Description : This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Description : This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication that spreads information about a product service or idea and is aimed at a large number of people at a time. In order to reach to the masses advertising agencies purchase space time in one or more media purchase television radio newspapers and magazines. The main aim of advertising is to increase the consumer base of an organization by providing information about various products and services. Last few decades advertising industries have come a long way, from simply informing the prospects of the availability of product and services to a skillful development of strategy in marketing to make brands and extension of people's attitude and personality. Today with the concept of globalization consumers are highly exposed to an array of global brands. The mass media, especially with the internet, has created media market which is invincible. In order to understand that market marketers have to develop such marketing strategies which will be going to grab the attention of the consumers easily and effectively. The entry of global brands in India led to an explosion in the advertising business with a proliferation of advertising campaigns for new products and services in the market as also arrange of sales promotion activities. Global branduch as Coca-Cola Pepsi Pizza Hut created campaigns that can be termed as purely local in inspiration while retaining the international themes. The changing scenario, an addition of globalization, entry of new media and expansion of media market give rise to customer expectations, does advertising has emerged as an important field of study in various journalism & management programs offered by various universities.
Description : The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Description : Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&
Author by : Otis W. Baskin
Languange : en
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 409
File Size : 40,6 Mb
Description : Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.
Description : Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
Description : Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Description : This comprehensive book, written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media. KEY FEATURES Provides teaching aids for easy understanding of the subject such as points to remember and review questions Gives Seven Case Studies that reflect employee relations, media relations, customer relations, and crisis management. These would greatly help students know the practical aspects of public relations. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.
Description : Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.
Description : This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.