Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Author: Khosrow-Pour, D.B.A., Mehdi
Publsiher: IGI Global
Total Pages: 818
Release: 2018-11-09
ISBN: 152257767X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship Book Excerpt:

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Searching for Trust

Searching for Trust
Author: Victoria L. Lemieux
Publsiher: Cambridge University Press
Total Pages: 135
Release: 2022-04-07
ISBN: 1108892116
Category: Computers
Language: EN, FR, DE, ES & NL

Searching for Trust Book Excerpt:

Searching for Trust explores the intersection of trust, disinformation, and blockchain technology in an age of heightened institutional and epistemic mistrust. It adopts a unique archival theoretic lens to delve into how computational information processing has gradually supplanted traditional record keeping, putting at risk a centuries-old tradition of the 'moral defense of the record' and replacing it with a dominant ethos of information-processing efficiency. The author argues that focusing on information-processing efficiency over the defense of records against manipulation and corruption (the ancient task of the recordkeeper) has contributed to a diminution of the trustworthiness of information and a rise of disinformation, with attendant destabilization of the epistemic trust fabric of societies. Readers are asked to consider the potential and limitations of blockchains as the technological embodiment of the moral defense of the record and as means to restoring societal trust in an age of disinformation.

Contemporary Issues in International Political Economy

Contemporary Issues in International Political Economy
Author: Fu-Lai Tony Yu,Diana S. Kwan
Publsiher: Springer
Total Pages: 437
Release: 2019-05-22
ISBN: 9811364621
Category: Political Science
Language: EN, FR, DE, ES & NL

Contemporary Issues in International Political Economy Book Excerpt:

This book is the product of a team-teaching course entitled, “Issues in Economic Development” offered to the final-year students of Department of Economics and Finance at Hong Kong Shue Yan University. In this volume, the authors comprehensively survey world’s most controversial issues in economic and political affairs. Topics in this volume cover Christianity-Islam confrontation; ISIS and anti-terrorism; North Korea and Taiwan-Strait Crises; China’s rise as a global power; Brexit; Artificial Intelligence; Bitcoin; same sex marriage; global warming; happiness and well-being. This book can be used as a reader or textbook in courses such as “International Political Economy” and “International Development”, or as a reference for scholars and policy makers.

Cryptocurrencies in the Global Economic and Financial System Initial Coin Offerings as an Innovative Tool of Crowdfunding and Promotion

Cryptocurrencies in the Global Economic and Financial System  Initial Coin Offerings as an Innovative Tool of Crowdfunding and Promotion
Author: Wawrzyniec Michalczyk
Publsiher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Total Pages: 176
Release: 2021-01-27
ISBN: 8376958445
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Cryptocurrencies in the Global Economic and Financial System Initial Coin Offerings as an Innovative Tool of Crowdfunding and Promotion Book Excerpt:

The monograph’s subject matter centres on cryptocurrencies, an instrument which aspires to be a modern form of money, and on its place in the world economy, payments systems and financial markets. Special attention is paid to the principles of their usage in Initial Coin Offerings (ICOs), one of the most important areas of their application. The aim of the work is the identification of the economic essence of cryptocurrencies. This includes their functions in settlement systems and as financial instruments, an indication of their role in crowdfunding, as well as the characterisation of the mechanism of the ICO and its core rules. The ICO market is becoming more and more popular among investors and companies seeking to increase or raise capital. The analysis of the cases included in the book shows the importance of a well-prepared white paper, the primary document which contains all the information linked with the project.

Blockchain Fundamentals for Web 3 0

Blockchain Fundamentals for Web 3 0
Author: Mary C. Lacity,Steven C. Lupien
Publsiher: University of Arkansas Press
Total Pages: 443
Release: 2022-08-08
ISBN: 1610757904
Category: Computers
Language: EN, FR, DE, ES & NL

Blockchain Fundamentals for Web 3 0 Book Excerpt:

Our book explains the movement to establish online trust through the decentralization of value, identity, and data ownership. This movement is part of ‘Web 3.0’, the idea that individuals rather than institutions will control and benefit from online social and economic activities. Blockchain technologies are the digital infrastructure for Web 3.0. While there are many books on blockchains, crypto, and digital assets, we focus on blockchain applications for Web 3.0. Our target audience is students, professionals, and managers who want to learn about the overall Web 3.0 landscape—the investments, the size of markets, major players, and the global reach—as well as the economic and social value of applications. We present applications that use Web 3.0 technologies to unlock value in DeFi, NFTs, supply chains, media, identity, credentials, metaverses, and more. Readers will learn about the underlying technologies, the maturity of Web 3.0 today, and the future of the space from thought-leaders. This textbook is used by undergraduate and graduate Blockchain Fundamentals courses at the University of Arkansas, the University of Wyoming, and other universities around the world. Professors interested in adopting this book for instructional purposes are welcome to contact the authors for supporting instructional materials.

Permanent Distortion

Permanent Distortion
Author: Nomi Prins
Publsiher: Hachette UK
Total Pages: 321
Release: 2022-10-11
ISBN: 1541789075
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Permanent Distortion Book Excerpt:

A riveting exposé of a permanent financial dystopia, its causes, and real-world consequences It is abundantly clear that our world is divided into two very different economies. The real one, for the average worker, is based on productivity and results. It behaves according to traditional rules of money and economics. The other doesn’t. It is the product of years of loose money, poured by central banks into a system dominated by financial titans. It is powerful enough to send stock markets higher even in the face of a global pandemic and threats of nuclear war. This parting from reality has its roots in an emergency response to the financial crisis of 2008. “Quantitative Easing” injected a vast amount of cash into the economy—especially if you were a major Wall Street bank. What began as a short-term dependency became a habit, then a compulsion, and finally an addiction. Nomi Prins relentlessly exposes a world fractured by policies crafted by the largest financial institutions, led by the Federal Reserve, that have supercharged the financial system while selling out regular citizens and leading to social and political reckonings. She uncovers a newly polarized world of the mega rich versus the never rich, the winners and losers of an unprecedented distortion that can never return to “normal.”

The Politics of Bitcoin

The Politics of Bitcoin
Author: David Golumbia
Publsiher: U of Minnesota Press
Total Pages: 107
Release: 2016-09-26
ISBN: 1452953813
Category: Computers
Language: EN, FR, DE, ES & NL

The Politics of Bitcoin Book Excerpt:

Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and political thought on which this cryptocurrency is based emerges from ideas that travel the gamut, from Milton Friedman, F.A. Hayek, and Ludwig von Mises to Federal Reserve conspiracy theorists. Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

Disruptive Technologies in Media Arts and Design

Disruptive Technologies in Media  Arts and Design
Author: Alexiei Dingli,Alexander Pfeiffer,Stephen Bezzina,Alesha Serada,Mark Bugeja
Publsiher: Springer Nature
Total Pages: 222
Release: 2022
ISBN: 3030937801
Category: Art and technology
Language: EN, FR, DE, ES & NL

Disruptive Technologies in Media Arts and Design Book Excerpt:

This book presents selected proceedings from two installments of the MAD Conference in 2020--MAD Blockchain 2020 and MAD Artificial Intelligence 2020. These events focused on applications of these novel technologies in media, arts and design. A number of researchers present their own projects and practical implementations of blockchain and AI in games, art, education and sustainable living, while other authors explore theoretical and ethical questions that these technologies bring into society. First and foremost, we recommend this book to aspiring scholars and practitioners who are also building new solutions using blockchain and AI. Besides, the book extends the existing scholarship on AI and blockchain and provides proven cases and tools for education in ICT. The conference has been organized by Danube-University Krems, Drexel University Philadelphia and University of Malta with support from the MIT Education Arcade, the Texas A&M LIVE Lab and University of Vaasa.

Cryptocurrencies and Blockchain Technology Applications

Cryptocurrencies and Blockchain Technology Applications
Author: Gulshan Shrivastava,Dac-Nhuong Le,Kavita Sharma
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2020-05-11
ISBN: 1119621186
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Cryptocurrencies and Blockchain Technology Applications Book Excerpt:

As we enter the Industrial Revolution 4.0, demands for an increasing degree of trust and privacy protection continue to be voiced. The development of blockchain technology is very important because it can help frictionless and transparent financial transactions and improve the business experience, which in turn has far-reaching effects for economic, psychological, educational and organizational improvements in the way we work, teach, learn and care for ourselves and each other. Blockchain is an eccentric technology, but at the same time, the least understood and most disruptive technology of the day. This book covers the latest technologies of cryptocurrencies and blockchain technology and their applications. This book discusses the blockchain and cryptocurrencies related issues and also explains how to provide the security differently through an algorithm, framework, approaches, techniques and mechanisms. A comprehensive understanding of what blockchain is and how it works, as well as insights into how it will affect the future of your organization and industry as a whole and how to integrate blockchain technology into your business strategy. In addition, the book explores the blockchain and its with other technologies like Internet of Things, big data and artificial intelligence, etc.

Advanced Studies of Financial Technologies and Cryptocurrency Markets

Advanced Studies of Financial Technologies and Cryptocurrency Markets
Author: Lukáš Pichl,Cheoljun Eom,Enrico Scalas,Taisei Kaizoji
Publsiher: Springer Nature
Total Pages: 256
Release: 2020-07-29
ISBN: 9811544980
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advanced Studies of Financial Technologies and Cryptocurrency Markets Book Excerpt:

This book shows that research contributions from different fields—finance, economics, computer sciences, and physics—can provide useful insights into key issues in financial and cryptocurrency markets. Presenting the latest empirical and theoretical advances, it helps readers gain a better understanding of financial markets and cryptocurrencies. Bitcoin was the first cryptocurrency to use a peer-to-peer network to prevent double-spending and to control its issue without the need for a central authority, and it has attracted wide public attention since its introduction. In recent years, the academic community has also started gaining interest in cyptocurrencies, and research in the field has grown rapidly. This book presents is a collection of the latest work on cryptocurrency markets and the properties of those markets. This book will appeal to graduate students and researchers from disciplines such as finance, economics, financial engineering, computer science, physics and applied mathematics working in the field of financial markets, including cryptocurrency markets.

Influence of FinTech on Management Transformation

Influence of FinTech on Management Transformation
Author: Sghari, Amira,Mezghani, Karim
Publsiher: IGI Global
Total Pages: 273
Release: 2020-11-27
ISBN: 1799871126
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Influence of FinTech on Management Transformation Book Excerpt:

Digital financial services are starting to become increasingly popular with consumers, thereby fostering a favorable climate for digital entrepreneurship: mobile payment, Blockchain, etc. Research trying to understand and explain this phenomenon focuses on FinTech. Some scholars regard “FinTech” as financial innovations that upset the market while others view them as startups, based on financial innovations, that have changed the ecosystem. There are many open-ended questions about FinTech’s business models, how it relates to blockchain, and whether this is a collaborative relationship between traditional financial players or a competitive relationship. Noting the lack of research work on these themes, this book attempts to shed light on this area to bridge the gap between the discourse of practitioners and the literature. Influence of FinTech on Management Transformation is an innovative reference book that defines FinTech and its ecosystem as well as concepts in relation to management transformations caused by FinTech and shares new theoretical and empirical frameworks, useful experiences, and best practices to deal with new technological changes. The chapters are divided into three interrelated sections: “Insights From the Blockchain Technology”; “Managerial and Cultural Transformations in the Era of FinTech”; and “Empirical Experiences and Applications.” This book is a valuable reference tool for financial planners/advisors, managers, accountants, financial analysts, compliance experts, practitioners, researchers, academicians, and students interested in the influence of FinTech on management transformation.

Digital Trust

Digital Trust
Author: Barry Connolly
Publsiher: Bloomsbury Publishing
Total Pages: 256
Release: 2020-02-06
ISBN: 1472961358
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Trust Book Excerpt:

Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

Digital Assets and Blockchain Technology

Digital Assets and Blockchain Technology
Author: Daniel T. Stabile,Kimberly A. Prior,Andrew M. Hinkes
Publsiher: Edward Elgar Publishing
Total Pages: 392
Release: 2020-07-31
ISBN: 1789907446
Category: Law
Language: EN, FR, DE, ES & NL

Digital Assets and Blockchain Technology Book Excerpt:

This key textbook examines the financial growth and success of digital assets in the contemporary economy. As digital assets and other blockchain applications mature, and regulatory authorities work hard to keep pace, three leading attorneys in the field invite students to consider the legal frameworks pertinent to regulating this new method of exchange. In this, the first textbook of its kind, the authors explore the growth of smart contracts, the application of securities laws to token sales, the regulation of virtual currency businesses, the taxation of digital assets and the intersection of digital assets and criminal law.

The Price of Time

The Price of Time
Author: Edward Chancellor
Publsiher: Penguin UK
Total Pages: 368
Release: 2022-07-07
ISBN: 1802060162
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Price of Time Book Excerpt:

The first book of the next crisis. *Longlisted for the 2022 Financial Times Business Book of the Year Award* All economic and financial activities take place across time. Interest coordinates these activities. The story of capitalism is thus the story of interest: the price that individuals, companies and nations pay to borrow money. In The Price of Time, Edward Chancellor traces the history of interest from its origins in ancient Mesopotamia, through debates about usury in Restoration Britain and John Law ' s ill-fated Mississippi scheme, to the global credit booms of the twenty-first century. We generally assume that high interest rates are harmful, but Chancellor argues that, whenever money is too easy, financial markets become unstable. He takes the story to the present day, when interest rates have sunk lower than at any time in the five millennia since they were first recorded - including the extraordinary appearance of negative rates in Europe and Japan - and highlights how this has contributed to profound economic insecurity and financial fragility. Chancellor reveals how extremely low interest rates not only create asset price inflation but are also largely responsible for weak economic growth, rising inequality, zombie companies, elevated debt levels and the pensions crises that have afflicted the West in recent years - conditions under which economies cannot possibly thrive. At the same time, easy money in China has inflated an epic real estate bubble, accompanied by the greatest credit and investment boom in history. As the global financial system edges closer to yet another crisis, Chancellor shows that only by understanding interest can we hope to face the challenges ahead.

The SAGE Encyclopedia of the Internet

The SAGE Encyclopedia of the Internet
Author: Barney Warf
Publsiher: SAGE
Total Pages: 1121
Release: 2018-05-15
ISBN: 1473960355
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The SAGE Encyclopedia of the Internet Book Excerpt:

The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net Neutrality and cyberterrorism.

Technology and Agency in International Relations

Technology and Agency in International Relations
Author: Marijn Hoijtink,Matthias Leese
Publsiher: Routledge
Total Pages: 280
Release: 2019-04-23
ISBN: 0429871740
Category: Political Science
Language: EN, FR, DE, ES & NL

Technology and Agency in International Relations Book Excerpt:

This book responds to a gap in the literature in International Relations (IR) by integrating technology more systematically into analyses of global politics. Technology facilitates, accelerates, automates, and exercises capabilities that are greater than human abilities. And yet, within IR, the role of technology often remains under-studied. Building on insights from science and technology studies (STS), assemblage theory and new materialism, this volume asks how international politics are made possible, knowable, and durable by and through technology. The contributors provide empirically rich and pertinent accounts of a variety of technologies relevant to the discipline, including drones, algorithms, satellite imagery, border management databases, and blockchains. Problematizing various technologically mediated issues, such as secrecy, violence, and questions of how authority and evidence become constituted in international contexts, this book will be of interest to scholars in IR, in particular those who work in the subfields of (critical) security studies, International Political Economy, and Global Governance.

Build Your Own Blockchain

Build Your Own Blockchain
Author: Daniel Hellwig,Goran Karlic,Arnd Huchzermeier
Publsiher: Springer Nature
Total Pages: 187
Release: 2020-05-02
ISBN: 3030401421
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Build Your Own Blockchain Book Excerpt:

This book provides a comprehensive introduction to blockchain and distributed ledger technology. Intended as an applied guide for hands-on practitioners, the book includes detailed examples and in-depth explanations of how to build and run a blockchain from scratch. Through its conceptual background and hands-on exercises, this book allows students, teachers and crypto enthusiasts to launch their first blockchain while assuming prior knowledge of the underlying technology. How do I build a blockchain? How do I mint a cryptocurrency? How do I write a smart contract? How do I launch an initial coin offering (ICO)? These are some of questions this book answers. Starting by outlining the beginnings and development of early cryptocurrencies, it provides the conceptual foundations required to engineer secure software that interacts with both public and private ledgers. The topics covered include consensus algorithms, mining and decentralization, and many more. “This is a one-of-a-kind book on Blockchain technology. The authors achieved the perfect balance between the breadth of topics and the depth of technical discussion. But the real gem is the set of carefully curated hands-on exercises that guide the reader through the process of building a Blockchain right from Chapter 1.” Volodymyr Babich, Professor of Operations and Information Management, McDonough School of Business, Georgetown University "An excellent introduction of DLT technology for a non-technical audience. The book is replete with examples and exercises, which greatly facilitate the learning of the underlying processes of blockchain technology for all, from students to entrepreneurs.” Serguei Netessine, Dhirubhai Ambani Professor of Innovation and Entrepreneurship, The Wharton School, University of Pennsylvania "Whether you want to start from scratch or deepen your blockchain knowledge about the latest developments, this book is an essential reference. Through clear explanations and practical code examples, the authors take you on a progressive journey to discover the technology foundations and build your own blockchain. From an operations perspective, you can learn the principles behind the distributed ledger technology relevant for transitioning towards blockchain-enabled supply chains. Reading this book, you'll get inspired, be able to assess the applicability of blockchain to supply chain operations, and learn from best practices recognized in real-world examples." Ralf W. Seifert, Professor of Technology and Operations Management at EPFL and Professor of Operations Management at IMD

Disruptive Innovation in Business and Finance in the Digital World

Disruptive Innovation in Business and Finance in the Digital World
Author: J. Jay Choi,Bora Ozkan
Publsiher: Emerald Group Publishing
Total Pages: 256
Release: 2019-10-21
ISBN: 1789733812
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Disruptive Innovation in Business and Finance in the Digital World Book Excerpt:

This volume contains fourteen articles split across four parts, exploring the debate around the topics of fintech, AI, blockchain, and cryptocurrency. Featuring a cast of global contributors, this is an unmissable volume exploring the most current research on digital innovation in the financial and business worlds.

How Social Forces Impact the Economy

How Social Forces Impact the Economy
Author: Steven Pressman
Publsiher: Routledge
Total Pages: 234
Release: 2020-06-02
ISBN: 1000062899
Category: Business & Economics
Language: EN, FR, DE, ES & NL

How Social Forces Impact the Economy Book Excerpt:

Social forces are important determinants of how people behave, how economies work at the macroeconomic level, and the effectiveness of economic policies. However, this dimension is generally overlooked in mainstream economics. How Social Forces Impact the Economy demonstrates that a broader conception of social economics provides for a better understanding of how economies work as a whole. This book argues that adopting a truly social approach to economics opens the door to studying how people form preferences, and how they learn by taking cues from others about how to behave and what to consume. Each chapter contributor works to highlight the breadth of new insights and possibilities that emerge from a fuller understanding of social economics. Part I focuses on microeconomics, bringing individual behaviors and individual entrepreneurs into a more social context. Part II focuses on macroeconomic topics, such as how money and quasi-monies (like Bitcoins) are social, how money developed as a social institution, and how social forces matter for economic development. Finally, Part III looks at the consequences of considering social factors when it comes to policy: environmental policy, industrial policy, and policies promoting greater equality. This book is invaluable reading to anyone interested in the relationship between economics and sociology, how social forces affect policy effectiveness, human behavior, and the overall economy.

Blockchain Democracy

Blockchain Democracy
Author: William Magnuson
Publsiher: Cambridge University Press
Total Pages: 269
Release: 2020-02-27
ISBN: 1108482368
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Blockchain Democracy Book Excerpt:

Exploring blockchain and bitcoin, Magnuson shows how the technology rife with crime and speculation also offers innovation and hope.