Innovation and Entrepreneurial Opportunities in Community Tourism

Innovation and Entrepreneurial Opportunities in Community Tourism
Author: Soares, Jakson Renner Rodrigues
Publsiher: IGI Global
Total Pages: 358
Release: 2020-10-16
ISBN: 1799848566
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation and Entrepreneurial Opportunities in Community Tourism Book Excerpt:

Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.

Research Anthology on Business Continuity and Navigating Times of Crisis

Research Anthology on Business Continuity and Navigating Times of Crisis
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1907
Release: 2022-01-07
ISBN: 1668445042
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Research Anthology on Business Continuity and Navigating Times of Crisis Book Excerpt:

When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.

Tourism in Bangladesh Investment and Development Perspectives

Tourism in Bangladesh  Investment and Development Perspectives
Author: Azizul Hassan
Publsiher: Springer Nature
Total Pages: 438
Release: 2022-01-05
ISBN: 9811618585
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Tourism in Bangladesh Investment and Development Perspectives Book Excerpt:

This edited volume uniquely explores the extensive themes and frameworks of tourism development and investment in Bangladesh. The book focuses on outlining the present investment and development scenario of Bangladesh in order to suggest some solutions to current issues. Considering that Bangladesh has a population of over 170 million, the country possesses an abundance of possibilities for tourism. In recent years, Bangladesh has experienced steady growth in its economy and socio-cultural developments. Currently, there is very limited knowledge of or research into tourism in Bangladesh, even though it is a multifaceted and fast-growing industry. This book makes an important contribution to representing and exploring diverse aspects of tourism in Bangladesh for local and international benefit. This book provides insights into the stronghold of a social class having the ability to spend for tourism and leisure activities, which has prompted the country to pay further attention to the development of its tourism industry. This book emphasizes that the importance of tourism is undeniably on a continuous rise in Bangladesh, which in turn deserves the appropriate attention from academic research.

Growth of the Medical Tourism Industry and Its Impact on Society Emerging Research and Opportunities

Growth of the Medical Tourism Industry and Its Impact on Society  Emerging Research and Opportunities
Author: Singh, Manjeet,Kumaran, Subbaraman
Publsiher: IGI Global
Total Pages: 189
Release: 2020-12-18
ISBN: 1799834298
Category: Medical
Language: EN, FR, DE, ES & NL

Growth of the Medical Tourism Industry and Its Impact on Society Emerging Research and Opportunities Book Excerpt:

Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.

Impact of New Media in Tourism

Impact of New Media in Tourism
Author: Dinis, Maria Gorete,Bonixe, Luís,Lamy, Sónia,Breda, Zélia
Publsiher: IGI Global
Total Pages: 389
Release: 2021-02-19
ISBN: 1799870979
Category: Social Science
Language: EN, FR, DE, ES & NL

Impact of New Media in Tourism Book Excerpt:

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry
Author: Zehrer, Anita,Glowka, Gundula,Schwaiger, Katrin Magdalena,Ranacher-Lackner, Victoria
Publsiher: IGI Global
Total Pages: 361
Release: 2021-05-07
ISBN: 1799873544
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry Book Excerpt:

Family-owned and family-run firms, which are mostly small and medium-sized enterprises, are important when it comes to tourist destinations. It is therefore essential to understand how family firms address future risks and the challenges they face as part of the tourism industry. Since family businesses play such an important role for the entire tourism industry, it is worthwhile to analyze this business type when it comes to organizational resilience. Further, the development of practical solutions from field or case studies are beneficial for creating valuable learning effects for both firms and destinations alike. The examination of one risk scenario and its successful or missing management might be beneficial to create useful learning effects for the future. Therefore, it is essential to understand contemporary issues and future challenges of family firms in the hospitality/service industry and to examine different perspectives at an individual, firm, and destination management level. Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry provides an in-depth examination of tourism family firms, since these firms are essential for supplying solutions for challenges such as dealing with uncertainty, becoming or remaining resilient, and creating sustainable tourism destinations. The chapters address the challenges of sustainability and resilience in an uncertain world and connects knowledge from family business research to tourism research, focusing on hospitality. Highlighted topics include organization ambidexterity, pandemic risk, firm management and leadership, and technology use in firm operations. This book is essential for family firms, hotel management, entrepreneurs, restaurateurs, tourism professionals, academicians, researchers, and students seeking the most advanced research on family firm’s resilience and risk management within the tourism industry.

Advances in Hospitality and Leisure

Advances in Hospitality and Leisure
Author: Joseph S. Chen
Publsiher: Emerald Group Publishing
Total Pages: 192
Release: 2021-11-26
ISBN: 1800712723
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advances in Hospitality and Leisure Book Excerpt:

This seventeenth annual volume of Advances in Hospitality and Leisure includes full papers and research notes. Articles involve a quantitative or qualitative approach along with conceptual models.

Strategic International Restaurant Development From Concept to Production

Strategic International Restaurant Development  From Concept to Production
Author: Camillo, Angelo A.
Publsiher: IGI Global
Total Pages: 497
Release: 2021-04-09
ISBN: 1799843432
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic International Restaurant Development From Concept to Production Book Excerpt:

Foodservice industry operators today must concern themselves with the evolution of food preparation and service and attempt to anticipate demands and related industry changes such as the supply chain and resource acquisition to not only meet patrons' demands but also to keep their competitive advantage. From a marketing standpoint, the trend toward a more demanding and sophisticated patron will continue to grow through various factors including the promotion of diverse food preparation through celebrity chefs, mass media, and the effect of globalization. From an operational standpoint, managing and controlling the business continues to serve as a critical success factor. Maintaining an appropriate balance between food costs and labor costs, managing employee turnover, and focusing on food/service quality and consistency are fundamental elements of restaurant management and are necessary but not necessarily sufficient elements of success. This increasing demand in all areas will challenge foodservice operators to adapt to new technologies, to new business communication and delivery systems, and to new management systems to stay ahead of the changes. Strategic International Restaurant Development: From Concept to Production explains the world of the food and beverage service industry as well as industry definitions, history, and the status quo with a look towards current challenges and future solutions that can be undertaken when developing strategic plans for restaurants. It highlights trends and explains the logistics of management and its operation. It introduces the basic principles for strategies and competitive advantage in the international context. It discusses the food and beverage management philosophy and introduces the concept of food and beverage service entrepreneurship, restaurant viability, and critical success factors involved in a foodservice business venture. Finally, it touches on the much-discussed topic of the food and beverage service industry and sustainable development. This book is ideal for restaurateurs, managers, entrepreneurs, executives, practitioners, stakeholders, researchers, academicians, and students interested in the methods, tools, and techniques to successfully manage, develop, and run a restaurant in the modern international restaurant industry.

Socio Economic Effects and Recovery Efforts for the Rental Industry Post COVID 19 Strategies

Socio Economic Effects and Recovery Efforts for the Rental Industry  Post COVID 19 Strategies
Author: Korstanje, Maximiliano
Publsiher: IGI Global
Total Pages: 281
Release: 2021-05-28
ISBN: 1799872890
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Socio Economic Effects and Recovery Efforts for the Rental Industry Post COVID 19 Strategies Book Excerpt:

The COVID-19 pandemic caused a disruption for many industries at its emergence, including the rental industry. The rental industry consists of more than just car rentals. It also includes Airbnb, house rentals, cruises, and other means of transport. This industry, which relies on tourism, was negatively affected by the travel restrictions that were put in place due to the pandemic. As such, it had to quickly adapt and grow to abide by the rules of the “new normal” in order to survive both during the pandemic, as well as implement new models and strategies that would help it to regain its success post-COVID-19. Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies is a critical reference book that discusses the effects of the COVID-19 pandemic on the rental industry and the ways in which the rental industry adapted under the new global restrictions affecting tourism. This book covers recovery efforts for the rental industry, analyzes global cases of the effects and adaptations the rental industry has undergone, and discusses the sociological aspects of the pandemic. While highlighting topics such as e-commerce, financial leasing, second home tourism, and sharing economies, this book is essential for executives, business owners, managers, rental agencies, ridesharing companies, academicians, researchers, and students interested in the current state of the rental industry and how it plans to overcome the challenges caused by the pandemic.

Contemporary Politics and Social Movements in an Isolated World Emerging Research and Opportunities

Contemporary Politics and Social Movements in an Isolated World  Emerging Research and Opportunities
Author: Stacey, Emily
Publsiher: IGI Global
Total Pages: 167
Release: 2021-10-29
ISBN: 1799876160
Category: Political Science
Language: EN, FR, DE, ES & NL

Contemporary Politics and Social Movements in an Isolated World Emerging Research and Opportunities Book Excerpt:

As global leaders use more nationalistic rhetoric, they are supporting their words with policies that are dividing the population and bringing an end to the diverse, multicultural, and postmodern aspects of the era of globalization. This could have a lasting negative effect on international politics and cooperation on issues of grave concern such as global terrorism, climate change, and global pandemics. Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities discusses in detail the developing new world order in an era of politics that seemingly eschews globalization and international cooperation. This text details the aftermath of the 2020 election and foreshadows the events to come based on the outcome of the election in the USA as well as the progression of politics afterwards. Covering topics such as comparative politics, isolationism, and international communities, this text is an essential resource for political science departments, international relations scholars, students, professors, politicians, researchers, and academicians..

