Landing Page Optimization

Author by : Tim Ash
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 87
Total Download : 922
File Size : 42,7 Mb
GET BOOK

Description : A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.


Landing Page Optimization

Author by : Tim Ash
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 783
File Size : 49,5 Mb
GET BOOK

Description : How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.


Landing Page Optimization For Dummies

Author by : Martin Harwood
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 13
Total Download : 202
File Size : 49,8 Mb
GET BOOK

Description : Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Discover the power of language and how to use it as a call to action Start predicting customer browsing behavior Diagnose current problems with your landing page Create a unified marketing message between the search engine result and landing page Examine common optimization approaches Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.


Optimize Landing Pages For Conversion

Author by : Antwan Pfund
Languange : en
Publisher by : Independently Published
Format Available : PDF, ePub, Mobi
Total Read : 11
Total Download : 291
File Size : 43,7 Mb
GET BOOK

Description : Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO) and involves using methods such as A/B testing to improve the conversion goals of a given landing page. Discover how to transform your landing page into a powerful tool that converts more of your traffic into customers. In this guide, we provide 22 best practices that could help you turn an ordinary landing page into an outstanding one, which converts more traffic into profits.


Landing Page Into An Outstanding One

Author by : Kimber Strange
Languange : en
Publisher by : Independently Published
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 605
File Size : 46,7 Mb
GET BOOK

Description : Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO) and involves using methods such as A/B testing to improve the conversion goals of a given landing page. Discover how to transform your landing page into a powerful tool that converts more of your traffic into customers. In this guide, we provide 22 best practices that could help you turn an ordinary landing page into an outstanding one, which converts more traffic into profits.


Landing Page Optimization

Author by : Porter Mills
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 44
Total Download : 571
File Size : 54,8 Mb
GET BOOK

Description : Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.


Lead Opt In Pages

Author by : Zach Miller
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 88
Total Download : 191
File Size : 51,9 Mb
GET BOOK

Description : "This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages. Good landing page design isn't just a nice thing to know - it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. This course is not complicated, not expensive, conversion rate optimization is not time consuming and watching this course will make a differenence to your bottom line."--Resource description page.


Website Optimization

Author by : Rich Page
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 28
Total Download : 801
File Size : 53,6 Mb
GET BOOK

Description : Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.


Website Optimization

Author by : Andrew B. King
Languange : en
Publisher by : "O'Reilly Media, Inc."
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 454
File Size : 50,5 Mb
GET BOOK

Description : Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.


Conversion Optimization

Author by : Khalid Saleh
Languange : en
Publisher by : "O'Reilly Media, Inc."
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download : 284
File Size : 48,9 Mb
GET BOOK

Description : How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)


The Art Of Seo

Author by : Eric Enge
Languange : en
Publisher by : "O'Reilly Media, Inc."
Format Available : PDF, ePub, Mobi
Total Read : 74
Total Download : 564
File Size : 51,5 Mb
GET BOOK

Description : Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.


Data Science Learning By Latent Structures And Knowledge Discovery

Author by : Berthold Lausen
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 22
Total Download : 391
File Size : 45,6 Mb
GET BOOK

Description : This volume comprises papers dedicated to data science and the extraction of knowledge from many types of data: structural, quantitative, or statistical approaches for the analysis of data; advances in classification, clustering and pattern recognition methods; strategies for modeling complex data and mining large data sets; applications of advanced methods in specific domains of practice. The contributions offer interesting applications to various disciplines such as psychology, biology, medical and health sciences; economics, marketing, banking and finance; engineering; geography and geology; archeology, sociology, educational sciences, linguistics and musicology; library science. The book contains the selected and peer-reviewed papers presented during the European Conference on Data Analysis (ECDA 2013) which was jointly held by the German Classification Society (GfKl) and the French-speaking Classification Society (SFC) in July 2013 at the University of Luxembourg.


Advanced Web Metrics With Google Analytics

Author by : Brian Clifton
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 91
Total Download : 795
File Size : 48,7 Mb
GET BOOK

Description : Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.


Search Engine Optimization

Author by : Kristopher B. Jones
Languange : en
Publisher by : John Wiley and Sons
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 775
File Size : 45,8 Mb
GET BOOK

Description :


Decoding Digital

Author by : Somdutta Singh
Languange : en
Publisher by : Notion Press
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 664
File Size : 43,5 Mb
GET BOOK

Description : This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.


Seo Search Engine Optimization Bible

Author by : Jerri L. Ledford
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 18
Total Download : 274
File Size : 49,5 Mb
GET BOOK

Description : This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more


Buyer S Guide On Choosing The Right Search Engine Marketing Agencies Tools

Author by : Jeev Trika
Languange : en
Publisher by : AuthorHouse
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 135
File Size : 55,9 Mb
GET BOOK

Description : In today's business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing. Web service providers can help make your website the "go to" resource for your - but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you'll end up placing the viability of your company's website in the wrong hands. In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online. Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software. In each chapter, you'll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you'll be able to confidently hire and work with a web services professional or company to get your website where it needs to be.


True Connections

Author by : Martin Greif
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 635
File Size : 47,8 Mb
GET BOOK

Description : If your website does not generate sales, leads, subscriptions, or revenue at the rate you think it should, then this book is probably for you. This is a step by step guide that will outline all the conversion barriers on your site. If you follow the principles in the book, you will be able to diagnose the problems that are stopping your website visitors from engaging with you. Here's the key takeaway. It's not about you, it's about your visitors. Address their issues and you will solve your own problems. This is the key principle in Conversion Rate Optimization (CRO). It does not matter if you are optimizing landing pages, performing A/B tests, or redesigning your website, aligning user intent with their website experience is the only way to increase your conversion rate. So how do you align user intent? This book will enable you to evaluate your website conversion issues and address any misalignment. If you are new to conversion rate optimization or landing page optimization, reading this book will set you on the correct course to improve your website conversions. If you are an experienced CRO practitioner, this book will provide new insights on how to approach CRO.


Search Engine Optimization Bible

Author by : Jerri L. Ledford
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 145
File Size : 48,6 Mb
GET BOOK

Description : Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.


How To Create High Converting Landing Pages

Author by : John Davidson
Languange : en
Publisher by : Mendon Cottage Books
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 229
File Size : 41,8 Mb
GET BOOK

Description : Introduction Clearly Know Your Customer’s Pain Points Be Specific Your Call to Action (CTA) Has To Be Strong You Need to Establish Credibility Using the Trust Indicators Use of Bullet Points Can Make a Difference The Body Text Has to Be Interesting & the Keywords Must Be Highlighted Provide Your Customers with a Lighter Touch You Must Choose the Right Tool Use the Lead Capture Forms You Have to Give Away Useful Materials You Must Make Your Title to Be Captivating and Influential The Use of Relevant Visuals Show the Value Give Your Landing Page a Test Conclusion Publisher Introduction If you have a desire to get more inflows of the targeted leads, you must have a landing page web design that articulately conveys your message. However, many landing pages have been known not to increase conversion rates and this is the reason why most people complain of insanely low conversion rates. Establishing a new landing page with a great call to action is wise regardless of the kind of business that you run. A landing page comes with numerous advantages and amongst them is the ability to run your business at your absence. Therefore, you have to come up with a system that can convincingly speak to your customers when you are not there. This book will enlighten you on how to change the situation of low conversion rates by simply following the steps below to come up with landing pages with high conversion rates.


Complete B2b Online Marketing

Author by : William Leake
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 936
File Size : 46,9 Mb
GET BOOK

Description : Learn to take full advantage of search and social media for B2Bmarketing Business-to-business marketers have been slow to enter theonline marketing arena, but now that the impact of search andsocial media marketing in the consumer marketplace is clearlydocumented, B2B marketers are ready for a complete guide to makingthe most of the medium. Written by experts with first-handknowledge of the field, this book clearly explains how to leveragetoday's search engine marketing and social media technologies toget, nurture, and convert leads. Topics include strategy, branding,monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines andstrategies for how best to gain, nurture, and convert leads usingtoday's Internet technologies and strategies This ultimate how-to guide examines strategic and brandingconsiderations, search engine optimization techniques, and how tomaximize the impact of banner ads and landing pages Explains how to use social media listening and monitoringtools, how to engage visitors, and how to allocate resources toensure success Covers measuring results, improving web site usability, usingmetrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of allthat online marketing has to offer will find this guide providesexactly the know-how they need.


What You Must Absolutely Know Before You Start Marketing Your Business Online

Author by : Francisco Bujan
Languange : en
Publisher by : vitalcoaching.com
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 645
File Size : 40,6 Mb
GET BOOK

Description : Online marketing is a JUNGLE! - It's a super challenging environment which is evolving at the speed of light - In this book, I give you tons of hints that will save you lots of money and time - Most of these facts took me months or years to discover because NO ONE talks about them! - You have dozens of marketing services, like auto responder systems, affiliate programs, PPC advertizing, SEO offers and much more! If you simply jump on the first offers that come your way, you will waste your time, REALLY! you need to be smart and speed up your learning curve - Believe me, if you want to survive and thrive with online marketing, you MUST absolutely know the detailed facts I am about to share with you.


Always Be Testing

Author by : Bryan Eisenberg
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 698
File Size : 40,7 Mb
GET BOOK

Description : Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.


You Should Test That

Author by : Chris Goward
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 396
File Size : 48,5 Mb
GET BOOK

Description : Learn how to convert website visitors into customers Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work. Conversion optimization is part science and part art; thisguide provides step-by-step guidance to help you optimize yourwebsite for maximum conversion rates Explains how to analyze data, prioritize experimentopportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how toanalyze the results Features hands-on exercises, case studies, and a full-colorinsert reinforcing key tactics Author has used these techniques to assist Fortune 500clients You Should Test That explains both the "why" and the"how" of conversion optimization, helping you maximize the value ofyour website.


Digital Analytics For Marketing

Author by : Marshall Sponder
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 44
Total Download : 845
File Size : 50,9 Mb
GET BOOK

Description : This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.


Boost E Commerce Sales And Make More Money

Author by : Alex Harris
Languange : en
Publisher by : Alex Designs LLC
Format Available : PDF, ePub, Mobi
Total Read : 64
Total Download : 865
File Size : 43,9 Mb
GET BOOK

Description : In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.


Internet Marketing Start To Finish

Author by : Catherine Juon
Languange : en
Publisher by : Que Publishing
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 511
File Size : 48,5 Mb
GET BOOK

Description : Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship…and, above all, grow profits! You’ll Learn How To: • Craft flexible strategies that can quickly learn from experience • Eliminate "silos" that prevent effective measurement and execution • Overcome obstacles ranging from culture to processes to individual behavior • Build a powerful online sales engine to track customers through the entire relationship • Avoid dangerous data and weed out junk leads • Integrate web KPIs into business decision-making • Link web to lead to CRM analysis • Redefine messages to respond to your key audiences’ personas • Architect and design sites to improve user experience and conversion • Write highly findable content, and then make it even more visible • Start a feedback loop for continually optimizing both tactics and strategy • Globalize Internet marketing for diverse languages and cultures • Translate your performance into boardroom-ready reports CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media. DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience. CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan. ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8


No B S Guide To Direct Response Social Media Marketing

Author by : Dan S. Kennedy
Languange : en
Publisher by : Entrepreneur Press
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 915
File Size : 46,5 Mb
GET BOOK

Description : To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales


Landing Page Success Guide

Author by : Patrick Seems
Languange : en
Publisher by : Editora Bibliomundi
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 742
File Size : 40,6 Mb
GET BOOK

Description : Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.


Joomla 3 Seo And Performance

Author by : Simon Kloostra
Languange : en
Publisher by : Apress
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 971
File Size : 51,8 Mb
GET BOOK

Description : Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success. Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements! Joomla 3 SEO & Performance: • Walks you through the Joomla SEO options, both basic and advanced • Teaches you to breathe SEO while building your websites • Teaches you how to make your websites screaming fast