Description : This book reveals the impact of wartime and austerity on British fashion and tells the story of how a spirit of patriotism and make-do-and-mend unleashed a wave of new creativity among women who were starved of high fashion by shortages and rationing. Many home dressmakers copied the high-end looks, and women involved in war work created a whole new aesthetic of less formal street wear. Fashion in the 1940s also shows how the Second World War shifted the centre of the international couture scene away from Paris, allowing British designers to influence Home Front style. Afterwards Paris fashion was re-born with Dior's extravagant New Look, while casual American trends were widely adopted by young British women and men.
Description : One of the most beloved eras in women's fashions, the 1940s signature look of soft fabrics, cinched waists and strong shoulders truly has timeless appeal and this edition explains the impact of war on fashion and how the spirit of utility and practicality unleashed a wave of creativity for women in a time of hardship, rationing of clothing materials and the absence of fashion designers from the trendsetting runways of the world. Necessity became the mother of invention and trends emerged from the decade, many of which became timeless classics for today, such as short-sleeved rayon dresses or shirts paired with versatile, slim, pencil skirts; boxy, wide-shoulder blazers which were inspired by the utilitarian design of menswear and influenced by the lack of availability of many decorative details and adornments. This book illustrates all the trends within the social history context of the time, the war, and the changing role of women throughout the decade. It also shows how World War II shifted the center of the international fashion from Paris to New York which brought in a new more casual American style for women and men and it explores the exciting re-birth of Paris fashion with a revitalized New Look and glamour from Dior as the decade came to a close.
Description : Wartime fashion is perhaps more popular now than it ever was in the 1940s, with thousands regularly recreating the look. This is the perfect introduction to ’40s fashion for anyone interested in the decade of make do and mend.
Description : 1930s Fashion documents the season-by-season fashions of this remarkable decade with an impressive selection of original photographs, sketches and prints. An essential guide to Thirties fashion, this is a must-have handbook for fashion students as well as anyone interested in fashion or cultural history. Featuring elegant silk tea-dresses, tailored suits and draped furs, 1930s Fashion reveals the incredible elegance of this era s fashions. Meanwhile, an authoritative introductory essay assesses the major themes within fashion during this period and presents its most notable designers. Giving a unique insight into the glamorous and opulent fashions of this fabulous bygone era, this book is not only a rich source of inspiration but also a significant and long-awaited reappraisal of Thirties fashion. Contents: Introduction by Emmanuelle Dirix; Catalogue section: Daywear; Outerwear; Eveningwear; Accessories; Other; End matter: Index; Biographies of designers.
Description : The 1940s were an iconic period of women's dress history, with the familiar square shoulders, crepe tea dresses and seamed stockings paired with red lips, victory curls and head scarves. This book explains the period's sewing techniques and makes a range of 1940s outfits to recreate the look of those vintage years. With detailed step-by-step instruction and over 300 photographs, it captures the style of the time and explains the impact of wartime austerity on the cut and construction of women's dress. Contents include: historical context and details of government regulations of the time; instructions and patterns for recreating a range of women's clothes, including blouses, skirts, slacks, shirt frocks, evening dress and tea dresses; key techniques such as transfering pattern markings, making darts, fastenings and finishing touches; examples of how to complete the look with hairstyles, make-up, shoes and accessories. This new book will help you recreate the clothes and the vintage style of the 1940s 'make do' years, and will be of particular interest to costume designers, fashion designers and students, dress historians, historic revival and reenactment participants and home dressmakers with a general interest in vintage dress. Superbly illustrated with 331 photographs and patterns.
Description : A comprehensive tribute to the fashions and styles of the 1940s offers insight into the ways in which the occupation of Paris and its related shortages influenced design, in a volume that showcases pieces that reflect period ideals, patriotism, and practicality.
Description : The 1940s were exciting times for women, heralding new looks and, crucially, new hair styles. Vintage Hair Styles of the 1940s provides a complete guide to those hair styles. It takes a step-by-step approach to demonstrate how to achieve the styles for yourself or for your clients at home, in a salon or in the studio. More than thirty of the most common styles of the decade are illustrated with over 1,000 colour photographs and diagrams. It also charts the history of 1940s hair fashion and provides guidance on how best to achieve vintage looks for those wishing to re-enact, model or wear the classic styles of the era. Includes thirty step-by-step hair tutorials, and covers heat setting and wet setting with twenty pin-curl patterns. With further information on modern and traditional methods, troubleshooting, tips and tricks and a hair accessories guide this is the complete guide to recreating authentic hair styles of the 1940s. For vintage enthusiasts, students of hair and fashion, theatre designers and those looking to re-create the styles of the era. Superbly illustrated with over 1000 colour phtoographs and diagrams.
Description : Discusses American popular culture of the 1940s, addressing such topics as politics, the middle class, the development of youth culture, advertising, architecture, fashion, food, leisure pursuits, literature, travel, and the arts.
Description : In the 1940s, World War II affected just about every aspect of life, including the fashion. While the men were off fighting, women had to take over their factory jobs. Liberty cuts and victory rolls kept hair from being caught in machines. Most resources went to the war effort, so both women and men wore basic and practical clothing. But the end of the war in 1945 brought color and fun back into everyday life! Read about the fashions, fads, pop culture icons, and world events of the 1940s.
Description : From World War II era -- 9 dolls, 37 costumes: elegant dresses and straight-line suits, military uniforms, 3-piece business suit, "Rosie the Riveter" outfit, teen's "zoot suit," much more.