In Touch with the Future

In Touch with the Future
Author: Alberto Gallace,Charles Spence
Publsiher: Oxford University Press
Total Pages: 481
Release: 2014
ISBN: 0199644462
Category: Computers
Language: EN, FR, DE, ES & NL

In Touch with the Future Book Excerpt:

This book explores the science of touch. It brings together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness) and tactile attention.

In touch with the future

In touch with the future
Author: Alberto Gallace,Charles Spence
Publsiher: OUP Oxford
Total Pages: 480
Release: 2014-01-30
ISBN: 0191501808
Category: Psychology
Language: EN, FR, DE, ES & NL

In touch with the future Book Excerpt:

Out of all the human senses, touch is the one that is most often unappreciated, and undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of tactile receptors. It provides us with the means to connect with our surroundings. Despite the important role that vision plays in our everyday lives, it is the skin that constitutes both the oldest, and by far the largest of our sense organs. The skin protects our body from the external world and, at the same time, informs us about what occurs on its surface. In Touch With The Future explores the science of touch, bringing together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness), tactile attention, the role of touch in interpersonal and sexual interactions, and the neurological substrates of touch. It highlights the many ways in which our growing understanding of the world of touch can, and in some cases already are, being applied in the real world in everything from the development of virtual reality (VR) environments, tablet PCs, mobile phones, and even teledildonics - the ultimate frontier in terms of adult entertainment. In addition, the book shows how the cognitive neuroscience approach to the study of touch can be applied to help improve the design of many real-world applications/products as well as to many of our everyday experiences, such as those related to the appreciation of food, marketing, packaging design, the development of enhanced sensory substitution systems, art, and man-machine interfaces. Crucially, the authors makes a convincing argument for the view that one cannot really understand touch, especially not in a real-world context, without placing it in a multisensory context. That is, the senses interact to influence tactile perception in everything - from changing the feel of a surface or product by changing the sound it makes or the fragrance it has. For students and researchers in the brain sciences, this book presents a valuable and fascinating exploration into one of our least understood senses

Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5 0

Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5 0
Author: Ugliotti, Francesca Maria,Osello, Anna
Publsiher: IGI Global
Total Pages: 765
Release: 2022-06-30
ISBN: 1668448556
Category: Computers
Language: EN, FR, DE, ES & NL

Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5 0 Book Excerpt:

Research on digital reality has been extensive in recent years, covering a wide range of topics and leading to new ways to approach and deal with complex situations. Within the Society 5.0 paradigm, people and machines establish a positive relationship to find solutions for social aspects and problems. This perspective establishes a strong interconnection between physical and virtual space, making the user an active player for better life and society. In these terms, digital systems and virtual and augmented reality technologies enable multi-dimensional scenarios and additional levels of interdisciplinary collaboration to create a highly inclusive communication network and social framework. The Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5.0 provides an overview of methods, processes, and tools adopted to achieve super-smart society needs by exploiting digital reality and interactive technologies. It includes case studies that illustrate applications that place people’s quality of life at the center of the digitalization process, accessing and managing different information and data domains. Covering topics such as cultural heritage, interactive learning, and virtual participation, this major reference work is a comprehensive resource for business executives and managers, IT managers, government officials, community leaders, arts and performance organizers, healthcare administrators and professionals, faculty and administrators of both K-12 and higher education, students of higher education, researchers, and academicians.

Touching Architecture

Touching Architecture
Author: Anthony Brand
Publsiher: Taylor & Francis
Total Pages: 390
Release: 2022-12-30
ISBN: 1000828492
Category: Architecture
Language: EN, FR, DE, ES & NL

Touching Architecture Book Excerpt:

This book is about perception, emotion, and affect in architecture: how and why we feel the way that we do and the ways in which our surroundings ​and bodies contribute to this. Our experience of architecture is an embodied one, with all our senses acting in concert as we move through time and space. The book picks up where much of the critique of architectural aestheticism at the end of the twentieth century left off: illustrating the limitations and potential consequences of attending to architecture as the visually biased practice which has steadily become the status quo within both industry and education. It draws upon interdisciplinary research to elucidate the reasons why this is counter-productive to the creation of meaningful places and ​to articulate the embodied richness of our touching encounters. A "felt-phenomenology" is introduced as a more​-than visual alternative capable of sustaining our physical, emotional, and psychological well-being. By recognising the reciprocal and participatory relationship that exists between atmospheric affect and our (phenomenological) bodies, we begin to appreciate the manifold ways in which we touch, and are touched, by our built environment. As such, Touching Architecture will appeal to those with an interest in architectural history and theory as well as those interested in the topic of atmospheres, affect, and embodied perception.

