Italy Luxury Family Hotels and Resorts

Italy Luxury Family Hotels and Resorts
Author: Max Publication, Incorporated
Publsiher: Debra Levinson
Total Pages: 212
Release: 2012-02-14
ISBN: 0979988225
Category: Travel
Language: EN, FR, DE, ES & NL

Italy Luxury Family Hotels and Resorts Book Excerpt:

Luxury Marketing

Luxury Marketing
Author: Klaus-Peter Wiedmann,Nadine Hennigs
Publsiher: Springer Science & Business Media
Total Pages: 416
Release: 2012-11-10
ISBN: 3834943991
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Luxury Marketing Book Excerpt:

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Digital Marketing Strategies for Fashion and Luxury Brands

Digital Marketing Strategies for Fashion and Luxury Brands
Author: Ozuem, Wilson,Azemi, Yllka
Publsiher: IGI Global
Total Pages: 460
Release: 2017-10-31
ISBN: 1522526986
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Marketing Strategies for Fashion and Luxury Brands Book Excerpt:

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Sustainable Luxury Brands

Sustainable Luxury Brands
Author: Cesare Amatulli,Matteo De Angelis,Michele Costabile,Gianluigi Guido
Publsiher: Springer
Total Pages: 244
Release: 2017-01-20
ISBN: 1137601590
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Sustainable Luxury Brands Book Excerpt:

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Luxury World

Luxury World
Author: Mark Tungate
Publsiher: Kogan Page Publishers
Total Pages: 272
Release: 2009-10-03
ISBN: 0749458569
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Luxury World Book Excerpt:

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Internationalization of Luxury Fashion Firms

Internationalization of Luxury Fashion Firms
Author: Andrea Runfola,Matilde Milanesi,Simone Guercini
Publsiher: Springer Nature
Total Pages: 195
Release: 2021-12-08
ISBN: 3030887553
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Internationalization of Luxury Fashion Firms Book Excerpt:

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

Innovation in Luxury Fashion Family Business

Innovation in Luxury Fashion Family Business
Author: E. Giacosa
Publsiher: Springer
Total Pages: 195
Release: 2014-12-10
ISBN: 1137498668
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Innovation in Luxury Fashion Family Business Book Excerpt:

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Luxury Fashion Branding

Luxury Fashion Branding
Author: U. Okonkwo
Publsiher: Springer
Total Pages: 352
Release: 2016-01-18
ISBN: 0230590888
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Luxury Fashion Branding Book Excerpt:

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands
Author: Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publsiher: IGI Global
Total Pages: 351
Release: 2021-03-26
ISBN: 1799858839
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Developing Successful Global Strategies for Marketing Luxury Brands Book Excerpt:

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

The New Luxury Experience

The New Luxury Experience
Author: Wided Batat
Publsiher: Springer
Total Pages: 240
Release: 2019-04-29
ISBN: 3030016714
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The New Luxury Experience Book Excerpt:

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK

Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands

Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands
Author: Wilson Ozuem,Elena Patten,Yllka Azemi
Publsiher: Universal-Publishers
Total Pages: 386
Release: 2019-11-15
ISBN: 1627347402
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands Book Excerpt:

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.

Sustainable Luxury Entrepreneurship and Innovation

Sustainable Luxury  Entrepreneurship  and Innovation
Author: Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
Publsiher: Springer
Total Pages: 207
Release: 2017-12-07
ISBN: 9811067163
Category: Science
Language: EN, FR, DE, ES & NL

Sustainable Luxury Entrepreneurship and Innovation Book Excerpt:

This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.

Global Luxury Trends

Global Luxury Trends
Author: J. Hoffmann,I. Coste-Manière
Publsiher: Springer
Total Pages: 275
Release: 2012-12-04
ISBN: 113728739X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Global Luxury Trends Book Excerpt:

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets
Author: G. Atwal,D. Bryson
Publsiher: Springer
Total Pages: 214
Release: 2014-03-07
ISBN: 1137330538
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Luxury Brands in Emerging Markets Book Excerpt:

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

The Player Bookazine Issue 24

The Player Bookazine Issue 24
Author: The Player
Publsiher: The Player
Total Pages: 135
Release: 2013-11-30
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

The Player Bookazine Issue 24 Book Excerpt:

Luxury Online

Luxury Online
Author: Uché Okonkwo
Publsiher: Springer
Total Pages: 360
Release: 2010-02-26
ISBN: 0230248330
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Luxury Online Book Excerpt:

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Corinne Or Italy

Corinne  Or Italy
Author: Germaine de Staël,Madame De Sta?l
Publsiher: Oxford University Press, USA
Total Pages: 422
Release: 1998
ISBN: 9780192825056
Category: Fiction
Language: EN, FR, DE, ES & NL

Corinne Or Italy Book Excerpt:

Corinne, or Italy (1807) is both the story of a love affair and Madame de Stael's homage to the landscape, literature, and art of Italy. The Scottish peer Lord Nelvil is torn between his passion for the beautiful Italian poetess Corinne and respect for his dead father's wish that he should marry Lucile, a traditionally dutiful English girl. His choice leads to tragedy for Corinne and a seared conscience for himself. Madame de Stael weaves discreet French Revolutionary allusion and allegory into her novel. It stands at the birth of modern nationalism and is also one of the first works to put a woman's creativity centre stage. Sylvia Raphael's new translation preserves the natural character of the French original and is complemented by notes and an introduction which sets an extraordinary work of European Romanticism in its historical context.

International Retail Marketing

International Retail Marketing
Author: Christopher Moore,Margaret Bruce,Grete Birtwistle
Publsiher: Routledge
Total Pages: 280
Release: 2007-03-30
ISBN: 1136393803
Category: Business & Economics
Language: EN, FR, DE, ES & NL

International Retail Marketing Book Excerpt:

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Shaping Femininity

Shaping Femininity
Author: Sarah Bendall
Publsiher: Bloomsbury Publishing
Total Pages: 352
Release: 2021-10-07
ISBN: 1350164135
Category: Design
Language: EN, FR, DE, ES & NL

Shaping Femininity Book Excerpt:

In sixteenth and seventeenth-century England, the female silhouette underwent a dramatic change. This very structured form, created using garments called bodies and farthingales, existed in various extremes in Western Europe and beyond, in the form of stays, corsets, hoop petticoats and crinolines, right up until the twentieth century. With a nuanced approach that incorporates a stunning array of visual and written sources and drawing on transdisciplinary methodologies, Shaping Femininity explores the relationship between material culture and femininity by examining the lives of a wide range of women, from queens to courtiers, farmer's wives and servants, uncovering their lost voices and experiences. It reorients discussions about female foundation garments in English and wider European history, arguing that these objects of material culture began to shape and define changing notions of the feminine bodily ideal, social status, sexuality and modesty in the early modern period, influencing enduring Western notions of femininity. Beautifully illustrated in full colour throughout, Shaping Femininity is the first large-scale exploration of the materiality, production, consumption and meanings of women's foundation garments in sixteenth and seventeenth-century England. It offers a fascinating insight into dress and fashion in the early modern period, and offers much of value to all those interested in the history of early modern women and gender, material culture and consumption, and the history of the body, as well as curators and reconstructors.

The History of the French Revolution

The History of the French Revolution
Author: Adolphe Thiers
Publsiher: Unknown
Total Pages: 135
Release: 1881
ISBN: 1928374650XXX
Category: France
Language: EN, FR, DE, ES & NL

The History of the French Revolution Book Excerpt: