Essentials Of Services Marketing

Author by : Jochen Wirtz
Languange : en
Publisher by : FT Press
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 148
File Size : 44,5 Mb
pdf pdf

Description : Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.


Essentials Of Services Marketing Global Edition

Author by : Jochen Wirtz
Languange : en
Publisher by : Pearson Higher Ed
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 531
File Size : 40,6 Mb
pdf pdf

Description : Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.


Essentials Of Services Marketing

Author by : K. Douglas Hoffman
Languange : en
Publisher by : South-Western Pub
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 695
File Size : 44,9 Mb
pdf pdf

Description : The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.


Exam Prep For Essentials Of Services Marketing

Author by : David Mason
Languange : en
Publisher by : Rico Publications
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 822
File Size : 51,5 Mb
pdf pdf

Description : 5,600 Exam Prep questions and answers. Ebooks, Textbooks, Courses, Books Simplified as questions and answers by Rico Publications. Very effective study tools especially when you only have a limited amount of time. They work with your textbook or without a textbook and can help you to review and learn essential terms, people, places, events, and key concepts.


Essentials Of Services Marketing

Author by : Hoffman And Bateson
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 785
File Size : 50,5 Mb
pdf pdf

Description :


Services Marketing 2e

Author by : Rajendra Nargundkar
Languange : en
Publisher by : Tata McGraw-Hill Education
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 596
File Size : 53,7 Mb
pdf pdf

Description :


Services Marketing Interactive Approach

Author by : Raymond P. Fisk
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 536
File Size : 51,5 Mb
pdf pdf

Description : Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Interactive Services Marketing

Author by : Raymond Fisk
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 43
Total Download : 576
File Size : 40,8 Mb
pdf pdf

Description : Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Services Marketing Concepts Strategies Cases

Author by : K. Douglas Hoffman
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 683
File Size : 49,9 Mb
pdf pdf

Description : Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Essentials Of Marketing High Technology

Author by : William L. Shanklin
Languange : en
Publisher by : Lexington Books
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 608
File Size : 49,7 Mb
pdf pdf

Description : To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.