The Business And Management Of Ocean Cruises

Author by : Michael Vogel
Languange : en
Publisher by : CABI
Format Available : PDF, ePub, Mobi
Total Read : 68
Total Download : 479
File Size : 47,9 Mb
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Description : After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.


The Business And Management Of Ocean Cruises

Author by : Michael Vogel, Alexis Papathanassis and Ben Wolber
Languange : en
Publisher by : CABI
Format Available : PDF, ePub, Mobi
Total Read : 48
Total Download : 416
File Size : 47,9 Mb
GET BOOK

Description : This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.