Tourism Enterprises and the Sustainability Agenda across Europe

Tourism Enterprises and the Sustainability Agenda across Europe
Author: Mr David Leslie
Publsiher: Ashgate Publishing, Ltd.
Total Pages: 238
Release: 2012-11-28
ISBN: 1409490459
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Tourism Enterprises and the Sustainability Agenda across Europe Book Excerpt:

With the emphasis on small enterprises, this book provides a comprehensive analysis of what is happening across Europe in terms of sustainable development objectives and sustainability in the context of tourism supply. Each contribution in this edited collection addresses specific aspects of tourism enterprise activity within the overall context of policy and practice aimed at improving environmental performance. A series of broader issues are examined such as EU environmental policy and initiatives as they relate to tourism, social issues such as equity and employment, and transport, followed by detailed examples of specific case studies. Well-informed and based on current research this book is informative and invaluable to any one studying tourism and hospitality today, particularly those involved directly or indirectly in the fields of policy, planning and development.

Creative Tourism

Creative Tourism
Author: Nancy duxbury,Sara Albino,Claudia Pato de Carvalho
Publsiher: CABI
Total Pages: 299
Release: 2021-10-12
ISBN: 178924353X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Creative Tourism Book Excerpt:

This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.

Innovation and Social Capital in Organizational Ecosystems

Innovation and Social Capital in Organizational Ecosystems
Author: Thomas, Brychan Celfyn,Murphy, Lyndon John
Publsiher: IGI Global
Total Pages: 341
Release: 2019-03-19
ISBN: 152257722X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation and Social Capital in Organizational Ecosystems Book Excerpt:

Social capital as a concept, is a comparatively recent addition to the regional economic and innovation literature. Facets of social capital are generally acknowledged to include trust, collaboration, cooperation, bridging and bonding social network ties, and reciprocity. Nevertheless, forms of social capital such as bonding and bridging social capital, are less frequently explored in the literature. Innovation and Social Capital in Organizational Ecosystems breaks down the concept of innovation into its main components, which represent a spectrum of innovation activity from technology-based innovation to hidden and social innovation, in order to support executives concerned with innovation and social capital in different work communities and environments. Highlighting a range of topics including regional development, social innovation, network capital, and more, this book is ideally designed for researchers, professionals, students, policymakers, and practitioners.

Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship

Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
Author: Carmo Farinha, Luís M.
Publsiher: IGI Global
Total Pages: 662
Release: 2015-04-30
ISBN: 146668349X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship Book Excerpt:

As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.

Social Entrepreneurship and Tourism

Social Entrepreneurship and Tourism
Author: Pauline J. Sheldon,Roberto Daniele
Publsiher: Springer
Total Pages: 332
Release: 2016-12-22
ISBN: 331946518X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Entrepreneurship and Tourism Book Excerpt:

This volume explores the links between the rapidly growing phenomenon of social entrepreneurship (SE) and the international tourism and hospitality industry. This unique industry is particularly ripe for transformation by SE and the book’s authors delve deeply into the reasons for this. The book has three parts. The first creates a conceptual and theoretical framework for understanding the uniqueness of SE in the tourism context. The second examines different communities of practice where SE is being applied in tourism. The third is a rich collection of case studies from eight countries where tourism SE is already having an impact. The book’s authors address the topic from many different angles, disciplinary backgrounds and geographic areas. Many case study authors are practicing social entrepreneurs who share their successes, challenges and experience with tourism-related projects. The book also proposes a research agenda and educational programmatic changes needed to support tourism SE. As these are developed, tourism SE will bring innovation to destinations, transformation of their economic and social structures, and contribution to a better world. The book has many insights and resources for scholars and practitioners alike to usher in this transformation.

Building Rural Community Resilience Through Innovation and Entrepreneurship

Building Rural Community Resilience Through Innovation and Entrepreneurship
Author: Charlie French
Publsiher: Routledge
Total Pages: 262
Release: 2022-02-28
ISBN: 100053846X
Category: Architecture
Language: EN, FR, DE, ES & NL

Building Rural Community Resilience Through Innovation and Entrepreneurship Book Excerpt:

Drawing from empirical analyses, case studies, and a synthesis of best practices, this book explores how innovation manifests itself in rural places and how it contributes to entrepreneurial development and resilience. Innovation in rural places may come about as a result of new forms of collaboration; policies that leverage rural assets and address critical service or product gaps; novel strategies for accessing financial capital; infusion of arts into aspects of community life; and cultivation of networks that bridge entrepreneurs, organizations, and institutions. The chapters illustrate how a number of innovation-related characteristics relate to economic vibrancy in rural places such as a strong connection to the arts, adaptive and sustainable use of natural resources, value-chain integrated food systems, robust bridging social capital networks, creative leveraging of technology, and presence of innovation-focused entrepreneurs. Through exploration of these and other topics, this book will provide insights and best practices for rural community and economic development scholars and practitioners seeking to strengthen the rural innovation ecosystem.

