Innovation Management and New Product Development

Innovation Management and New Product Development
Author: Paul Trott
Publsiher: Pearson Education
Total Pages: 581
Release: 2008
ISBN: 9780273713159
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation Management and New Product Development Book Excerpt:

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

The International Handbook on Innovation

The International Handbook on Innovation
Author: Larisa V. Shavinina
Publsiher: Elsevier
Total Pages: 1171
Release: 2003
ISBN: 008044198X
Category: Education
Language: EN, FR, DE, ES & NL

The International Handbook on Innovation Book Excerpt:

"Most comprehensive and authoritative account available of what innovation is, how it is measured, how it is developed, how it is managed, and how it affects individuals, corporations, societies and the world as a whole." - cover.

Innovation Management and New Product Development PDF eBook

Innovation Management and New Product Development PDF eBook
Author: Trott
Publsiher: Pearson Higher Ed
Total Pages: 568
Release: 2020-12-18
ISBN: 1292251549
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation Management and New Product Development PDF eBook Book Excerpt:

Explore key concepts of managinginnovation and engage with latest developments in the field Innovation Management and New Product Development,7th Edition, by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses. Pearson, theworld’slearningcompany. !--[if !supportAnnotations]-- !--[endif]--

Innovation Management and New Product Development

Innovation Management and New Product Development
Author: Paul Trott
Publsiher: Financial Times/Prentice Hall
Total Pages: 426
Release: 2002
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation Management and New Product Development Book Excerpt:

This text offers advanced undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a broad perspective, bringing together the various areas of business.

Frugal Innovation and the New Product Development Process

Frugal Innovation and the New Product Development Process
Author: Stephanie B.M. Cadeddu,Jerome D. Donovan,Cheree Topple,Gerrit A. de Waal,Eryadi K. Masli
Publsiher: Routledge
Total Pages: 270
Release: 2019-01-17
ISBN: 0429671180
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Frugal Innovation and the New Product Development Process Book Excerpt:

This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers’ needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market – traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.

New Waves in Innovation Management Research ISPIM Insights

New Waves in Innovation Management Research  ISPIM Insights
Author: Marcus Tynnhammar
Publsiher: Vernon Press
Total Pages: 472
Release: 2018
ISBN: 1622734343
Category: Business & Economics
Language: EN, FR, DE, ES & NL

New Waves in Innovation Management Research ISPIM Insights Book Excerpt:

Launched in 2011 to recognize the prolific contribution that PhD dissertations make to the field of Innovation Management, the ISPIM Dissertation Award selects three winners from the possible 100+ entries every year. Aided in the selection process by the generous support of Innovation Leaders, the ISPIM presents the awards at their annual Innovation Conference. With only three finalists being selected each year, many excellent submissions do not receive the recognition they deserve. To rectify this, the 2018 ISPIM Dissertation Award cast its spotlight beyond the top three dissertations and onto a much greater number of entries. Compiling the top 28 submissions received this year, 'New Waves in Innovation Management Research' is organized into six thematic sections that cover areas such as investments, collaboration, and creativity. Presenting a broad range of case studies and data from across global, this edited volume illustrates the breadth of research potential in the coming wave of innovation management. This book will be of interest to students, researchers and professional managers, alike, who are interested in or actively involved in the latest research on innovation management.

Innovation and Product Management

Innovation and Product Management
Author: Kurt Gaubinger,Michael Rabl,Scott Swan,Thomas Werani
Publsiher: Springer
Total Pages: 327
Release: 2014-09-12
ISBN: 3642543766
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation and Product Management Book Excerpt:

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

11th European Conference on Innovation and Entrepreneurship

11th European Conference on Innovation and Entrepreneurship
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2022
ISBN: 1911218077
Category: Electronic Book
Language: EN, FR, DE, ES & NL

11th European Conference on Innovation and Entrepreneurship Book Excerpt:

Marketing Management

Marketing Management
Author: Rajan Saxena
Publsiher: Tata McGraw-Hill Education
Total Pages: 819
Release: 2005-06-01
ISBN: 9780070599536
Category: Marketing
Language: EN, FR, DE, ES & NL

Marketing Management Book Excerpt:

Systems Software and Services Process Improvement

Systems  Software and Services Process Improvement
Author: Rory V. Connor,Jan Pries-Heje,Richard Messnarz
Publsiher: Springer
Total Pages: 309
Release: 2011-06-24
ISBN: 3642222064
Category: Computers
Language: EN, FR, DE, ES & NL

Systems Software and Services Process Improvement Book Excerpt:

This volume constitutes the refereed proceedings of the 18th EuroSPI conference, held in Roskilde, Denmark, in June 2011. The 18 revised full papers presented together with 9 key notes were carefully reviewed and selected. They are organized in topical sections on SPI and assessments; SPI and implementation; SPI and improvement methods; SPI organization; SPI people/ teams; SPI and reuse; selected key notes for SPI implementation.

