Description : Making Meaning is a synthesis of theory, research, and practice that explicitly presents art as a meaning making process. This book provokes readers to examine their current understandings of language, literacy and learning through the lens of the various arts-based perspectives offered in this volume; provides a starting point for constructing broader, multimodal views of what it might mean to “make meaning”; and underscores why understanding arts-based learning as a meaning-making process is especially critical to early childhood education in the face of narrowly-focused, test-driven curricular reforms. Each contributor integrates this theory and research with stories of how passionate teachers, teacher-educators, and pre-service teachers, along with administrators, artists, and professionals from a variety of fields have transcended disciplinary boundaries to engage the arts as a meaning-making process for young children and for themselves.
Description : This volume, edited by two of McKenzie's former students, brings together a wide range of his writings on bibliography, the book trade and the "sociology of texts"
Description : Originally published in 1992. This book captures the dynamic confluence of feminist and communication scholarship by setting out some of the provocative questions that mark this intersection. Several of the essays in the book are theoretical in nature, and consider the changing complexion of the field in view of this cross-fertilization; other contributors tackle those individual forms of communication that pose certain challenges for women such as verbal harassment and pornography. The final section of the book, more ethnographic in nature, presents a number of case studies, written primarily by women of colour, which recount the various ways that communication forms such as television, journalism and spoken discourse construct and perpetuate racist and sexist stereotypes.
Description : “ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Description : Describes the decision of several white student teachers to create teaching strategies that eliminate white privilege in schools, and analyzes the role of racial identity in the creation and use of teaching practices.
Description : Mountains bear the imprint of human activity. Scars from logging andsurface mining sit alongside national parks and ski lodges. Althoughthe environmental effects of extractive industries are well known, skiing is more likely to bring to mind images of luxury, wealth, andhealth. Drawing on interviews, field observations, and media analysis, Stoddart reveals the multiple, often conflicting meanings attached toskiing by skiers, mass media, First Nations, industry leaders, andenvironmentalists in British Columbia. Stoddart challenges us toreflect on skiing's negative effects as he exposes how certaingroups came to be viewed as the "natural" inhabitants andlegitimate managers of mountain environments.
Description : This book present a structure for understanding and exploring the semiotic character of law and law systems. Cultivating a deep understanding for the ways in which lawyers make meaning—the way in which they help make the world and are made, in turn by the world they create —can provide a basis for consciously engaging in the work of the law and in the production of meaning. The book first introduces the reader to the idea of semiotics in general and legal semiotics in particular, as well as to the major actors and shapers of the field, and to the heart of the matter: signs. The second part studies the development of the strains of thinking that together now define semiotics, with attention being paid to the pragmatics, psychology and language of legal semiotics. A third part examines the link between legal theory and semiotics, the practice of law, the critical legal studies movement in the USA, the semiotics of politics and structuralism. The last part of the book ties the different strands of legal semiotics together, and closely looks at semiotics in the lawyer’s toolkit—such as: text, name and meaning.