Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publsiher: Random House
Total Pages: 336
Release: 2008-09-04
ISBN: 1407008242
Category: Self-Help
Language: EN, FR, DE, ES & NL

Made to Stick Book Excerpt:

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

The Encyclopaedic Dictionary

The Encyclopaedic Dictionary
Author: Robert Hunter
Publsiher: Unknown
Total Pages: 135
Release: 1887
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

The Encyclopaedic Dictionary Book Excerpt:

Summary Made to Stick

Summary  Made to Stick
Author: BusinessNews Publishing
Publsiher: Primento
Total Pages: 10
Release: 2013-02-15
ISBN: 2806229685
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Summary Made to Stick Book Excerpt:

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publsiher: Random House
Total Pages: 323
Release: 2008
ISBN: 009950569X
Category: Communication
Language: EN, FR, DE, ES & NL

Made to Stick Book Excerpt:

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

A dictionary of the Spanish and English languages orig compiled by Neuman and Baretti

A dictionary of the Spanish and English languages  orig  compiled by Neuman and Baretti
Author: Henry Neuman
Publsiher: Unknown
Total Pages: 135
Release: 1862
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

A dictionary of the Spanish and English languages orig compiled by Neuman and Baretti Book Excerpt:

Neuman and Baretti s Dictionary of the Spanish and English Languages

Neuman and Baretti s Dictionary of the Spanish and English Languages
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1831
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Neuman and Baretti s Dictionary of the Spanish and English Languages Book Excerpt:

Neuman and Baretti s Dictionary of the Spanish and English languages

Neuman and Baretti s Dictionary of the Spanish and English languages
Author: Henry Neuman
Publsiher: Unknown
Total Pages: 135
Release: 1831
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Neuman and Baretti s Dictionary of the Spanish and English languages Book Excerpt:

Neuman and Barettis Dictionary of the Spanish and English Languages

Neuman and Barettis Dictionary of the Spanish and English Languages
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1831
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Neuman and Barettis Dictionary of the Spanish and English Languages Book Excerpt:

A Dictionary of the Spanish and English Languages

A Dictionary of the Spanish and English Languages
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1854
ISBN: 1928374650XXX
Category: English language
Language: EN, FR, DE, ES & NL

A Dictionary of the Spanish and English Languages Book Excerpt:

The Oxford Handbook of the Bible in Early Modern England C 1530 1700

The Oxford Handbook of the Bible in Early Modern England  C  1530 1700
Author: Kevin Killeen,Helen Smith,Rachel Willie,Rachel Judith Willie
Publsiher: Oxford University Press, USA
Total Pages: 783
Release: 2015
ISBN: 0199686971
Category: Bible
Language: EN, FR, DE, ES & NL

The Oxford Handbook of the Bible in Early Modern England C 1530 1700 Book Excerpt:

The Oxford Handbook of the Bible in Early Modern England, c. 1530-1700 is the indispensable and authoritative guide to the most important book in early modern England. It is essential reading for undergraduates and postgraduates in literature, history, and theology, and an important resource for scholars across the Arts and Humanities. The Handbook includes chapters from the leading scholars in the field, covering topics from sacred geography tobiblical falsehood, translation to revolution, material culture to Milton. Sections explore issues of translation, early modern biblical scholarship, Bible dissemination and circulation, the use of the Bible as apolitical resource, literary appropriations and responses, and the reception of the text across a range of forms.

Disability Space Architecture A Reader

Disability  Space  Architecture  A Reader
Author: Jos Boys
Publsiher: Taylor & Francis
Total Pages: 318
Release: 2017-02-17
ISBN: 1317197178
Category: Architecture
Language: EN, FR, DE, ES & NL

Disability Space Architecture A Reader Book Excerpt:

Disability, Space, Architecture: A Reader takes a groundbreaking approach to exploring the interconnections between disability, architecture and cities. The contributions come from architecture, geography, anthropology, health studies, English language and literature, rhetoric and composition, art history, disability studies and disability arts and cover personal, theoretical and innovative ideas and work. Richer approaches to disability – beyond regulation and design guidance – remain fragmented and difficult to find for architectural and built environment students, educators and professionals. By bringing together in one place some seminal texts and projects, as well as newly commissioned writings, readers can engage with disability in unexpected and exciting ways that can vibrantly inform their understandings of architecture and urban design. Most crucially, Disability, Space, Architecture: A Reader opens up not just disability but also ability – dis/ability – as a means of refusing the normalisation of only particular kinds of bodies in the design of built space. It reveals how our everyday social attitudes and practices about people, objects and spaces can be better understood through the lens of disability, and it suggests how thinking differently about dis/ability can enable innovative and new kinds of critical and creative architectural and urban design education and practice.

Persuasion in Society

Persuasion in Society
Author: Dr Herbert W Simons,Jean G. Jones,Herbert W. Simons
Publsiher: Routledge
Total Pages: 546
Release: 2017-04-07
ISBN: 1317578112
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Persuasion in Society Book Excerpt:

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.

Spanish and English

Spanish and English
Author: Henry Neuman
Publsiher: Unknown
Total Pages: 135
Release: 1809
ISBN: 1928374650XXX
Category: English language
Language: EN, FR, DE, ES & NL

Spanish and English Book Excerpt:

Neuman and Baretti s Dictionary of the Spanish and English Languages Spanish and English

Neuman and Baretti s Dictionary of the Spanish and English Languages  Spanish and English
Author: Henry Neuman,Giuseppe Baretti
Publsiher: Unknown
Total Pages: 135
Release: 1836
ISBN: 1928374650XXX
Category: English language
Language: EN, FR, DE, ES & NL

Neuman and Baretti s Dictionary of the Spanish and English Languages Spanish and English Book Excerpt:

As We Speak

As We Speak
Author: Peter Meyers,Shann Nix
Publsiher: Simon and Schuster
Total Pages: 288
Release: 2012-08-14
ISBN: 1439153086
Category: Business & Economics
Language: EN, FR, DE, ES & NL

As We Speak Book Excerpt:

Outlines an empowering approach to public speaking that draws on the co-author's experience with leading companies, covering topics ranging from content and delivery to body language and interpersonal exchanges. Reprint.

Dictionary of the Spanish and English Language

Dictionary of the Spanish and English Language
Author: Henry Neuman,Giuseppe Marco Antonio Barretti
Publsiher: Unknown
Total Pages: 135
Release: 1832
ISBN: 1928374650XXX
Category: Spanish language
Language: EN, FR, DE, ES & NL

Dictionary of the Spanish and English Language Book Excerpt:

Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publsiher: Unknown
Total Pages: 323
Release: 2010
ISBN: 9780812982008
Category: Contagion (Social psychology)
Language: EN, FR, DE, ES & NL

Made to Stick Book Excerpt:

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation prevented racial prejudice. It brings the principles of winning ideas - and tells how apply these rules to making a messages stick.

The Craft of Scientific Presentations

The Craft of Scientific Presentations
Author: Michael Alley
Publsiher: Springer Science & Business Media
Total Pages: 286
Release: 2013-06-21
ISBN: 1441982795
Category: Science
Language: EN, FR, DE, ES & NL

The Craft of Scientific Presentations Book Excerpt:

The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder. One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research. By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel. About the Author Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides.

1 2 Kings

1   2 Kings
Author: David T. Lamb
Publsiher: Zondervan Academic
Total Pages: 608
Release: 2021-12-14
ISBN: 0310125359
Category: Religion
Language: EN, FR, DE, ES & NL

1 2 Kings Book Excerpt:

A new commentary for today's world, The Story of God Bible Commentary explains and illuminates each passage of Scripture in light of the Bible's grand story. Its story-centric approach is ideal for pastors, students, Sunday school teachers, and laypeople alike. Three easy-to-use sections designed to help readers live out God's story: LISTEN to the Story: Includes complete NIV text with references to other texts at work in each passage, encouraging the reader to hear it within the Bible's grand story EXPLAIN the Story: Explores and illuminates each text as embedded in its canonical and historical setting LIVE the Story: Reflects on how each text can be lived today and includes contemporary stories and illustrations to aid preachers, teachers, and students Praise for SGBC: "An extremely valuable and long overdue series." - Graeme Goldsworthy "It makes the text sing and helps us hear the story afresh." - John Ortberg "Pastors and lay people will welcome this new series." - Daniel I. Block

Preaching Effectively Revitalizing Your Church

Preaching Effectively  Revitalizing Your Church
Author: Guerric DeBona
Publsiher: Paulist Press
Total Pages: 227
Release: 2009
ISBN: 0809146029
Category: Religion
Language: EN, FR, DE, ES & NL

Preaching Effectively Revitalizing Your Church Book Excerpt:

Preaching Effectively, Revitalizing Your Church offers a practical and theological guide to effective preaching. Guerric DeBona, an experienced and respected teacher of homiletics, uses the metaphor of a ladder to describe the ascent up seven rungs that constitute the strategies of preaching. Beginning with advice on discovering a personal theology of preaching, the author proceeds to unlock the power of the Bible and the liturgy. He then guides preachers in creating a unified homily and in discovering a homiletic method that best suits their own intellect and temperament. Chapters on communicating in contemporary culture and on globalizing the homily for the New Evangelization are vital for coming to grips with the technological age and the often bewildering diversity of today's world. Finally, DeBona challenges readers to recognize and confront their own obstacles to effective preaching. Each chapter ends with questions to assist preachers in appropriating the material. With bad homilies consistently cited as a factor in declining church attendance, Preaching Effectively, Revitalizing Your Church answers a very pressing need, especially in view of the papacy's urgent call to rescue traditionally Christian countries from the brink of total secularization. Book jacket.