Advanced Fashion Technology and Operations Management

Advanced Fashion Technology and Operations Management
Author: Vecchi, Alessandra
Publsiher: IGI Global
Total Pages: 443
Release: 2017-03-01
ISBN: 1522518665
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advanced Fashion Technology and Operations Management Book Excerpt:

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Decision making for New Product Development in Small Businesses

Decision making for New Product Development in Small Businesses
Author: Mary Haropoulou,Clive Smallman
Publsiher: Routledge
Total Pages: 168
Release: 2018-12-07
ISBN: 1351730495
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Decision making for New Product Development in Small Businesses Book Excerpt:

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

Applied Technology and Innovation Management

Applied Technology and Innovation Management
Author: Heinrich Arnold,Michael Erner,Peter Möckel,Christopher Schläffer
Publsiher: Springer Science & Business Media
Total Pages: 218
Release: 2009-12-10
ISBN: 3540888276
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Applied Technology and Innovation Management Book Excerpt:

Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry’s most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive challenges and technological development. Both, scientists and practitioners, will benefit from the lessons learned and presented in this volume.

Technological Innovation Strategy And Management

Technological Innovation  Strategy And Management
Author: Juan Vicente Garcia Manjon
Publsiher: World Scientific
Total Pages: 332
Release: 2020-03-13
ISBN: 9811211477
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Technological Innovation Strategy And Management Book Excerpt:

Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approach. The book covers the most relevant topics on the discipline of Innovation Management, such as the conceptual framework for innovation and technology, the study of innovation sources, the strategic management of innovation and technology, innovation enablers (organization, leadership, culture, human capital, creativity and learning), innovation outcomes (product and process innovation), and the evaluation and control of the innovation process. It particularly highlights the role of innovation and technology to build sustainable competitive advantages. The book references the most relevant and updated research work in this realm. This can be helpful for researchers, scholars and practitioners who want to have an updated guide on the state-of-the-art technological innovation management.

Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing
Author: Hajli, Nick
Publsiher: IGI Global
Total Pages: 440
Release: 2015-04-30
ISBN: 1466683546
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Handbook of Research on Integrating Social Media into Strategic Marketing Book Excerpt:

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

The Preference Driven Lead User Method for New Product Development

The Preference Driven Lead User Method for New Product Development
Author: Alexander Sänn
Publsiher: Springer
Total Pages: 235
Release: 2017-02-18
ISBN: 3658172630
Category: Science
Language: EN, FR, DE, ES & NL

The Preference Driven Lead User Method for New Product Development Book Excerpt:

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Social Media Marketing Breakthroughs in Research and Practice

Social Media Marketing  Breakthroughs in Research and Practice
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1572
Release: 2018-05-04
ISBN: 1522556389
Category: Computers
Language: EN, FR, DE, ES & NL

Social Media Marketing Breakthroughs in Research and Practice Book Excerpt:

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

The Handbook of Technology and Innovation Management

The Handbook of Technology and Innovation Management
Author: Scott Shane
Publsiher: John Wiley & Sons
Total Pages: 504
Release: 2009-07-07
ISBN: 1405127910
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Handbook of Technology and Innovation Management Book Excerpt:

This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. The editor provides with a critical, introductory essay that establishes the theoretical framework for studying technology and innovation management The book will include 15-20 original essays by leading authors chosen for their key contribution to the field These chapters chart the important debates and theoretical issues under 3 or 4 thematic headings The handbook concludes with an essay by the Editor highlighting the emergent issues for research The book is targeted as a handbook for academics as well as a text for graduate courses in technology and innovation management

Managing Innovation

Managing Innovation
Author: Joe Tidd,John R. Bessant
Publsiher: John Wiley & Sons
Total Pages: 608
Release: 2018-06-05
ISBN: 1119379458
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Managing Innovation Book Excerpt:

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of Managing Innovation continues to include the popular Innovation in Action sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, todays students will be equipped to bring about the eras next great advances.

ECEI2009 4th European conference on entrepreneurship and innovation

ECEI2009  4th European conference on entrepreneurship and innovation
Author: Johan Breat
Publsiher: Academic Conferences Limited
Total Pages: 58
Release: 2009
ISBN: 190663842X
Category: Electronic Book
Language: EN, FR, DE, ES & NL

ECEI2009 4th European conference on entrepreneurship and innovation Book Excerpt: