Description : How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Description : You'll learn how to identify your best Facebook profit opportunities!craft Facebook programs that reflect your unique offerings, brands, and customers!use Facebook to supercharge your existing marketing programs!attract super-affordable targeted clicks and fans with Facebook ads!repel negative "brand-bashers."!increase visibility!deepen your customer interactions!translate "community" into cash! Your customers aren't just "on" Facebook: Nowadays, that's where they're most engaged. That's where you need to reach them. Marketing on Facebook is no longer optional--but the field is cluttered with hype, foolishness, and "fake" solutions that don't deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he's used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work.
Description : This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Description : The bestselling Sybex guide to marketing on Facebook, now fullyupdated As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaign Takes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activities Covers using features such as events, applications, andpay-per-click advertising Includes case studies and directions for updating, monitoring,and maintaining your campaign This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.
Description : It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
Description : CompTIA Authorized, fully updated Study Guide for the leading IT certification: CompTIA A+ CompTIA A+ is the de facto certification for IT technicians. Some vendors even require employees to achieve certification as part of their job training. This book prepares you for both required exams: 220-801 and 220-802. Totally updated to cover the 2012 exams, this popular prep guide covers all the exam objectives. Readers will also have access to additional study tools, including the Sybex Test Engine with bonus practice exams, electronic flashcards, and a glossary of important terms in searchable PDF form. Includes a coupon for 10% Off CompTIA Certification Exams A complete study guide to both exams required for CompTIA A+ certification, the standard certification for software and hardware vendors and major technology companies Covers personal computer components, laptops and portable devices, operating systems (including mobile), printers and scanners, networks, security, safety and environmental issues, communication, and professionalism Provides clear and concise information on crucial hardware and operating system maintenance and troubleshooting topics Offers practical examples, real-world insights, exam highlights, and end-of-chapter reviews CompTIA A+ Complete Study Guide prepares the diligent student to pass both parts of the A+ exam with confidence.
Description : When the 2004-2005 NHL lockout was realized, Sweden, Russia, Switzerland, Finland, the Czech Republic, Slovakia and Germany eagerly absorbed foreigners and locals alike, as out-of-work NHLers looked to keep their game sharp and give back to the communities that taught them to play. Little did they know how much of the experience would prepare them for the "new" NHL. Join them on this ultimate hockey road trip through Europe in the locker rooms, on the ice and in the streets. Sit behind Jaromir Jagr's mother in Kladno. Admire the Alps with Joe Thornton and Rick Nash. Walk through a pine forest to Peter Forsberg's childhood rink. Debate with Russian police at the Dynamo arena to meet Alexander Ovechkin before he became an NHL star. And experience all the adventures of dozens of NHLers like Danny Briere, Martin St. Louis, Alexei Kovalev, Ilya Kovalchuk, Alexei Yashin, Mike Knuble, Henrik Lundqvist, Zdeno Chara, Daniel Alfredsson, Saku Koivu, Miroslav Satan, Martin Brodeur, Sergei Fedorov and Dominic Hasek. The pain of lost dreams from a canceled season may be turned aside, but these experiences will never be forgotten.
Description : The companion book to the PBS television special of the same name, For Gold and Glory retraces the little-known history of the Gold and Glory Sweepstakes. This highly celebrated auto-racing event for African Americans was held in Indiana and throughout the Midwest during the racial turbulence of the 1920s and 1930s, when the Ku Klux Klan cast a shadow over the social and political landscape of the state and region. The story is told through the eyes and emotions of Indianapolis auto mechanic Charlie Wiggins. The greatest African American driver of the era, Wiggins was known as the ""Negro Speed King."" In this book, Wiggins' widow, Roberta, and the drivers, families, and other eyewitnesses to the old ""Gold and Glory"" races recount vivid stories of his career, such as Charlie's unexpected run-in with the KKK in Kentucky, his outrageous stunts to help promote the black racing circuit, and his strange relationship with the notorious gunman John Dillinger. Set against the colorful backdrop of gangsters, bootleggers, the birth of jazz, and the early history of auto racing in the United States, For Gold and Glory chronicles the tragedies and triumphs of a dedicated group of individuals who overcame tremendous odds to chase their dreams. Theirs is a uniquely American story.