Description : John Dalton’s molecular structures. Scatter plots and geometric diagrams. Watson and Crick’s double helix. The way in which scientists understand the world—and the key concepts that explain it—is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger’s philosophy of science to Peirce’s semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.
Description : How do you know---with certainty---that your business is as profitable as it could be? Don’t put this book down until you’ve earned all the profits you need to fund every worthy project on your business bucket list. This straightforward Roadmap shows you how to profit safely, sustainably, and with integrity, in ways that have nothing to do with traditional accounting tactics... in less time than you’re currently spending on email. "Profit in Plain Sight" shows you exactly what you need to do to: 1. Get Buy-in: Activate the three uncommon Drivers that shatter your speed limits, get your people on board, and change behaviors almost overnight 2. Generate Loyalty: Implement the single most effective way to keep the customers who keep you in business from cozying up to your competition 3. Maximize Top Line Growth: Achieve ‘the nirvana’ of Top Line growth by selling more products and services, to more customers, at higher prices 4. Optimize Bottom Line Profits: Plug your hidden profit leaks and stop your vampire customers (they’re NOT who you think they are!) from sucking the lifeblood from your business 5. Differentiate for Competitive Advantage: Attract customers in droves with the overlooked but common-sense strategy that simultaneously drives unnecessary costs right out of your system. 6. Innovate and Win: Leave your competitors wondering what happened with the 21 paths to low cost, low risk, stealth innovation that they can’t just copy 7. Implement for Results: Simply follow the Action Plans to make it happen Eight out of ten leaders report that they don’t have enough profit to fund the growth they want. Don’t be amongst them. Simply accelerate your results
Description : Contains 63 ready-to-copy homework assignments that can be used to counsel bereaved clients Exercises help clients develop new coping skills and address grief-related problems and issues Assignments are available online for quick customization Help bereaved clients deal with and work through a difficult time in their lives Grief Counseling Homework Planner, provides you with an array of ready-to-use, between-session assignments designed to help clients better understand their grief and the grieving process. 63 ready-to-copy exercises covering the most common issues encountered in grief therapy A quick-reference format—the interactive assignments are organized around the most typical stages of the grieving process Expert guidance on how and when to make the most efficient use of the exercises Homework that enables clients to work through the issues surrounding their loss through reflective thought, personal management, problem resolution, and self-healing All exercises are available online for you to download and customize to suit you and your clients' unique styles and needs
Description : Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: Understand the interaction between global business and culture Discuss comparative values and cultural differences Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing Identify strategies for coping with culture shock
Description : Who but Rick Steves can tell travelers how to stroll the same streets walked by Michelangelo, explore world-reknown art museums, or sample Tuscan cuisine? With Rick Steves’ Florence and Tuscany 2008, travelers can experience Steves' favorite destinations in Florence, including the Duomo, the Uffizi, the Bargello, and the Ponte Vecchio — economically and hassle-free. Completely revised and updated, this guide includes opinionated coverage of both famous and lesser-known sights, friendly places to eat and sleep, suggested day plans, walking tours and trip itineraries, and clear instructions for smooth travel anywhere by car, train, or foot. America’s number one authority on travel to Europe, Steves' time-tested recommendations for safe and enjoyable travel in Europe have been used by millions of Americans in search of their own unique European travel experience.
Description : Insight Guide Ecuador & Galpagos is a comprehensive full-colour guide to the culture, history and wildlife of this diverse and fascinating country. The book is illustrated throughout with hundreds of beautiful, specially commissioned colour photographs. Our inspirational Best of Ecuador section illustrates the country's top attractions, from Inca monuments and colonial buildings to the best places for wildlife-spotting and adventure sports. With a longer and more in-depth history and culture section than its competitors, this travel guide provides an essential introduction to Ecuador's ancient civilizations, colonial history and contemporary politics and environmental issues. The informative text, written by regional experts, is a pleasure to read and accompanied by stunning photography. The lavish Photo Features offer a unique insight into the traditional textiles, colonial architecture, Galpagos birdlife and vintage railways. All major sights are cross-referenced with the maps, and the travel tips section provides a wealth of practical information on how to plan your trip. Insight Guide Ecuador now includes the Walking Eye app, free to download to smartphones and tablets on purchase of the book. The Ecuador app includes our independent selection of the best hotels and restaurants, plus activity, event and shopping listings. About Insight Guides: Insight Guides has over 40 years' experience of publishing high-quality, visual travel guides. We produce around 400 full-color print guide books and maps as well as picture-packed eBooks to meet different travelers' needs. Insight Guides' unique combination of beautiful travel photography and focus on history and culture together create a unique visual reference and planning tool to inspire your next adventure. 'Insight Guides has spawned many imitators but is still the best of its type.' - Wanderlust Magazine
Description : Discover Sweden, a wonderful place surrounded by tall mountains, rich folklore and cool design. Be inspired by this new edition of Insight Guide Sweden, a comprehensive full-colour guide to this breathtaking country whose cuisine has taken the world by storm. Be inspired by our Best of Sweden section highlighting unmissable sights and experiences and lavish Photo Features on topics such as saunas, folklore and foraging. A detailed Places section, with stunning travel photography and full-colour maps, shows you where to go and what to do. A comprehensive Travel Tips section gives you all the travel advice you need to plan your trip. Insight Guide Sweden now includes the Walking Eye app, free to download to smartphones and tablets on purchase of the book. The Sweden app includes our independent selection of the best hotels and restaurants, plus activity, event and shopping listings. About Insight Guides Insight Guides has over 40 years' experience of publishing high-quality, visual travel guides. We produce around 400 full-color print guide books and maps as well as picture-packed eBooks to meet different travelers' needs. Insight Guides' unique combination of beautiful travel photography and focus on history and culture together create a unique visual reference and planning tool to inspire your next adventure. 'Insight Guides has spawned many imitators but is still the best of its type.' - Wanderlust Magazine
Description : A personal handbook of European travel describes some of the best sights and activities in Europe, offering day plans, trip itineraries, transportation tips, and advice on restaurants and lodgings.
Description : INSIGHT GUIDES CITY GUIDE BEIJING Let us guide you on every step of your travels... Explore the most exciting cities in the world with these inspirational travel guides, now with free eBook. From deciding when to go, to choosing what to see when you arrive, this guide to Beijing is all you need to plan your trip and experience the best this city has to offer, with insider information on must-see, top attractions like The Forbidden City, Beihei Park and the Great Wall, and cultural gems like Wangfujing Night Market, 798 Art District and the Back Lakes area. FEATURES OF THIS TRAVEL GUIDE TO BEIJING: - Inspirational colour photography: discover the best destinations, sights and excursions, and be inspired by stunning imagery - Historical and cultural insights: immerse yourself in Beijing's rich history and culture, and learn all about Beijingers, Buddhism and historic dates - Practical full-colour maps: with every major sight and listing highlighted, the full-colour maps make on-the-ground navigation easy - Editor's Choice: uncover the best of Beijing with our pick of the city's top destinations - Key tips and essential information: packed full of important travel information, from transport and tipping to etiquette and hours of operation - The ultimate travel tool: download the free app and eBook to access this and bonus content from your phone or tablet - Covers: Tiananmen Square, the Forbidden City, Southern Beijing, the Lake District and the North, Eastern Beijing, Western Beijing, the Summer Palaces, Western Fringes, the Great Wall. Looking for a comprehensive guide to China? Check out Insight Guides China for a detailed and entertaining look at all the country has to offer. About Insight Guides: Insight Guides is a pioneer of full-colour guide books, with almost 50 years' experience of publishing high-quality, visual travel guides with user-friendly, modern design. We produce around 400 full-colour print guide books and maps, as well as phrase books, picture-packed eBooks and apps to meet different travellers' needs. Insight Guides' unique combination of beautiful travel photography and focus on history and culture create a unique visual reference and planning tool to inspire your next adventure.