Integrated Marketing Communications

Integrated Marketing Communications
Author: Philip J. Kitchen,Patrick de Pelsmacker
Publsiher: Psychology Press
Total Pages: 193
Release: 2004
ISBN: 9780415314206
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Integrated Marketing Communications Book Excerpt:

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Integrated Marketing Communication

Integrated Marketing Communication
Author: Jerry Kliatchko
Publsiher: Cambridge Scholars Publishing
Total Pages: 135
Release: 2019-10-29
ISBN: 1527542394
Category: Social Science
Language: EN, FR, DE, ES & NL

Integrated Marketing Communication Book Excerpt:

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

Strategic Integrated Marketing Communication

Strategic Integrated Marketing Communication
Author: Larry Percy
Publsiher: Routledge
Total Pages: 308
Release: 2008
ISBN: 0750679808
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Integrated Marketing Communication Book Excerpt:

Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.

Integrated Marketing Communication

Integrated Marketing Communication
Author: Jeanne M. Persuit,Christina L. McDowell Marinchak
Publsiher: Lexington Books
Total Pages: 198
Release: 2016-09-22
ISBN: 1498540031
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Integrated Marketing Communication Book Excerpt:

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Marketing in the 21st Century Integrated marketing communication

Marketing in the 21st Century  Integrated marketing communication
Author: Bruce David Keillor
Publsiher: Greenwood Publishing Group
Total Pages: 305
Release: 2007
ISBN: 9780275992798
Category: Communication in marketing
Language: EN, FR, DE, ES & NL

Marketing in the 21st Century Integrated marketing communication Book Excerpt:

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication
Author: Jeanne M. Persuit
Publsiher: Lexington Books
Total Pages: 158
Release: 2013-07-18
ISBN: 0739171143
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media and Integrated Marketing Communication Book Excerpt:

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Integrated Marketing Communications

Integrated Marketing Communications
Author: Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Bill Chitty,Terence A. Shimp,J. Craig Andrews
Publsiher: Cengage AU
Total Pages: 570
Release: 2020-11-12
ISBN: 0170443000
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Integrated Marketing Communications Book Excerpt:

Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Marketing Communications

Marketing Communications
Author: Steve Bird
Publsiher: Juta and Company Ltd
Total Pages: 578
Release: 2004
ISBN: 9780702165092
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Communications Book Excerpt:

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

FCS Marketing Communication L3

FCS Marketing Communication L3
Author: Karien Gerber
Publsiher: Pearson South Africa
Total Pages: 393
Release: 2008
ISBN: 9781770250574
Category: Communication in marketing
Language: EN, FR, DE, ES & NL

FCS Marketing Communication L3 Book Excerpt:

Strategic Marketing Communications

Strategic Marketing Communications
Author: Paul Russell Smith,Paul Smith,Chris Berry,Alan Pulford
Publsiher: Kogan Page Publishers
Total Pages: 300
Release: 1999
ISBN: 9780749429188
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Marketing Communications Book Excerpt:

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

The Executor of Integrated Marketing Communications Strategy Marcom Manager s Working Model

The Executor of Integrated Marketing Communications Strategy  Marcom Manager   s Working Model
Author: Kwang-Yong Shin
Publsiher: Springer Science & Business Media
Total Pages: 148
Release: 2013-06-04
ISBN: 3642380913
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Executor of Integrated Marketing Communications Strategy Marcom Manager s Working Model Book Excerpt:

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications
Author: Larry Percy
Publsiher: Routledge
Total Pages: 334
Release: 2014-06-27
ISBN: 1136776273
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Integrated Marketing Communications Book Excerpt:

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

The Evolution of Integrated Marketing Communications

The Evolution of Integrated Marketing Communications
Author: Don Schultz,Charles H. Patti,Philip J. Kitchen
Publsiher: Routledge
Total Pages: 136
Release: 2013-12-16
ISBN: 1317979605
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Evolution of Integrated Marketing Communications Book Excerpt:

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Integrated Marketing Communications with Student Resource Access 12 Months

Integrated Marketing Communications with Student Resource Access 12 Months
Author: Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews
Publsiher: Cengage AU
Total Pages: 532
Release: 2017-11-16
ISBN: 0170386511
Category: Communication in marketing
Language: EN, FR, DE, ES & NL

Integrated Marketing Communications with Student Resource Access 12 Months Book Excerpt:

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Integrated Marketing Communications in Football

Integrated Marketing Communications in Football
Author: Argyro Elisavet Manoli
Publsiher: Routledge
Total Pages: 176
Release: 2022-07-01
ISBN: 1000610268
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

Integrated Marketing Communications in Football Book Excerpt:

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres.

Marketing Communications

Marketing Communications
Author: Chris Fill
Publsiher: Pearson Education
Total Pages: 958
Release: 2009
ISBN: 9780273717225
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Communications Book Excerpt:

Building on its established structure and reputation, the fifth edition of "Marketing Communications "is geared toward students studying marketing or business studies at undergraduate level and postgraduate students on marketing related programmes. The book is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. "Marketing Communications "adopts a critical perspective of the subject and unlike other texts in the field, which adopt a 'how-to' approach, this text provides readers with an insight into the 'why' about marketing communications. Comprehensive web site Enhance your teaching/learning with materials available on the companion web site. Visit www.pearsoned.co.uk/fill to access outline answers to the MiniCase questions, an Instructor's Manual, PowerPoint slides and, NEW TO THIS EDITION, podcasts, video and direction to key academic papers on marketing communications. There are opportunities for students and tutors to share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers. About the author Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is the Senior Examiner for the "Marketing Communications" module offered by the Chartered Institute of Marketing on the Professional Diploma programme and he is also responsible for the module "Managing Corporate Reputation" on the newly revised Postgraduate Diploma programme. 'This new edition is a superb text that covers the core areas of the subject area as well as the latest and contemporary developments that have impacted companies and consumers. Students will find this book interesting to read, with many relevant case studies, vignettes with questions, figures and diagrams that provide clear connections between theory and practice.' Professor T. C. Melewar PhD, Professor of Marketing and Strategy, Brunel University "'Marketing Communications" engages and stimulates the reader with interesting, contemporary and beautifully presented imagery and examples. This is an invaluable resource and should be on the bookshelf of every serious student of advertising and marketing.' Marian Norwood, Course Director BSc Hons Advertising, University of Ulster All Island Marketing Award Winner 'This book has always been THE definitive marketing communications 'authority' - but this new edition has superseded all my expectations in terms of delivering an exciting and authoritative text which stimulates the reader and explores the most apt and crucial contemporary key issues for tomorrow's recession-proof marketing communicators.' Dr Ruth Ashford, PhD, Chartered Marketer, MCIM, MAM, AIPM Head of Marketing and Retail Division, MMU Business School

A Reader in Marketing Communications

A Reader in Marketing Communications
Author: Philip Kitchen,Patrick de Pelsmacker,Lynne Eagle,Don E. Schultz
Publsiher: Routledge
Total Pages: 292
Release: 2020-08-26
ISBN: 1000143260
Category: Business & Economics
Language: EN, FR, DE, ES & NL

A Reader in Marketing Communications Book Excerpt:

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

Marketing Communications

Marketing Communications
Author: Paul Russell Smith,Jonathan Taylor
Publsiher: Kogan Page Publishers
Total Pages: 696
Release: 2004
ISBN: 9780749442651
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Communications Book Excerpt:

This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

Integrated Marketing Communications

Integrated Marketing Communications
Author: Lawrence Ang
Publsiher: Cambridge University Press
Total Pages: 400
Release: 2014-01-02
ISBN: 1107649188
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Integrated Marketing Communications Book Excerpt:

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp,J. Craig Andrews
Publsiher: Cengage Learning
Total Pages: 752
Release: 2012-02-28
ISBN: 1133709389
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising Promotion and Other Aspects of Integrated Marketing Communications Book Excerpt:

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.