Jab Jab Jab Right Hook

Jab  Jab  Jab  Right Hook
Author: Gary Vaynerchuk
Publsiher: Harper Collins
Total Pages: 224
Release: 2013-11-26
ISBN: 0062273078
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Jab Jab Jab Right Hook Book Excerpt:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

SUMMARY Jab Jab Jab Right Hook How To Tell Your Story In A Noisy Social World By Gary Vaynerchuk

SUMMARY   Jab  Jab  Jab  Right Hook  How To Tell Your Story In A Noisy Social World By Gary Vaynerchuk
Author: Shortcut Edition
Publsiher: Shortcut Edition
Total Pages: 35
Release: 2021-06-10
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

SUMMARY Jab Jab Jab Right Hook How To Tell Your Story In A Noisy Social World By Gary Vaynerchuk Book Excerpt:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to succeed in social media marketing. You will also discover : the importance of new platforms and mobile for all businesses; the need to adapt your approach to the target site and audience; the right balance between repeated contacts to get noticed, creating links and calls to action leading to sales; the differences, strengths and codes of different networks. More than any other channel, social networks are nowadays the essential place for marketing. Their place in our lives is preponderant and will only grow in the future. However, companies have not mastered them enough and their campaigns are often unsuitable. Each platform has its own rules and lends itself to a certain type of message. By understanding the expectations of these different audiences, you will benefit from their enormous potential. *Buy now the summary of this book for the modest price of a cup of coffee!

Jab Jab Jab Right Hook

Jab  Jab  Jab  Right Hook
Author: Gary Vaynerchuk
Publsiher: Unknown
Total Pages: 135
Release: 2018
ISBN: 9788829509843
Category: Internet marketing
Language: EN, FR, DE, ES & NL

Jab Jab Jab Right Hook Book Excerpt:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hookis a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Summary of Gary Vaynerchuk s Jab Jab Jab Right Hook by Milkyway Media

Summary of Gary Vaynerchuk   s Jab  Jab  Jab  Right Hook by Milkyway Media
Author: Milkyway Media
Publsiher: Milkyway Media
Total Pages: 30
Release: 2019-10-18
ISBN: 1928374650XXX
Category: Study Aids
Language: EN, FR, DE, ES & NL

Summary of Gary Vaynerchuk s Jab Jab Jab Right Hook by Milkyway Media Book Excerpt:

Are your social media accounts...a little lonely? In Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (2013), entrepreneur and marketing expert Gary Vaynerchuk explains how companies can win attention, and ultimately increase their business, by creating advertisements for social media platforms that blend seamlessly with user-submitted content… Purchase this in-depth summary to learn more.

Summary Jab Jab Jab Right Hook

Summary  Jab  Jab  Jab  Right Hook
Author: BusinessNews Publishing
Publsiher: Primento
Total Pages: 15
Release: 2014-10-14
ISBN: 2511024128
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Summary Jab Jab Jab Right Hook Book Excerpt:

The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World". This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an alluring offer (a right hook) to the target audience. By taking the time to follow this process and using social media to get your message and story across, you are sure to be rewarded with greater sales afterwards. Added-value of this summary: • Save time • Understand the key concepts • Expand your selling skills To learn more, read "Jab, Jab, Jab, Right Hook" and discover the best strategy for attracting customers in the noisy world of social media.

Summary of Jab Jab Jab Right Hook

Summary of Jab  Jab  Jab  Right Hook
Author: Abbey Beathan
Publsiher: Unknown
Total Pages: 74
Release: 2019-06-10
ISBN: 9781646153312
Category: Study Aids
Language: EN, FR, DE, ES & NL

Summary of Jab Jab Jab Right Hook Book Excerpt:

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Book Summary Abbey Beathan (Disclaimer: This is NOT the original book.) Learn how to connect with your customers and beat the competition. Bestselling author and social media expert Gary Vaynerchuk comes back again to introduce you to the world of social media marketing and what's the best approach to it. In order to beat the competition, you must use social media platforms or you'll be invisible to your customers. But how do we use this tool in the best way? How can we create a stronger bond with our clients and knock out the competition? Vaynerchuk through years of experience and blood, sweat and tears has finally come up with the answer. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Gary Vaynerchuk. In Jab, Jab, Jab, Right Hook Vaynerchuk shows how the majority of companies are doing it wrong. He shows us the importance of context and why it's more important than ever. You are also going to learn how to perfectly adapt your content into the most important social media platforms of the time which are: Tumblr, Pinterest, Facebook, Twitter and Instagram. There is much to find out and little time to do it! Get the upper hand on your competition before they take the first step. Gary Vaynerchuk will change your point of view regarding social media and teach you how to use their numerous features to your favour. P.S. Jab, Jab, Jab, Right Hook is an extremely helpful book that will teach you the right way to communicate using social media in order to give your business a big advantage. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Summary of Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Summary of Jab  Jab  Jab  Right Hook  How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Author: BestPrint
Publsiher: Unknown
Total Pages: 27
Release: 2021-08-09
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Summary of Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Book Excerpt:

Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow - the "right hook" that knocks consumers into buying their product. The author teaches you social media moves that'll have your product floating like a butterfly and stinging like a bee.

Summary of Jab Jab Jab Right Hook

Summary of Jab  Jab  Jab  Right Hook
Author: Abbey Beathan
Publsiher: Unknown
Total Pages: 72
Release: 2018-06-08
ISBN: 9781720718383
Category: Internet marketing
Language: EN, FR, DE, ES & NL

Summary of Jab Jab Jab Right Hook Book Excerpt:

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk | Book Summary | Abbey Beathan (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link: http://amzn.to/2EqO842) Learn how to connect with your customers and beat the competition. Bestselling author and social media expert Gary Vaynerchuk comes back again to introduce you to the world of social media marketing and what's the best approach to it. In order to beat the competition, you must use social media platforms or you'll be invisible to your customers. But how do we use this tool in the best way? How can we create a stronger bond with our clients and knock out the competition? Vaynerchuk through years of experience and blood, sweat and tears has finally come up with the answer. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Gary Vaynerchuk. In Jab, Jab, Jab, Right Hook Vaynerchuk shows how the majority of companies are doing it wrong. He shows us the importance of context and why it's more important than ever. You are also going to learn how to perfectly adapt your content into the most important social media platforms of the time which are: Tumblr, Pinterest, Facebook, Twitter and Instagram. There is much to find out and little time to do it! Get the upper hand on your competition before they take the first step. Gary Vaynerchuk will change your point of view regarding social media and teach you how to use their numerous features to your favour. P.S. Jab, Jab, Jab, Right Hook is an extremely helpful book that will teach you the right way to communicate using social media in order to give your business a big advantage. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before FREE 2 Page Printable Summary BONUS for you to paste in on your office, home etc Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2EqO842 "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Jab Jab Jab Right Hook by Gary Vaynerchuk Summary

Jab  Jab  Jab  Right Hook by Gary Vaynerchuk  Summary
Author: QuickRead,Alyssa Burnette
Publsiher: QuickRead.com
Total Pages: 135
Release: 2022
ISBN: 1928374650XXX
Category: Study Aids
Language: EN, FR, DE, ES & NL

Jab Jab Jab Right Hook by Gary Vaynerchuk Summary Book Excerpt:

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. How to pack a powerful punch on social media. Wouldn’t it be great if your social media presence was a knock-out? If you were knocking down sales targets left and right? Every entrepreneur and social media manager wants that, but it can often be difficult to stand out from the crowd. Jab, Jab, Jab, Right Hook (2013) is bestselling author and social media guru Gary Vaynerchuk’s guide to creating a social media presence that packs a punch.

Will the Real You Please Stand Up

Will the Real You Please Stand Up
Author: Kim Garst
Publsiher: Morgan James Publishing
Total Pages: 170
Release: 2015-01-13
ISBN: 1630472700
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Will the Real You Please Stand Up Book Excerpt:

"People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.

FOCUS on College Success

FOCUS on College Success
Author: Constance Staley
Publsiher: Cengage Learning
Total Pages: 464
Release: 2016-12-05
ISBN: 1337515604
Category: Education
Language: EN, FR, DE, ES & NL

FOCUS on College Success Book Excerpt:

With increased attention to diversity, mindfulness, resilience, grit, productivity, financial literacy, alternative presentation e-tools, and new career planning strategies, the fifth edition of FOCUS ON COLLEGE SUCCESS recognizes the varied experiences you bring to the college classroom and guides you to build your motivation and increase your focus. Because of its engaging, relevant style that speaks to readers directly, 97% of students surveyed recommended that their professor use this book again with next year's first-year students. While college success strategies may seem like common sense (after you read about them), many are not. Written by a leader in the field of motivation and focus, the text covers topics, tools, and techniques that will deliver results. By learning these skills early on, you can avoid many of the pitfalls which cause so many students to stumble. All of the book's exercises and activities are designed to help you learn more about yourself and help you focus on what you need to do to succeed. Going well beyond college, these lessons will help you in your career and your personal life. Specific tools help you make self-discoveries and chart your progress through the text. Did you know that your odds of completing college successfully go up after you take a college success course? That makes FOCUS ON COLLEGE SUCCESS a no-brainer. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Building Value through Marketing

Building Value through Marketing
Author: Philip Sugai
Publsiher: Routledge
Total Pages: 226
Release: 2020-09-22
ISBN: 1000178765
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Building Value through Marketing Book Excerpt:

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.

Proverbs 31 Entrepreneur Toolkit Just Because Girls Do It A Little Differently

Proverbs 31 Entrepreneur Toolkit   Just Because Girls Do It A Little Differently
Author: Priscilla Shumba
Publsiher: Reinventing Perspectives
Total Pages: 228
Release: 2021-02-18
ISBN: 1928374650XXX
Category: Religion
Language: EN, FR, DE, ES & NL

Proverbs 31 Entrepreneur Toolkit Just Because Girls Do It A Little Differently Book Excerpt:

The Proverbs 31 Woman is a fierce entrepreneur who fears her God. The secret to her accomplishments is that Jesus is at the centre of all her doings. This books has faith as the foundation to principled business, developing strategy, being present in the marketplace, self care for the entrepreneurial life and how to manage the faith windows in business. Readers are raving about this book. Every woman needs a copy of her own entrepreneur toolkit. For more information: Website: www.reinventingperspectives.com Reinventing Perspectives Podcast (available on Spotify, ApplePodcasts and more): https://reinventingperspectives.buzzsprout.com Please leave a review. Would love to know how you found the book :)

Digital Leadership in Higher Education

Digital Leadership in Higher Education
Author: Josie Ahlquist
Publsiher: Stylus Publishing, LLC
Total Pages: 312
Release: 2020-09-18
ISBN: 1620367548
Category: Education
Language: EN, FR, DE, ES & NL

Digital Leadership in Higher Education Book Excerpt:

“Effective leadership means we must bring our values and mission - not just soundbites - to our activity in the digital sphere. And it's not as hard as you may think, thanks to the very practical examples and exercises Josie Ahlquist has given us in this book.” Brandon Busteed, President - University Partners, Kaplan, Inc. “Often, higher education leaders see social media as a burden. Digital Leadership In Higher Education should be required reading in any leadership program because it clearly demonstrates how social media can and should extend leadership rather than be a burden for it.” Russell Lowery-Hart, President - Amarillo College In this groundbreaking book, Josie Ahlquist provides readers with the tools they need to take a strong, values-based approach to leadership in the various digital spaces vital to the world of higher education today. Filled with real-world examples and tools to negotiate this ever changing digital landscape, the book fills an important niche in the literature: A user manual for your digital leadership journey. Each chapter includes tools and tactics, as well as stories that bridge the gap between technology and connection with community. This book doesn’t have a recipe for cooking up the next viral video, it offers lots of ways to stay true to individual and organizational values while engaging online. Whether a college president, dean of students, associate professor, or a program coordinator, there is a need for leaders who aren’t just early adopters and social media enthusiasts, but authentic individuals who back up their technology use with a purposeful philosophy and a values-based approach to their role.

Focus On 100 Most Popular American Internet Celebrities

Focus On  100 Most Popular American Internet Celebrities
Author: Wikipedia contributors
Publsiher: e-artnow sro
Total Pages: 135
Release: 2022
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Focus On 100 Most Popular American Internet Celebrities Book Excerpt:

You Are The First You

You Are The First You
Author: Whitney Holtzman
Publsiher: Simon and Schuster
Total Pages: 146
Release: 2020-04-15
ISBN: 1950906477
Category: Biography & Autobiography
Language: EN, FR, DE, ES & NL

You Are The First You Book Excerpt:

“It’s time to follow the nagging voice that’s been tugging inside of you and chase ultimate happiness and the life you’ve always envisioned for yourself.” Do you want to achieve your dreams and find your place in the world? Whether you are in a season of transition or starting a new chapter in life, author Whitney Holtzman wants you to know You Are The First You. In her literary debut, Whitney writes about the lessons necessary to be successful in life and in business, but that we aren’t taught in school. Follow the story of Whitney’s career in the sports marketing world as a female entrepreneur. Her journey has included stops at ESPN, Major League Baseball and VaynerMedia, working for entrepreneur Gary Vaynerchuk. Her passion is at the intersection of sports and making the world a better place, which was evidenced when she then joined RISE, which was founded by the owner of the Miami Dolphins. RISE is a racial equality nonprofit with the commissioner of every major sports league on the board. Ultimately, Whitney became an entrepreneur and launched her own company, Social Victories, which helps professional athletes and sports leagues build their brands. Most importantly, You Are the First You is filled with all the essential lessons Whitney has learned throughout her journey that are key to a successful career and finding one’s purpose in life. Her goals in sharing her story are to provide readers with an unwavering belief in themselves and to motivate them to never give up on their dreams.

How to Lead a Values Based Professional Services Firm

How to Lead a Values Based Professional Services Firm
Author: Don Scales,Fran Biderman-Gross
Publsiher: John Wiley & Sons
Total Pages: 240
Release: 2020-01-22
ISBN: 1119621550
Category: Business & Economics
Language: EN, FR, DE, ES & NL

How to Lead a Values Based Professional Services Firm Book Excerpt:

We live in a values-driven world. As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver. How to Lead a Values-Based Professional Services Firm shares the vital experience and valuable insights that leaders require to evolve their organizations and navigate the values-driven world we live in. • Live your purpose to stay alive and build a faithful following of clients and team members. • Employ your authentic values as your guide through the modern market and drive profitability. • Share meaningful stories that emotionally connect with today's clientele to transform them into tomorrow's brand ambassadors. 3 keys to unlock purpose and profit will enable you to turn the obstacles of the shifting market into your greatest opportunities, soar above your competitors, and grow your revenue beyond your highest projections.

Strategic Social Media Management

Strategic Social Media Management
Author: Karen E. Sutherland
Publsiher: Springer Nature
Total Pages: 424
Release: 2020-12-21
ISBN: 9811546584
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Social Media Management Book Excerpt:

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Video Marketing for Libraries

Video Marketing for Libraries
Author: Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Publsiher: Rowman & Littlefield
Total Pages: 194
Release: 2017-08-01
ISBN: 1442269502
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Video Marketing for Libraries Book Excerpt:

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

No B S Guide to Direct Response Social Media Marketing

No B S  Guide to Direct Response Social Media Marketing
Author: Dan S. Kennedy,Kim Walsh-Phillips
Publsiher: Entrepreneur Press
Total Pages: 262
Release: 2015-11-16
ISBN: 161308322X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

No B S Guide to Direct Response Social Media Marketing Book Excerpt:

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales