Buyology

Author by : Martin Lindström
Languange : en
Publisher by : Broadway Business
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 277
File Size : 54,9 Mb
pdf pdf

Description : Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while answering questions about product placement, subliminal advertising, and more. 100,000 first printing.


Buyology

Author by : Martin Lindstrom
Languange : en
Publisher by : Currency
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 806
File Size : 47,8 Mb
pdf pdf

Description : How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.


Buyology By Martin Lindstrom Summary

Author by : QuickRead
Languange : en
Publisher by : QuickRead.com
Format Available : PDF, ePub, Mobi
Total Read : 44
Total Download : 834
File Size : 46,7 Mb
pdf pdf

Description : Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever.


Marketing Research

Author by : William G. Zikmund
Languange : en
Publisher by : Cengage AU
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 518
File Size : 52,6 Mb
pdf pdf

Description :


People

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 686
File Size : 50,9 Mb
pdf pdf

Description :


Pc Magazine

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 918
File Size : 52,8 Mb
pdf pdf

Description :


What To Say And When To Shut Up

Author by : Rakesh Godhwani
Languange : en
Publisher by : Random House India
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 406
File Size : 48,7 Mb
pdf pdf

Description : What to Say and When to Shut Up is a useful and interactive book on persuasive communication for corporates, students, entrepreneurs, and anybody who is looking to make a lasting impression on their audience. Through a practical AEIOU Xtra E framework and examples from inspiring leaders like Mahatma Gandhi, Malala Yousafzai, Steve Jobs, Martin Luther King, J.K. Rowling, among others, this book will help you become a persuasive communicator. Rakesh Godhwani’s invaluable advice includes ways to: • Motivate audiences to action • Nail the interview for your dream job • Make impressive business presentations • Pitch to investors to raise money • Sell a product to a client • Negotiate a win-win • Network professionally and socially • Resolve conflicts


Adobe Magazine

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 633
File Size : 55,8 Mb
pdf pdf

Description :


Against The Grain

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 350
File Size : 55,9 Mb
pdf pdf

Description :


Standard Poor S Stock Reports

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 246
File Size : 44,6 Mb
pdf pdf

Description :