Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications

Digital Marketing and Consumer Engagement  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1723
Release: 2018-01-05
ISBN: 1522551883
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book Excerpt:

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Digital Marketing and Consumer Engagement

Digital Marketing and Consumer Engagement
Author: Information Reso Management Association
Publsiher: Unknown
Total Pages: 620
Release: 2017-11-03
ISBN: 9781668429648
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Marketing and Consumer Engagement Book Excerpt:

Digital Marketing and Consumer Engagement

Digital Marketing and Consumer Engagement
Author: Information Reso Management Association
Publsiher: Unknown
Total Pages: 608
Release: 2017-11-03
ISBN: 9781668429631
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Marketing and Consumer Engagement Book Excerpt:

Digital Marketing and Consumer Engagement

Digital Marketing and Consumer Engagement
Author: Information Reso Management Association
Publsiher: Unknown
Total Pages: 616
Release: 2017-11-03
ISBN: 9781668429655
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Marketing and Consumer Engagement Book Excerpt:

Marketing and Consumer Behavior Concepts Methodologies Tools and Applications

Marketing and Consumer Behavior  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 2214
Release: 2014-12-31
ISBN: 1466673583
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing and Consumer Behavior Concepts Methodologies Tools and Applications Book Excerpt:

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Digital Arts and Entertainment Concepts Methodologies Tools and Applications

Digital Arts and Entertainment  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1661
Release: 2014-06-30
ISBN: 1466661151
Category: Art
Language: EN, FR, DE, ES & NL

Digital Arts and Entertainment Concepts Methodologies Tools and Applications Book Excerpt:

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Cross Cultural Interaction Concepts Methodologies Tools and Applications

Cross Cultural Interaction  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1808
Release: 2014-01-31
ISBN: 1466649801
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Cross Cultural Interaction Concepts Methodologies Tools and Applications Book Excerpt:

In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.

Brand Culture and Identity Concepts Methodologies Tools and Applications

Brand Culture and Identity  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1556
Release: 2018-10-05
ISBN: 1522571175
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brand Culture and Identity Concepts Methodologies Tools and Applications Book Excerpt:

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Nature Inspired Computing Concepts Methodologies Tools and Applications

Nature Inspired Computing  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1780
Release: 2016-07-26
ISBN: 1522507892
Category: Computers
Language: EN, FR, DE, ES & NL

Nature Inspired Computing Concepts Methodologies Tools and Applications Book Excerpt:

As technology continues to become more sophisticated, mimicking natural processes and phenomena also becomes more of a reality. Continued research in the field of natural computing enables an understanding of the world around us, in addition to opportunities for man-made computing to mirror the natural processes and systems that have existed for centuries. Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications takes an interdisciplinary approach to the topic of natural computing, including emerging technologies being developed for the purpose of simulating natural phenomena, applications across industries, and the future outlook of biologically and nature-inspired technologies. Emphasizing critical research in a comprehensive multi-volume set, this publication is designed for use by IT professionals, researchers, and graduate students studying intelligent computing.

Mobile Computing and Wireless Networks Concepts Methodologies Tools and Applications

Mobile Computing and Wireless Networks  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 2308
Release: 2015-09-30
ISBN: 1466687525
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Mobile Computing and Wireless Networks Concepts Methodologies Tools and Applications Book Excerpt:

We live in a wireless society, one where convenience and accessibility determine the efficacy of the latest electronic gadgets and mobile devices. Making the most of these technologies—and ensuring their security against potential attackers—requires increased diligence in mobile technology research and development. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications brings together a comprehensive range of voices and research in the area of mobile and wireless technologies, exploring the successes and failures, advantages and drawbacks, and benefits and limitations of the technology. With applications in a plethora of different research and topic areas, this multi-volume reference work benefits researchers, service providers, end-users, and information technology professionals. This four-volume reference work includes a diverse array of chapters and authors covering topics such as m-commerce, network ethics, mobile agent systems, mobile learning, communications infrastructure, and applications in fields such as business, healthcare, government, tourism, and more.

