R. Covey,Greg Link
Publsiher: Simon and Schuster
Total Pages: 320
Release: 2012-01-10
ISBN: 1451651473
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Smart Trust Book Excerpt:

After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M.R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy. Find out why trusted people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. This sea-changing book will forever shift your perspective as it reveals and validates, once and for all, the transformational power of trust. Reading Smart Trust will increase your probability of thriving in this increasingly unpredictable marketplace. The more unpredictable it becomes, the more your (and your organization’s) sound judgment and ability to trust in this low-trust world will give you a tremendous competitive advantage—and the capacity to navigate the uncertainty low trust creates.

Innovating Analytics

Innovating Analytics
Author: Larry Freed
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2013-09-23
ISBN: 1118779487
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovating Analytics Book Excerpt:

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage. Innovating Analytics introduces an index that measures a customer’s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decade—is no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years. Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.

Experience My Brand

Experience My Brand
Author: Joe Tawfik
Publsiher: Greenleaf Book Group
Total Pages: 368
Release: 2017-03-28
ISBN: 1632991284
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Experience My Brand Book Excerpt:

Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.” You will learn through detailed analysis and real-world illustrations how to: • Analyze, Design, and Measure Customer Experience • Implement Superior Customer Experience Initiatives • Consider how Customer Experience Will Change and Transform the Future ​With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.

Shift

Shift
Author: Glenn Geffcken
Publsiher: iUniverse
Total Pages: 202
Release: 2014-03-11
ISBN: 1491726628
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Shift Book Excerpt:

Many of our greatest business thought leaders proclaim that the most powerful way to transform a business is to transform its culture. In Shift: Indigenous Principles for Corporate Change, author Glenn Geffcken offers a culturally based process and path to help move companies from stagnation to change, from mediocrity to innovation, and from disconnection to harmony. Geffcken details a set of principles that underlie indigenous societies throughout the world—principles that have kept them in a state of grace and harmony with nature for longer than recorded history can account. Shift draws on the wisdom of indigenous cultures, their teachings, and their implications for significant transformation of core behaviors, beliefs, values, and ethics—which, taken as a whole, represent a paradigm shift of magnitude rarely seen in the business world. Through personal stories and experiences from Glenn Geffcken’s twenty-four years in the corporate world, in parallel with an eighteen-year immersion in North American indigenous culture and religion, Shift traces a path of self-discovery and organizational transformation. Geared toward businesspeople and entrepreneurs focused on culture as a force of positive change, it offers a methodology to help you break free and consider a different course.

Screw the Valley

Screw the Valley
Author: Timothy Sprinkle
Publsiher: BenBella Books, Inc.
Total Pages: 312
Release: 2015-01-13
ISBN: 1940363543
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Screw the Valley Book Excerpt:

The most exciting high-tech startups are escaping the expensive and inbred environment of Silicon Valley. Welcome to the future. Entrepreneurs know they must embrace innovation to excel—starting with where they locate their new venture. Fortunately, budding companies seeking fertile ground have more options today than ever before. Screw the Valley calls on today's entrepreneurs and aspiring business owners to forget California and explore other options across the country—cities that offer more room to breathe, easier access to funding and talented workers, fewer heads to butt, and less money down the drain. Timothy Sprinkle visits seven areas that offer a superior landscape for tech startups: Detroit New York City Las Vegas Austin Kansas City Raleigh-Durham Boulder Sprinkle gives readers a window into the startup potential in each city, detailing which industries are thriving where, and highlighting the unique appeal and character of each location. Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.

The Blue Line Imperative

The Blue Line Imperative
Author: Kevin Kaiser,S. David Young
Publsiher: John Wiley & Sons
Total Pages: 320
Release: 2013-09-03
ISBN: 1118510887
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Blue Line Imperative Book Excerpt:

A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East

Psychological Capital and Beyond

Psychological Capital and Beyond
Author: Fred Luthans,Bruce J. Avolio,Carolyn M. Youssef-Morgan
Publsiher: Oxford University Press, USA
Total Pages: 318
Release: 2015
ISBN: 0199316473
Category: Psychology
Language: EN, FR, DE, ES & NL

Psychological Capital and Beyond Book Excerpt:

Although there are as many answers to the question of how organizations can gain competitive advantage in today's global economy as there are books and experts, one lesson seems very clear: traditional answers and resources are no longer sufficient. This seminal book offers not only an answer regarding how to gain competitive advantage through people, but also a brand new, untapped human resource--psychological capital, or simply PsyCap. Generated from both the positive-psychology movement and the authors' pioneering work on positive organizational behavior, PsyCap is a rigorous concept: to be included in PsyCap, a given positive construct must be based on theory, research, and valid measurement, must be open to development, and must have measurable performance impact. The positive constructs that have been determined to best meet these PsyCap criteria--efficacy (confidence), hope, optimism, and resiliency--are covered in separate chapters in Psychological Capital and Beyond. Following an exploration of other potential positive constructs such as creativity, wisdom, well-being, flow, humor, gratitude, forgiveness, emotional intelligence, spirituality, authenticity, and courage, the authors summarize the research demonstrating the performance impact of PsyCap. They go on to provide the PsyCap Questionnaire (PCQ) as a measurement tool, and the PsyCap Intervention (PCI) as a development aid. Psychological Capital and Beyond provides theory, research, measurements, and methods of application for psychological capital, a resource that can be developed and sustained for competitive advantage. Each copy includes a complimentary PsyCap online self-assessment.

Customer Experience For Dummies

Customer Experience For Dummies
Author: Roy Barnes,Bob Kelleher
Publsiher: John Wiley & Sons
Total Pages: 360
Release: 2014-11-17
ISBN: 1118725603
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Customer Experience For Dummies Book Excerpt:

You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.