Neuroscience and Philosophy

Neuroscience and Philosophy
Author: Felipe De Brigard,Walter Sinnott-Armstrong
Publsiher: MIT Press
Total Pages: 506
Release: 2022-02-08
ISBN: 0262362406
Category: Science
Language: EN, FR, DE, ES & NL

Neuroscience and Philosophy Book Excerpt:

Philosophers and neuroscientists address central issues in both fields, including morality, action, mental illness, consciousness, perception, and memory. Philosophers and neuroscientists grapple with the same profound questions involving consciousness, perception, behavior, and moral judgment, but only recently have the two disciplines begun to work together. This volume offers fourteen original chapters that address these issues, each written by a team that includes at least one philosopher and one neuroscientist who integrate disciplinary perspectives and reflect the latest research in both fields. Topics include morality, empathy, agency, the self, mental illness, neuroprediction, optogenetics, pain, vision, consciousness, memory, concepts, mind wandering, and the neural basis of psychological categories. The chapters first address basic issues about our social and moral lives: how we decide to act and ought to act toward each other, how we understand each other’s mental states and selves, and how we deal with pressing social problems regarding crime and mental or brain health. The following chapters consider basic issues about our mental lives: how we classify and recall what we experience, how we see and feel objects in the world, how we ponder plans and alternatives, and how our brains make us conscious and create specific mental states.

Interdisciplinary Insights for Digital Touch Communication

Interdisciplinary Insights for Digital Touch Communication
Author: Carey Jewitt,Sara Price,Kerstin Leder Mackley,Nikoleta Yiannoutsou,Douglas Atkinson
Publsiher: Springer Nature
Total Pages: 131
Release: 2019-12-03
ISBN: 3030245640
Category: Computers
Language: EN, FR, DE, ES & NL

Interdisciplinary Insights for Digital Touch Communication Book Excerpt:

Communication is increasingly moving beyond ‘ways of seeing’ to ‘ways of feeling’. This Open Access book provides social design insights and implications for HCI research and design exploring digitally mediated touch communication. It offers a socially orientated map to help navigate the complex social landscape of digitally mediated touch for communication: from everyday touch-screens, tangibles, wearables, haptics for virtual reality, to the tactile internet of skin. Drawing on literature reviews, new case-study vignettes, and exemplars of digital touch, the book examines the major social debates provoked by digital touch, and investigates social themes central to the communicative potential and societal consequences of digital touch: · Communication environments, capacities and practices · Norms associations and expectations · Presence, absence and connection · Social imaginaries of digital touch · Digital touch ethics and values The book concludes with a discussion of the significance of social understanding and methods in the context of Interdisciplinary collaborations to explore touch, towards the design of digital touch communication, ‘ways of feeling’, that are useable, appropriate, ethical and socially aware.

Sensory and aroma marketing

Sensory and aroma marketing
Author: Esther Sendra-Nadal,Angel A. Carbonell-Barrachina
Publsiher: Wageningen Academic Publishers
Total Pages: 146
Release: 2017-05-31
ISBN: 908686841X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Sensory and aroma marketing Book Excerpt:

This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, smell, and taste are obvious in selling strategies and in bringing positive experiences, memories, and feelings, but the book also provides examples of how touch and sound guide consumer decisions. The final chapter looks into the future. 'Sensory and aroma marketing' should be easily understood by university students interested in Food Science and Technology, make sensory marketing reachable and useful at the industry as well as at the academic and research levels. Readers will be able to answer questions which all consumers bear in mind. For example: is it possible to 'manipulate' consumers in choosing a specific food by using a specific aroma or locating the product at a proper height in a supermarket; and is it possible to control how much time a consumer spends in a hypermarket by using a specific music rhythm?

The Neuro Consumer

The Neuro Consumer
Author: Anne-Sophie Bayle-Tourtoulou,Michel Badoc
Publsiher: Routledge
Total Pages: 322
Release: 2020-04-24
ISBN: 1000055485
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Neuro Consumer Book Excerpt:

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

Methodologies and Intelligent Systems for Technology Enhanced Learning 8th International Conference

Methodologies and Intelligent Systems for Technology Enhanced Learning  8th International Conference
Author: Tania Di Mascio,Pierpaolo Vittorini,Rosella Gennari,Fernando De la Prieta,Sara Rodríguez,Marco Temperini,Ricardo Azambuja Silveira,Elvira Popescu,Loreto Lancia
Publsiher: Springer
Total Pages: 304
Release: 2018-09-22
ISBN: 3319988727
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Methodologies and Intelligent Systems for Technology Enhanced Learning 8th International Conference Book Excerpt:

This book presents the outcomes of the 8th International Conference in Methodologies and Intelligent Systems for Technology Enhanced Learning held in Toledo (Spain) hosted by the University of Castilla-La Mancha from 20 th to 22nd June 2018. Further expanding the topics of the previous editions, the conference provided an open forum for discussing intelligent systems for technology enhanced learning (TEL) and their roots in novel learning theories, empirical methodologies for their design or evaluation, stand-alone and web-based solutions and maker spaces, and also fostering entrepreneurship and increasing business startup ideas. It brought together researchers and developers from industry, the education field and the academic world to report on the latest scientific research, technical advances and methodologies.

The Routledge Handbook of Consciousness

The Routledge Handbook of Consciousness
Author: Rocco J. Gennaro
Publsiher: Routledge
Total Pages: 490
Release: 2018-03-15
ISBN: 1317386809
Category: Philosophy
Language: EN, FR, DE, ES & NL

The Routledge Handbook of Consciousness Book Excerpt:

There has been an explosion of work on consciousness in the last 30–40 years from philosophers, psychologists, and neurologists. Thus, there is a need for an interdisciplinary, comprehensive volume in the field that brings together contributions from a wide range of experts on fundamental and cutting-edge topics. The Routledge Handbook of Consciousness fills this need and makes each chapter’s importance understandable to students and researchers from a variety of backgrounds. Designed to complement and better explain primary sources, this volume is a valuable "first-stop" publication for undergraduate or graduate students enrolled in any course on "Consciousness," "Philosophy of Mind," or "Philosophy of Psychology," as well as a valuable handbook for researchers in these fields who want a useful reference to have close at hand. The 34 chapters, all published here for the first time, are divided into three parts: Part I covers the "History and Background Metaphysics" of consciousness, such as dualism, materialism, free will, and personal identity, and includes a chapter on Indian philosophy. Part II is on specific "Contemporary Theories of Consciousness," with chapters on representational, information integration, global workspace, attention-based, and quantum theories. Part III is entitled "Major Topics in Consciousness Research," with chapters on psychopathologies, dreaming, meditation, time, action, emotion, multisensory experience, animal and robot consciousness, and the unity of consciousness. Each chapter begins with a brief introduction and concludes with a list of "Related Topics," as well as a list of "References," making the volume indispensable for the newcomer and experienced researcher alike.

Scholarpedia of Touch

Scholarpedia of Touch
Author: Tony Prescott,Ehud Ahissar,Eugene Izhikevich
Publsiher: Springer
Total Pages: 827
Release: 2015-11-21
ISBN: 9462391335
Category: Computers
Language: EN, FR, DE, ES & NL

Scholarpedia of Touch Book Excerpt:

Scholarpedia’s Encyclopedia of Touch provides a comprehensive collection of peer-reviewed articles written by leading researchers, detailing our current scientific understanding of tactile sensing and its neural substrates in animals including humans. The encyclopedia allows ideas and insights to be shared between researchers working on different aspects of touch and in different species, including research in synthetic touch systems. In addition, this encyclopedia raises awareness of research in tactile sensing and increases scientific and public interest in the field. The articles address subjects including tactile control, whiskered robots, vibrissal coding, the molecular basis of touch, invertebrate mechanoreception, fingertip transducers and tactile sensing. All the articles in this encyclopedia provide in-depth and state-of-the-art scholarly treatment of the academic topics concerned, making it an excellent reference work for academics, professionals and students.

Touch Sexuality and Hands in British Literature 1740 1901

Touch  Sexuality  and Hands in British Literature  1740   1901
Author: Kimberly Cox
Publsiher: Routledge
Total Pages: 224
Release: 2021-09-06
ISBN: 1000431991
Category: Literary Criticism
Language: EN, FR, DE, ES & NL

Touch Sexuality and Hands in British Literature 1740 1901 Book Excerpt:

From Robert Lovelace’s uninvited hand grasps in Samuel Richardson’s Clarissa to Jane Eyre’s sexual awakening at Edward Rochester’s embrace to Basil Hallward’s first encounter with Dorian Gray, literary depictions of touching hands in British literature from the 1740s to the 1890s communicate emotional dimensions of sexual experience that reflect shifting cultural norms associated with gender roles, sexuality​, and sexual expression. But what is the relationship between hands, tactility, and sexuality in Victorian literature? And how do we interpret ​what those touches communicate between characters? This volume addresses these questions by asserting a connection between the prevalence of violent, sexually charged touches in eighteenth-century novels such as those by Eliza Haywood, Samuel Richardson, and Frances Burney and growing public concern over handshake etiquette in the nineteenth century evident in works by ​Jane Austen, the Brontës, George Eliot, Elizabeth Gaskell, Thomas Hardy, Oscar Wilde, and Flora Annie Steel. This book takes an interdisciplinary approach that combines literary analysis with close analysis of paintings, musical compositions, and nonfictional texts​, such as etiquette books and scientific treatises​, to make a case for the significance of tactility to eighteenth- and nineteenth-century perceptions of selfhood and sexuality. In doing so, it draws attention to the communicative nature of skin-to-skin contact ​as represented in literature and traces a trajectory of meaning from the forceful grips that violate female characters in eighteenth-century novels to the consensual embraces common in Victorian ​and neo-Victorian literature.

Molyneux s Question and the History of Philosophy

Molyneux   s Question and the History of Philosophy
Author: Gabriele Ferretti,Brian Glenney
Publsiher: Routledge
Total Pages: 356
Release: 2020-09-16
ISBN: 0429670451
Category: Philosophy
Language: EN, FR, DE, ES & NL

Molyneux s Question and the History of Philosophy Book Excerpt:

In 1688 the Irish scientist and politician William Molyneux sent a letter to the philosopher John Locke. In it, he asked him a question: could someone who was born blind, and able to distinguish a globe and a cube by touch, be able to immediately distinguish and name these shapes by sight if given the ability to see? The philosophical puzzle offered in Molyneux’s letter fascinated not only Locke, but major thinkers such as Leibniz, Berkeley, Diderot, Reid, and numerous others including psychologists and cognitive scientists today. Does such a question represent a philosophical puzzle or a problem that can be solved by experimental tests? Can vision be fully restored after blindness? What is the relation between vision and touch? Are the senses linked through learning or bound at birth? Molyneux’s Question and the History of Philosophy is a major collection of essays that explore the long-standing issues Molyneux’s problem presents to philosophy of mind, perception and the senses. In addition, the volume considers the question from an interdisciplinary angle, examines the pre-history of the question, and aspects of it that have been ignored, such as perspectives from religion and disability. As such, Molyneux’s Question and the History of Philosophy presents a set of philosophically rich, empirically informed, and scientifically rigorous original investigations into this famous puzzle. It will be of great interest to students and researchers in philosophy, psychology, and the cognitive sciences including neuroscience, neurobiology and ophthalmology, as well as those studying the mind, perception and the senses.

Spatial Senses

Spatial Senses
Author: Tony Cheng,Ophelia Deroy,Charles Spence
Publsiher: Routledge
Total Pages: 336
Release: 2019-06-20
ISBN: 135137818X
Category: Philosophy
Language: EN, FR, DE, ES & NL

Spatial Senses Book Excerpt:

This collection of essays brings together research on sense modalities in general and spatial perception in particular in a systematic and interdisciplinary way. It updates a long-standing philosophical fascination with this topic by incorporating theoretical and empirical research from cognitive science, neuroscience, and psychology. The book is divided thematically to cover a wide range of established and emerging issues. Part I covers notions of objectivity and subjectivity in spatial perception and thinking. Part II focuses on the canonical distal senses, such as vision and audition. Part III concerns the chemical senses, including olfaction and gustation. Part IV discusses bodily awareness, peripersonal space, and touch. Finally, the volume concludes with Part V on multimodality. Spatial Senses is an important contribution to the scholarly literature on the philosophy of perception that takes into account important advances in the sciences.

Designing Across Senses

Designing Across Senses
Author: Christine W. Park,John Alderman
Publsiher: "O'Reilly Media, Inc."
Total Pages: 296
Release: 2018-03-22
ISBN: 1491954191
Category: Computers
Language: EN, FR, DE, ES & NL

Designing Across Senses Book Excerpt:

Today we have the ability to connect speech, touch, haptic, and gestural interfaces into products that engage several human senses at once. This practical book explores examples from current designers and devices to describe how these products blend multiple interface modes together into a cohesive user experience. Authors Christine Park and John Alderman explain the basic principles behind multimodal interaction and introduce the tools you need to root your design in the ways our senses shape experience. This book also includes guides on process, design, and deliverables to help your team get started. The book covers several topics within multimodal design, including: New Human Factors: learn how human sensory abilities allow us to interact with technology and the physical world New Technologies: explore some of the technologies that enable multimodal interactions, products, and capabilities Multimodal Products: examine different categories of products and learn how they deliver sensory-rich experiences Multimodal Design: learn processes and methodologies for multimodal product design, development, and release

Designing Service Excellence

Designing Service Excellence
Author: Brian Hunt,Toni Ivergard
Publsiher: CRC Press
Total Pages: 194
Release: 2014-11-13
ISBN: 1439840474
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Designing Service Excellence Book Excerpt:

The moment of truth-that instant when consumers experience and judge service quality-is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and fina

Universal Access in Human Computer Interaction Interaction Techniques and Environments

Universal Access in Human Computer Interaction  Interaction Techniques and Environments
Author: Margherita Antona,Constantine Stephanidis
Publsiher: Springer
Total Pages: 478
Release: 2016-07-04
ISBN: 3319402447
Category: Computers
Language: EN, FR, DE, ES & NL

Universal Access in Human Computer Interaction Interaction Techniques and Environments Book Excerpt:

The three-volume set LNCS 9737-9739 constitutes the refereed proceedings of the 10th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2016, held as part of the 10th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, ON, Canada in July 2016, jointly with 15 other thematically similar conferences. The total of 1287 papers presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers included in the three UAHCI 2016 volumes address the following major topics: novel approaches to accessibility; design for all and eInclusion best practices; universal access in architecture and product design; personal and collective informatics in universal access; eye-tracking in universal access; multimodal and natural interaction for universal access; universal access to mobile interaction; virtual reality, 3D and universal access; intelligent and assistive environments; universal access to education and learning; technologies for ASD and cognitive disabilities; design for healthy aging and rehabilitation; universal access to media and games; and universal access to mobility and automotive.

Nonverbal Communication

Nonverbal Communication
Author: Jonathan M. Bowman
Publsiher: SAGE Publications
Total Pages: 240
Release: 2020-05-11
ISBN: 1544325975
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Nonverbal Communication Book Excerpt:

Nonverbal Communication: An Applied Approach teaches students the fundamentals of nonverbal communication by making connections between the principles they learn and the everyday communication they perform and interpret. Award-winning teacher and author Jonathan M. Bowman uses a narrative style and an applied approach that is informed by the important theories and research-driven knowledge of this interdisciplinary area of study. The approach encourages students to understand the relevancy of nonverbal codes by exploring applications sooner rather than in the latter half of their course. Bowman brings in a unique focus on culture and social justice, demonstrating how nonverbal communication shapes how we interact in a diverse society.

Handbook of Robotic and Image Guided Surgery

Handbook of Robotic and Image Guided Surgery
Author: Mohammad Abedin-Nasab
Publsiher: Elsevier
Total Pages: 752
Release: 2019-09-25
ISBN: 0128142464
Category: Science
Language: EN, FR, DE, ES & NL

Handbook of Robotic and Image Guided Surgery Book Excerpt:

Handbook of Robotic and Image-Guided Surgery provides state-of-the-art systems and methods for robotic and computer-assisted surgeries. In this masterpiece, contributions of 169 researchers from 19 countries have been gathered to provide 38 chapters. This handbook is 744 pages, includes 659 figures and 61 videos. It also provides basic medical knowledge for engineers and basic engineering principles for surgeons. A key strength of this text is the fusion of engineering, radiology, and surgical principles into one book. A thorough and in-depth handbook on surgical robotics and image-guided surgery which includes both fundamentals and advances in the field A comprehensive reference on robot-assisted laparoscopic, orthopedic, and head-and-neck surgeries Chapters are contributed by worldwide experts from both engineering and surgical backgrounds

Gastrophysics

Gastrophysics
Author: Charles Spence
Publsiher: Penguin UK
Total Pages: 256
Release: 2017-03-30
ISBN: 0241977738
Category: Psychology
Language: EN, FR, DE, ES & NL

Gastrophysics Book Excerpt:

A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food Why do we consume 35% more food when eating with one more person, and 75% more when with three? Why are 27% of drinks bought on aeroplanes tomato juice? How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home? These are just some of the ingredients of Gastrophysics, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways, and reveals the importance of all the "off-the-plate" elements of a meal: the weight of cutlery, the colour of the plate (his lab showed that red is associated with sweetness - we perceive salty popcorn as tasting sweet when served in a red bowl), the background music and much more. Whether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. Meal-times will genuinely never be the same again.