Intelligent Systems Concepts Methodologies Tools and Applications

Intelligent Systems  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 2351
Release: 2018-06-04
ISBN: 1522556443
Category: Computers
Language: EN, FR, DE, ES & NL

Intelligent Systems Concepts Methodologies Tools and Applications Book Excerpt:

Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

Advertising and Branding Concepts Methodologies Tools and Applications

Advertising and Branding  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1806
Release: 2017-01-06
ISBN: 1522517944
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising and Branding Concepts Methodologies Tools and Applications Book Excerpt:

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Geospatial Research Concepts Methodologies Tools and Applications

Geospatial Research  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1997
Release: 2016-04-11
ISBN: 1466698462
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Geospatial Research Concepts Methodologies Tools and Applications Book Excerpt:

Having the ability to measure and explore the geographic space that surrounds us provides endless opportunities for us to utilize and interact with the world. As a broad field of study, geospatial research has applications in a variety of fields including military science, environmental science, civil engineering, and space exploration. Geospatial Research: Concepts, Methodologies, Tools, and Applications is a multi-volume publication highlighting critical topics related to geospatial analysis, geographic information systems, and geospatial technologies. Exploring multidisciplinary applications of geographic information systems and technologies in addition to the latest trends and developments in the field, this publication is ideal for academic and government library inclusion, as well as for reference by data scientists, engineers, government agencies, researchers, and graduate-level students in GIS programs.

Decision Management Concepts Methodologies Tools and Applications

Decision Management  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 2314
Release: 2017-01-30
ISBN: 152251838X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Decision Management Concepts Methodologies Tools and Applications Book Excerpt:

The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.

Cyber Behavior Concepts Methodologies Tools and Applications

Cyber Behavior  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 2300
Release: 2014-04-30
ISBN: 1466659432
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Cyber Behavior Concepts Methodologies Tools and Applications Book Excerpt:

Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work will be of particular interest to students and academicians, as well as software developers, computer scientists, and specialists in the field of Information Technologies.

Handbook of Research on Mixed Methods Research in Information Science

Handbook of Research on Mixed Methods Research in Information Science
Author: Ngulube, Patrick
Publsiher: IGI Global
Total Pages: 737
Release: 2021-11-26
ISBN: 1799888460
Category: Reference
Language: EN, FR, DE, ES & NL

Handbook of Research on Mixed Methods Research in Information Science Book Excerpt:

Mixed methods research is becoming prevalent in many fields, yet little has been done to elevate mixed methods research in information science. A comprehensive picture of information science and its problems is needed to further understand and address the issues associated with it as well as how mixed methods research can be adapted and used. The Handbook of Research on Mixed Methods Research in Information Science discusses the quality of mixed methods studies and methodological transparency, sampling in mixed methods research, and the application of theory in mixed methods research throughout various contexts. Covering topics such as the issues and potential directions for further research in mixed methods, this comprehensive major reference work is ideal for researchers, policymakers, academicians, librarians, practitioners, instructors, and students.

Leveraging Computer Mediated Marketing Environments

Leveraging Computer Mediated Marketing Environments
Author: Bowen, Gordon,Ozuem, Wilson
Publsiher: IGI Global
Total Pages: 473
Release: 2019-01-25
ISBN: 1522573453
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Leveraging Computer Mediated Marketing Environments Book Excerpt:

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

Mobile Commerce Concepts Methodologies Tools and Applications

Mobile Commerce  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1555
Release: 2017-06-19
ISBN: 1522526005
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Mobile Commerce Concepts Methodologies Tools and Applications Book Excerpt:

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Social Entrepreneurship Concepts Methodologies Tools and Applications

Social Entrepreneurship  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1764
Release: 2019-04-01
ISBN: 1522581839
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Entrepreneurship Concepts Methodologies Tools and Applications Book Excerpt:

Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands

Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands
Author: Wilson Ozuem,Elena Patten,Yllka Azemi
Publsiher: Universal-Publishers
Total Pages: 386
Release: 2019-11-15
ISBN: 1627347402
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands Book Excerpt:

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.