Marketing Communication

Author by : Richard J. Varey
Languange : en
Publisher by : Psychology Press
Format Available : PDF, ePub, Mobi
Total Read : 18
Total Download : 849
File Size : 47,7 Mb
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Description : Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.


Marketing In The 21st Century Integrated Marketing Communication

Author by : Bruce David Keillor
Languange : en
Publisher by : Greenwood Publishing Group
Format Available : PDF, ePub, Mobi
Total Read : 19
Total Download : 389
File Size : 47,9 Mb
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Description : A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.


Fcs Marketing Communication L2

Author by : Anonim
Languange : en
Publisher by : Pearson South Africa
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 345
File Size : 54,8 Mb
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Description :


Fcs Marketing Communication L3

Author by : Karien Gerber
Languange : en
Publisher by : Pearson South Africa
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 302
File Size : 40,6 Mb
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Description :


Marketing Communication

Author by : Seni Soniansih
Languange : en
Publisher by : BookRix
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 881
File Size : 47,7 Mb
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Description : This book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education. This book comes in the form of the transfer of knowledge and experience to young people, especially students. And of course, this book was written with deep and pure love. This book discusses 4 important chapters in communication marketing, namely: Chapter 1. Introduction Chapter 2. Organizational Communication Chapter 3. Marketing Scope Chapter 4. Marketing Communication Strategy Chapter 1 introduces what is communication, marketing, and marketing communication. Chapter 2 focuses more on the communication model and understanding of communication. Chapter 3 focuses on understanding marketing and chapter 4. discusses what is a communication strategy and strategy. I hope that this book will be of benefit to readers.


Marketing Communication

Author by : Allan J. Kimmel
Languange : en
Publisher by : OUP Oxford
Format Available : PDF, ePub, Mobi
Total Read : 74
Total Download : 606
File Size : 55,7 Mb
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Description : Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.


Integrated Marketing Communication

Author by : Jeanne M. Persuit
Languange : en
Publisher by : Lexington Books
Format Available : PDF, ePub, Mobi
Total Read : 90
Total Download : 812
File Size : 52,9 Mb
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Description : Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.


Marketing Communication Policies

Author by : Rainer Busch
Languange : en
Publisher by : Springer Science & Business Media
Format Available : PDF, ePub, Mobi
Total Read : 72
Total Download : 643
File Size : 48,7 Mb
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Description : By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.


Integrated Marketing Communication

Author by : Robyn Blakeman
Languange : en
Publisher by : Rowman & Littlefield
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 163
File Size : 46,7 Mb
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Description : Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.


Consumer Behaviour Marketing Communication For Mba

Author by : Dr. Ashish Kumar Saxena
Languange : en
Publisher by : Shanti Publication
Format Available : PDF, ePub, Mobi
Total Read : 71
Total Download : 823
File Size : 55,6 Mb
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Description : According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers


Integrated Marketing Communication

Author by : Jerome M. Juska
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 476
File Size : 53,7 Mb
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Description : This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.


Fcs Marketing Communication L4

Author by : Anonim
Languange : en
Publisher by : Pearson South Africa
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 640
File Size : 48,5 Mb
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Social Media And Integrated Marketing Communication

Author by : Jeanne M. Persuit
Languange : en
Publisher by : Lexington Books
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 920
File Size : 51,7 Mb
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Description : Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.


Entrepreneurs Acceptance Of Digital Marketing Communication Technologies

Author by : Oliver Schuster
Languange : en
Publisher by : kassel university press GmbH
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 172
File Size : 40,9 Mb
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Description : This book focuses on the development of a structural model to test for marketing-communication technology acceptance of entrepreneurs and managers in a cross-cultural setting. The results of the survey reveal behavioral differences between managers and entrepreneurs regarding the acceptance of digital marketingcommunication technologies and thus substantially contribute to our understanding of the intersection of entrepreneurial marketing and technology acceptance. This book derives various recommendations for scientists and practitioners. Providers of digital marketingcommunication technologies can improve their own marketing process by using the discovered differentiation criteria.


Advertising Campaign Strategy A Guide To Marketing Communication Plans

Author by : Donald Parente
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download : 721
File Size : 49,5 Mb
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Description : How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Creating Images And The Psychology Of Marketing Communication

Author by : Lynn R. Kahle
Languange : en
Publisher by : Psychology Press
Format Available : PDF, ePub, Mobi
Total Read : 99
Total Download : 586
File Size : 44,9 Mb
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Description : The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.


Sports Marketing And The Psychology Of Marketing Communication

Author by : Lynn R. Kahle
Languange : en
Publisher by : Psychology Press
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 673
File Size : 49,7 Mb
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Description : Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.


Principles Of Marketing

Author by : Philip Kotler
Languange : en
Publisher by : Pearson Education
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 291
File Size : 49,5 Mb
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Description : A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.


Strategic Integrated Marketing Communications

Author by : Larry Percy
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 486
File Size : 46,5 Mb
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Description : This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on- * Effective brands having the right positioning and brand attitude * The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently * That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation


Promotion And Marketing Communications

Author by : Umut Ayman
Languange : en
Publisher by : BoD – Books on Demand
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 760
File Size : 46,7 Mb
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Description : This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.


Marketing Communications

Author by : Lynne Eagle
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 950
File Size : 47,5 Mb
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Description : Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.


Foundations Of Marketing Communications

Author by : Patrick de Pelsmacker
Languange : en
Publisher by : Pearson Education
Format Available : PDF, ePub, Mobi
Total Read : 70
Total Download : 715
File Size : 41,6 Mb
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Description : Looking at critical communication issues in a marketing context, this text covers a wide range of topics, including budgets, advertising, media planning and public relations.


Marketing Communications

Author by : Paul Russell Smith
Languange : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 48
Total Download : 587
File Size : 42,6 Mb
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Description : This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.


Effective Marketing Communications And Development

Author by : Adèle Hodgson
Languange : en
Publisher by : John Catt Educational Ltd
Format Available : PDF, ePub, Mobi
Total Read : 93
Total Download : 197
File Size : 42,7 Mb
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Description : This title from the 'ECIS/CIS Effective Series' is brief, concise and easy to read and free of all jargon. It aims to motivate and show people how 'doable' marketing and advancement can be.


Introduction To Marketing Communication

Author by : John Burnett
Languange : en
Publisher by : Pearson College Division
Format Available : PDF, ePub, Mobi
Total Read : 32
Total Download : 916
File Size : 42,7 Mb
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Description : This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community. *Real-world profiles of young executives describe a variety of jobs, career paths, and views on how to get ahead in marketing communication. *Each chapter contains an IMC in Action, IMC in Focus, and an Ethics Box.


Marketing Communication

Author by : Frederick E. Webster
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 879
File Size : 49,9 Mb
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Description :


Successful Marketing Communications

Author by : Cathy Ace
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 890
File Size : 44,8 Mb
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Description : 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples. Web site resource containing examples of campaigns and other up-to-date information to support the text Use of case studies that develop and grow through the text to illustrate current practice in marketing communications Prepares students for the increasingly higher levels of CIM examinations and at the same time allows practitioners without expertise in this area to develop their own REAL planning skills.


Problems In Marketing

Author by : Luiz Moutinho
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 218
File Size : 50,8 Mb
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Description : Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.


Cim Revision Cards 05 06 Marketing Communications

Author by : marketing Knowledge
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 445
File Size : 52,6 Mb
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Description : Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised