How To Utilize New Information Technology In The Global Marketplace

Author by : Erdener Kaynak
Languange : en
Publisher by : CRC Press
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 393
File Size : 42,9 Mb
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Description : How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.


Promoting Information In The Marketplace For Financial Services

Author by : Paul Latimer
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 409
File Size : 47,5 Mb
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Description : This book provides a unique comparative and global analysis of the regulation of disclosure in financial (securities) markets. It is written by two authors who represent both the new world (Australia) and the old world (Germany). The authors present their research in the global business context, with legal and regulatory perspectives including some references from Africa, Asia, the Middle East and South America. After every “boom” and “bust”, legislators pass new disclosure legislation, often in a heated environment fuelled by politics and the media. Little regard is paid to existing regulation or the lessons learned from earlier regulation. The result is the continuing enactment of redundant and overlapping disclosure laws. Since financial markets are often described as markets for information, the failure to ensure disclosure is at the heart of financial services regulation. This book argues that the solution to the failure of disclosure is a brief, easily understood, principles-based, plain English safety-net amendment to statute law such as “you must keep the financial market fully informed”, a measure that would support effective mandatory continuous disclosure of information to financial markets. This book examines the reasons for disclosure regulation, and how the efficient operation of financial markets is dependent on disclosure. It examines the adequacy of common law and civil law concerning broker/client disclosure, and concludes that industry licensing in itself fails to keep the market informed. While recognizing the failures of securities commissions to achieve good disclosure in financial markets, it confirms the effectiveness of coregulation of disclosure by a commission with the support of the financial markets (such as the stock exchange). Coregulation builds on financial market self-regulation, and is best described in the words of one-time SEC Chairman William O. Douglas, who, in the 1930s, described it as a shotgun behind the door.


The European Marketplace

Author by : James Hogan
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 91
Total Download : 301
File Size : 48,5 Mb
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Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues

Author by : Sharma, Ravi S.
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 876
File Size : 55,7 Mb
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Description : Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.


Competition In The Evolving Digital Marketplace

Author by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts and Competition Policy
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 665
File Size : 42,7 Mb
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Advertising And The Marketplace

Author by : Pepall, Lynne
Languange : en
Publisher by : Edward Elgar Publishing
Format Available : PDF, ePub, Mobi
Total Read : 70
Total Download : 934
File Size : 44,8 Mb
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Description : This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.


Marketplace Lending Financial Analysis And The Future Of Credit

Author by : Ioannis Akkizidis
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 222
File Size : 44,5 Mb
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Description : The time for financial technology innovation is now Marketplace Lending, Financial Analysis, and the Future of Credit clearly explains why financial credit institutions need to further innovate within the financial technology arena. Through this text, you access a framework for applying innovative strategies in credit services. Provided and supported by financial institutions and entrepreneurs, the information in this engaging book encompasses printed guidance and digital ancillaries. Peer-to-peer lenders are steadily growing within the financial market. Integrating peer-to-peer lending into established credit institutions could strengthen the financial sector as a whole, and could lead to the incorporation of stronger risk and profitability management strategies. Explain (or Explore) approaches and challenges in financial analysis applied to credit risk and profitability Explore additional information provided via digital ancillaries, which will further support your understanding and application of key concepts Navigate the information organised into three subject areas: describing a new business model, knowledge integration, and proposing a new model for the Hybrid Financial Sector Understand how the rise of fintech fits into context within the current financial system Follow discussion of the current status quo and role of innovation in the financial industry, and consider the financial technology innovation landscape from the perspective of an entrepreneur Marketplace Lending, Financial Analysis, and the Future of Credit is a critical text that bridges the gap in understanding between financial technology entrepreneurs and credit institutions.


E Retailing Challenges And Opportunities In The Global Marketplace

Author by : Dixit, Shailja
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 168
File Size : 52,7 Mb
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Description : The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.


Freedom Of Expression In The Marketplace Of Ideas

Author by : Douglas M. Fraleigh
Languange : en
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 15
Total Download : 436
File Size : 55,5 Mb
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Description : A comprehensive guide to effective participation in the public debate about our most indispensable right: freedom of expression Encouraging readers to think critically about freedom of speech and expression and the diverse critical perspectives that challenge the existing state of the law, this text provides a comprehensive analysis of the historical and legal contexts of the First Amendment, from its early foundations all the way to censorship on the Internet. Throughout the book, authors Douglas M. Fraleigh and Joseph S. Tuman use the "Marketplace of Ideas" metaphor to help readers visualize a world where the exchange of ideas is relatively unrestrained and self-monitored. The text provides students with the opportunity to read significant excerpts of landmark decisions and to think critically about the issues and controversies raised in these cases. Students will appreciate the treatment of contemporary issues, including free speech in a post-9/11 world, free expression in cyberspace, and First Amendment rights on college campuses. Features: Demystifies free speech law, encouraging readers to grapple with the complexities of significant ethical and legal issues Sparks student interest in "big picture" issues while simultaneously covering important foundational material, including incitement, fighting words, true threats, obscenity, indecency, child pornography, hate speech, time place and manner restrictions, symbolic expression, restrictions on the Internet, and terrorism. Includes significant excerpts from landmark freedom of expression cases, including concurring or dissenting opinions where applicable, to help students become active learners of free expression rights Offers critical analysis and alternative perspectives on free expression doctrines to demonstrate that existing doctrine is not necessarily ideal or immutable Includes a global perspective on free expression including a chapter on international and comparative perspectives that helps students see how the values of different cultures influence judicial decisions


From The Universities To The Marketplace The Business Ethics Journey

Author by : Marilynn Fleckenstein
Languange : en
Publisher by : Springer Science & Business Media
Format Available : PDF, ePub, Mobi
Total Read : 57
Total Download : 539
File Size : 49,9 Mb
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Description : From the Universities to the Marketplace: The Business Ethics Journey arose from the awareness of the slow progression of academic theory into market practice. The contributions in this volume reflect a diversity of disciplines and approaches to research, study and teaching business ethics, such as philosophy, accounting, theology, marketing, management and finance. The contributors represent a wide variety of professional and geographical backgrounds, creating a fruitful discussion of a large number of issues related to implementation and measurement of business ethics, and feedback from all parties involved.


Deception In The Marketplace

Author by : David M. Boush
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 57
Total Download : 888
File Size : 41,7 Mb
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Description : This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.


Developing New Food Products For A Changing Marketplace

Author by : Aaron L. Brody
Languange : en
Publisher by : CRC Press
Format Available : PDF, ePub, Mobi
Total Read : 99
Total Download : 345
File Size : 55,5 Mb
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Description : Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.


Consumer Privacy And Protection In The Mobile Marketplace

Author by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 460
File Size : 43,9 Mb
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Description :


Index Of Nlm Serial Titles

Author by : National Library of Medicine (U.S.)
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 31
Total Download : 423
File Size : 46,6 Mb
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Description : A keyword listing of serial titles currently received by the National Library of Medicine.


Creating A Transatlantic Marketplace

Author by : Michelle P. Egan
Languange : en
Publisher by : Manchester University Press
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 524
File Size : 50,6 Mb
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Description : Looking at the current state of the EU - US trade relationship, this text studies attempts at economic integration and cooperation, arguing that it can provide information about the evolution of new policies and practices to manage the transatlantic economy.


The Health Care Marketplace

Author by : Warren Greenberg
Languange : en
Publisher by : Springer Science & Business Media
Format Available : PDF, ePub, Mobi
Total Read : 88
Total Download : 601
File Size : 51,6 Mb
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Description : In this wide-ranging book, Warren Greenberg surveys the health care industry using the economics of industrial organisations approach. By doing so, he provides the reader with an understanding of the differences between health care and other industries in the economy. As a result, this will be ideal for students in health care economy and policy who need to gain an understanding of this, the single largest sector of the economy.


Marketplace Of The Gods

Author by : Larry Witham
Languange : en
Publisher by : Oxford University Press
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 884
File Size : 46,9 Mb
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Description : In Marketplace of the Gods, award-winning journalist Larry Witham tells the inside story of the ground-breaking - and controversial - "economic approach" to religion, a story rich with history, contemporary thought, and the colorful people who are using economic ideas to solve the puzzles of our religious beliefs and behaviors. Written with an investigative flare and a lively writing style, this fascinating book presents a wide-ranging account of how the economic approach to religion canbe applied to different faiths, activities, and times in history. Drawing upon cutting edge ideas from the behavioral sciences, and a deep knowledge of religious history, this new approach reveals how the choices individuals make regarding religion can shape households, groups, movements, and the entire "religious economies" of nations. For many, this new economic approach seems an uncomfortable mixture of sacred and profane, turning our good angels into grubby consumers. But as Witham concludes, the economic approach to religion has insights for everyone, believers and skeptics, offering an exciting exchange of ideas between economics, sociology, psychology, history, and theology.


The Marketplace Annotated Bibliography

Author by : Pete Hammond
Languange : en
Publisher by : InterVarsity Press
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 385
File Size : 45,9 Mb
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Description : Every workday millions of Christians enter the marketplace. Whether as sales associates or engineers, auto mechanics or executives, Christians are called to serve God in the workplace. But most need help integrating faith and work. How can you be salt and light on the job? Where can you turn for help in developing a biblical and satisfying view of work? The Marketplace Annotated Bibliography is the largest and most complete resource for putting work in its proper Christian perspective. Pete Hammond, R. Paul Stevens and Todd Svanoe provide annotated reviews of hundreds of books on topics such as career guidance leisure termination and layoffs business ethics time and financial management critical issues in the workplace evangelism and much more! They also include a historical survey of the marketplace-faith movement and more than a dozen thematic indexes. Pastors, vocational counselors, professors and laypeople alike will find this book a unique and valuable resource.


The Marketplace Of Attention

Author by : James G. Webster
Languange : en
Publisher by : MIT Press
Format Available : PDF, ePub, Mobi
Total Read : 22
Total Download : 821
File Size : 49,9 Mb
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Description : How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.


Beyond The Marketplace

Author by : Roger Friedland
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 215
File Size : 49,6 Mb
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Description : For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice


The Academic Marketplace

Author by : Anonim
Languange : en
Publisher by : Transaction Publishers
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 99
File Size : 46,9 Mb
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Description : "This volume is a must for anyone interested in academic problems and will produce the emotion of recognition in those concerned, and the emotion of surprise in those outside the field."-Los Angeles Times "Professors Caplow and McGee have given scholarly respectability to what many a professor has long suspected: Competition in the academic marketplace is as severe as in the business world. [Their book] might come to have the same function for the professor as Machiavelli's work had for ambitious princes."-Midwest Journal of Political Science The Academic Marketplace is a straightforward, hard-hitting expos of the American university. Caplow and McGee consider all the working parts of the system and assess their suitability to the professed purpose. Their report on the actualities, myths, and consequences of routines thus amounts to an anatomy of an institution-an anatomy that does not present a pretty picture. We learn, for example, that the chief criteria used in making appointments are prestige and compatibility, not teaching ability. The authors describe the precipitous decline in teaching loads and then explain how this tendency is related to the new seller's market, on the one hand, and to the extravagantly indeterminate structure of the university as an institution, on the other. Not only is the temper judicious, the facts well gathered and competently marshaled, but the expression of results is invariably lucid. In a new introduction, the authors sort out fact from legend and discern trends, they address the validity of their own research methods and the applicability of their original findings to today's academic marketplace. They observe that the essential commodity offered in the academic marketplace is still the same-the mysterious intangible called prestige, by which universities, colleges, departments, disciplines, fields of inquiry, journals, and ultimately faculty candidates are ranked from high to low, and raised up and cast down accordingly. Theodore Caplow is Commonwealth Professor of Sociology at the University of Virginia. He is the author of Systems of War and Peace, American Social Trends, and Peace Games. Reece J. McGee is professor of sociology emeritus at Purdue University. He was awarded the American Sociological Association Award for Distinguished Contributions to Teaching. He is the author of Academic Janus, three textbooks, and numerous articles on the academic profession and teaching.


Chemistry In The Marketplace

Author by : Ben Selinger
Languange : en
Publisher by : CSIRO PUBLISHING
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 948
File Size : 50,8 Mb
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Description : Chemicals are everywhere. Many are natural and safe, others synthetic and dangerous. Or is it the other way around? Walking through the supermarket, you might ask yourself: Should I be eating organic food? Is that anti-wrinkle cream a gimmick? Is it worth buying BPA-free plastics? This new edition of Chemistry in the Marketplace provides fresh explanations, fascinating facts and funny anecdotes about the serious science in the products we buy and the resources we use. It might even save you some money. With chapters on the chemistry found in different parts of our home, in the backyard and in the world around us, Ben Selinger and Russell Barrow explain how things work, where marketing can be deceptive and what risks you should really be concerned about. Chemistry in the Marketplace is a valuable resource for university lecturers, high school teachers and students of chemistry and chemistry related subjects and disciplines, such as biochemistry, microbiology and science in society.


Mastering The Digital Marketplace

Author by : Douglas F. Aldrich
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 449
File Size : 41,9 Mb
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Description : Based on successful, proven business research in E-business field, this guide to mastering the "digital economy" identifies three key strategic approaches and offers advice on how to build a business around these principles.


Capturing Analyzing And Managing Word Of Mouth In The Digital Marketplace

Author by : Rathore, Sumangla
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 216
File Size : 44,7 Mb
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Description : With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.