ECIE2015 10th European Conference on Innovation and Entrepreneurship

ECIE2015 10th European Conference on Innovation and Entrepreneurship
Author: Renata Paola Dameri, Roberto Garelli and Marina Resta
Publsiher: Academic Conferences and publishing limited
Total Pages: 868
Release: 2015-08-24
ISBN: 1910810495
Category: Business & Economics
Language: EN, FR, DE, ES & NL

ECIE2015 10th European Conference on Innovation and Entrepreneurship Book Excerpt:

These proceedings represent the work of contributors to the 10th European Conference on Innovation and Entrepreneurship (ECIE 2015), hosted this year by The University of Genoa, Italy on the 17-18 September 2015. The Conference Chair is Prof Luca Beltrametti and the Programme Co-chairs are Prof Renata Paola Dameri, Prof. Roberto Garelli and Prof. Marina Resta, all from the University of Genoa. ECIE continues to develop and evolve. Now in its 10th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and growing area of research. The opening keynote presentation is given by Marco Doria – Mayor of Genoa on the topic of Innovation and entrepreneurship in Genoa: past, present and future. A second keynote will be given by Flavia Marzano from the National board for innovation and Italian digital agenda on the topic of Innovation: New visions not just new technologies. The second day Keynote will be given by Roberto Santoro, President of the European Society of Concurrent Engineering Network (ESoCE Net) on the topic of People Olympics for healthy and active living: A people driven social innovation platform. In addition to the main themes of the conference there are a number of specialist mini tracks on topics including Innovation and strategy, Entrepreneurship education in action, The theory and practice of collaboration in entrepreneurship and Challenges for entrepreneurship and innovation n the 21st Century. With an initial submission of 275 abstracts, after the double blind, peer review process there are 88 Academic research papers, 6 PhD research papers, 1 Masters Research paper, 4 work-in-progress papers and 1 Non-academic paper published in these Conference Proceedings. These papers represent research from Australia, Brazil, Bulgaria, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, , France, Germany, Ghana, Greece, Hungary, India, Iran, Ireland, Israel, Italy, Japan, Kazakhstan, , Kuwait, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Romania, Romania, Russia, Russian Federation, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Thailand, UK and USA

Small Firms in Tourism

Small Firms in Tourism
Author: Rhodri Thomas
Publsiher: Routledge
Total Pages: 336
Release: 2013-06-17
ISBN: 1136366164
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Small Firms in Tourism Book Excerpt:

This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book.

Digital Economy Emerging Technologies and Business Innovation

Digital Economy  Emerging Technologies and Business Innovation
Author: Rim Jallouli,Mohamed Anis Bach Tobji,Deny Bélisle,Sehl Mellouli,Farid Abdallah,Ibrahim Osman
Publsiher: Springer Nature
Total Pages: 413
Release: 2019-09-20
ISBN: 303030874X
Category: Computers
Language: EN, FR, DE, ES & NL

Digital Economy Emerging Technologies and Business Innovation Book Excerpt:

This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

Innovative markets for sustainable agriculture

Innovative markets for sustainable agriculture
Author: Food and Agriculture Organization of the United Nations
Publsiher: Food & Agriculture Org.
Total Pages: 390
Release: 2018-07-20
ISBN: 925109327X
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Innovative markets for sustainable agriculture Book Excerpt:

Between 2013 and 2015, the Food and Agriculture Organization of the United Nations (FAO) and the French National Institute for Agricultural Research (INRA) undertook a survey of innovative approaches that enable markets to act as incentives in the transition towards sustainable agriculture in developing countries. Through a competitive selection process, 15 cases from around the world provide insights into how small-scale initiatives that use sustainable production practices are supported by market demand, and create innovations in the institutions that govern sustainable practices and market exchanges. These cases respond to both local and distant consumers’ concerns about the quality of the food that they eat. The book evidences that the initiatives rely upon social values (e.g. trustworthiness, health [nutrition and food safety], food sovereignty, promotion of youth and rural development, farmer and community livelihoods) to adapt sustainable practices to local contexts, while creating new market outlets for food products. Specifically, private sector and civil society actors are leading partnerships with the public sector to build market infrastructure, integrate sustainable agriculture into private and public education and extension programmes, and ensure the exchange of transparent information about market opportunities. The results are: (i) system innovations that allow new rules for marketing and assuring the sustainable qualities of products; (ii) new forms of organization that permit actors to play multiple roles in the food system (e.g. farmer and auditor, farmer and researcher, consumer and auditor, consumer and intermediary); (iii) new forms of market exchange, such as box schemes, university kiosks, public procurement or systems of seed exchanges; and (iv) new technologies for sustainable agriculture (e.g. effective micro-organisms, biopesticides and soil analysis techniques). The public sector plays a key role in providing legitimate political and physical spaces for multiple actors to jointly create and share sustainable agricultural knowledge, practices and products.