Fashion Media Promotion

Author by : Jayne Sheridan
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 815
File Size : 44,6 Mb
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Description : In Fashion, Media, Promotion: the new black magicFashion is linked to its communication networks - involving thereader in the process of selling Fashion in the global marketplace.Fashion's ingenuity in adapting to new means of promotion fordigital and print media, websites, advertising, cinema, music andtelevision, is celebrated. Hollywood's role in shaping Fashion's influence is assessedthrough Audrey Hepburn's persuasive iconography and the impact ofthe most watched movie of the 20th century: Gone with theWind. Exceptional designers Coco Chanel, Christian Dior, ReiKawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood areconsidered, together with extraordinary innovators Paul Smith,Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System andMythologies are viewed as cultural and promotional texts,with revealing insights into the technologies which bring Fashionto mass audiences. Marketing and branding successes are reviewed and Fashion'scontinuing narrative is illustrated with luminous colourimages.


Fashion Media

Author by : Djurdja Bartlett
Languange : en
Publisher by : A&C Black
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 942
File Size : 42,9 Mb
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Description : The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.


Ecsm2016 Proceedings Of The 3rd European Conference On Social Media

Author by : Christine Bernadas
Languange : en
Publisher by : Academic Conferences and publishing limited
Format Available : PDF, ePub, Mobi
Total Read : 70
Total Download : 402
File Size : 40,9 Mb
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British Fashion Design

Author by : Angela McRobbie
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 392
File Size : 49,7 Mb
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Description : British Fashion Design explores the tensions between fashion as art form, and the demands of a ruthlessly commercial industry. Based on interviews and research conducted over a number of years, Angela McRobbie charts the flow of art school fashion graduates into the industry; their attempts to reconcile training with practice, and their precarious position between the twin supports of the education system and the commercial sector. Stressing the social context of cultural production, McRobbie focuses on British fashion and its graduate designers as products of youth street culture, and analyses how designers from diverse backgrounds have created a labour market for themselves, remodelling `enterprise culture` to suit their own careers.


Lifestyle Journalism

Author by : Folker Hanusch
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 764
File Size : 55,6 Mb
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Description : Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies covering four continents, including countries such as Australia, China, Norway, Denmark, Singapore, the UK and the USA. While keeping the broader lifestyle field in mind, the chapters focus on a variety of sub-fields such as travel, music, food, health, fashion and personal technology journalism. This volume provides a fascinating account of the different facets of lifestyle journalism, and charts the way forward for a more sustained analysis of the field. This book was originally published as a special issue of Journalism Practice.


When Clothes Become Fashion

Author by : Ingrid Loschek
Languange : en
Publisher by : Berg
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 132
File Size : 53,9 Mb
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Description : When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.


Fashion Cultures Revisited

Author by : Stella Bruzzi
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 264
File Size : 47,9 Mb
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Description : Following on from the ground-breaking collection Fashion Cultures, this second anthology, Fashion Cultures Revisited, contains 26 newly commissioned chapters exploring fashion culture from the start of the new millennium to the present day. The book is divided into six parts, each discussing different aspects of fashion culture: Shopping, spaces and globalisation Changing imagery, changing media Altered landscapes, new modes of production Icons and their legacies Contestation, compliance, feminisms Making masculinities Fashion Cultures Revisited explores every facet of contemporary fashion culture and the associated spheres of photography, magazines and television, and shopping .Consequently it is an ideal companion to those interested in fashion studies, cultural studies, art, film, fashion history, sociology and gender studies.


Styling South Asian Youth Cultures

Author by : Lipi Begum
Languange : en
Publisher by : Bloomsbury Visual Arts
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 574
File Size : 42,9 Mb
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Description : For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.


Fashion And The Consumer Revolution In Contemporary Russia

Author by : Olga Gurova
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 62
Total Download : 429
File Size : 55,7 Mb
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Description : This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.


African Fashion Global Style

Author by : Victoria L. Rovine
Languange : en
Publisher by : Indiana University Press
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 136
File Size : 46,7 Mb
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Description : African Fashion, Global Style provides a lively look at fashion, international networks of style, material culture, and the world of African aesthetic expression. Victoria L. Rovine introduces fashion designers whose work reflects African histories and cultures both conceptually and stylistically, and demonstrates that dress styles associated with indigenous cultures may have all the hallmarks of high fashion. Taking readers into the complexities of influence and inspiration manifested through fashion, this book highlights the visually appealing, widely accessible, and highly adaptable styles of African dress that flourish on the global fashion market.