Digital Marketing

Author by : Annmarie Hanlon
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 899
File Size : 54,9 Mb
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Description : An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.


Marketing Strategy Plan

Author by : Journals for All Staff
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 464
File Size : 42,7 Mb
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Description : Blank Strategic Planner Log Get Your Copy Today! Large Size 8.5 inches by 11 inches Enough Space for writing Include sections for: Year Month Product Name Type of Product Registration Number Owner's Name Contact Details Phone Number and Email Product's Description Mission Goals Action Item Strategies to be used Results Notes Buy One Today and have a record of your Product's Planning


Business Planning And Market Strategy

Author by : E.K. Valentin
Languange : en
Publisher by : SAGE Publications, Incorporated
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 348
File Size : 48,8 Mb
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Description : Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.


Strategic Marketing Planning

Author by : Colin Gilligan
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 751
File Size : 47,7 Mb
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Description : Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations


Marketing Planning Guide

Author by : Bruce Wrenn
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 779
File Size : 40,5 Mb
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Description : THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.


Marketing Strategy Planner

Author by : Salesplan
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 525
File Size : 41,6 Mb
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Description : Marketing Calendar and Planner is the perfect tool for planning, scheduling and making the most of opportunities to promote your products, services, blog or social media presence. Use it to outline promotions for upcoming events, holidays, and observances, as well as to highlight deadlines for various promotional tasks. A great way to structure, manage and execute your marketing strategy in an organized way.


Malcolm Mcdonald On Marketing Planning

Author by : Malcolm McDonald
Languange : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 43
Total Download : 446
File Size : 52,5 Mb
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Description : Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.


Implementing Digital Marketing That Actually Works

Author by : Boot Camp Digital
Languange : en
Publisher by : That Actually Works
Format Available : PDF, ePub, Mobi
Total Read : 62
Total Download : 974
File Size : 54,7 Mb
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Description : Implementing Digital Marketing that Actually works is the Ultimate Planner to help you implement digital marketing with a strong strategic plan utilizing best practices with templates, action planners, quickstart guides, tips and tricks and more. This book contains over 37 solid resources to guide you in your journey. Boot Camp Digital has been training businesses for over 12 years, and this guide contains our best content ever. This book contains TONS of valuable resources to get you on the right path quickly so you can get better results faster. Digital Marketing Strategy Action Planner step-by-step plan to create a clear and effective digital marketing strategy for your business in a 37 page template to guide you through crafting and planning your strategy. Section 1: Strategy includes: Digital Marketing Strategy Checklist - Listening Guide - Cascading GSOT -Full Funnel Content Planner - Building Personas Template - Creating Great Content Quick-Start Guide - Creating Great Content Checklist - Content Strategy Template - Social Media Priorities Quick-Start Guide. Section 2: Channels includes: Choosing the Right Social Media Platform for Your Business - Social Media Network Best Practices and Optimization - Digital Advertising Channel Cheat Sheet - Media Plan Evaluation Checklist - Paid Digital Quick-Start Guide - Digital Advertising Strategy OCTO - Facebook Ads Quick-Start Guide - Google Ads Quick-Start Guide - SEO Quick-Start Guide - SEO Tools Tips & Tricks - SEO Keyword Research Quick-Start Guide - Local SEO Quick-Start Guide - Site Speed Quick-Start Guide - Planning Your Website Strategically Quick-Start Guide - What Content Should be on My Website Checklist - Google My Business Quick-Start Guide - Website UX (User Experience) Checklist - Website SEO Quick-Start Guide - Online Reviews Playbook - Email Marketing Quick-Start Guide - Email Marketing Tips & Tricks - Inbound Marketing Quick-Start Guide - Chatbot Marketing Checklist. Section 3: Measurement includes: Digital Marketing Measurement Quick-Start Guide - KPI Quick-Start Guide - Benchmarking Quick-Start Guide - Google Analytics Data Analysis Checklist - Google Analytics and Google Tag Manager Quick-Start Guide - ROI Quick-Start Guide - Digital Prioritization Quick-Start Guide - Digital Marketing Strategy 1-Page Planner


Sun Tzu Marketing Strategy

Author by : James Sonhill DBA
Languange : en
Publisher by : Sonhill Publishing LLC
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 948
File Size : 47,7 Mb
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Description : Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.


Health Care Marketing Plans

Author by : Steven G. Hillestad
Languange : en
Publisher by : Jones & Bartlett Learning
Format Available : PDF, ePub, Mobi
Total Read : 15
Total Download : 732
File Size : 49,9 Mb
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Description : Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.


Content Strategy Planner

Author by : Sara Eatherton-Goff
Languange : en
Publisher by : Createspace Independent Publishing Platform
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 779
File Size : 41,6 Mb
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Description : Blog planning doesn't have to be complicated.Whether you're a brand new blogger, soon-to-be blogger, or a current one looking to simplify your content for up to 12 months, the Content Strategy Planner is for you.It includes private access to the blog planning video workshop and mini-printable workbook from GoffCreative[dot]com in addition to all the internal resources, tracking, planning, and prep for:* Blog and reader planning and overview* Blog content mapping strategy and tips* [Guided] editorial content preparation for 12 months* Email marketing overview and plan* Editorial calendar* Monthly personal and professional planning* Monthly prep sheet (email, growth analysis, etc.)* Email marketing map (the foundation for your strategy each month)* 12 months of analytics recording (stats)* 12 months of blog growth analysis* Guest blogging opportunity trackingAnd more...Un-complicate the blog content planning process with this simple, guided planner that'll walk you through every important facet of developing a strong blog to help support your business online or allow your blogging hobby to be taken seriously.But before you buy this planner, note that it's not for you if you have more than one blog that you manage, or if you send more than 8 emails a month to your audience. Yes, you could make it work, but I wouldn't recommend it.Also, this book doesn't linger in the past. It's a forward-focused blog planner intended to help you do just -move forward with your blog. So, if you're looking for 20 pages of reflection from the previous 12 months slapped in the first part of the planner, it's not for you either.There's plenty of thorough tracking, but it also won't keep you detailing the past for hours on end.If you want a serious blog planner with a focus on growth, preparation, and built on a high-functioning strategic process, then this planner is exactly what you're looking for.Buy the Content Strategy Planner now!


The Book Marketing Plan

Author by : Dan Moskel
Languange : en
Publisher by : Dan Moskel
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 783
File Size : 40,6 Mb
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Description : Once upon a time there was a city made of gold. Every day the people of this city we’re building magnificent architecture, skyscrapers, and wonders of our modern world. One day this city could boast of the only seven star hotel, host the annual richest horse race in the world, the tallest building, and even a man made island, that can be seen from outer space. Because of this celebrities would flock from all over the world to visit, and the New York Times published an article saying: “Dubai has become the kind of city where you might run into Michael Jordan at the Buddha Bar or stumble across Naomi Campbell celebrating her birthday with a multi day bash.” Because of that, the most sought after, wealthiest, and best customers in the world, including more celebrities such as Kobe Bryant, Tom Cruise, David Beckham, Giorgio Armani, and many more. Would travel from far and distant lands to bring their gold to this city. Until finally, the city of Dubai, was featured in a Rory McIlroy and Omega watch commercial, with the soundtrack of Hall of Fame, by The Script, and featuring will.i.am. The first reason I share this story with you, is not because we were recently interviewed for a TV show in Dubai. Instead, it’s to point out that you too can build a group of customers, fans, and people eagerly seeking you out to give you their gold. Just like the great city of Dubai. Next, look at everything this city has done to attract the wealthiest customers in the world. You see, the big piles of gold for every author, aren’t simply in the few dollars in book royalties. Instead, it’s in providing more value to the market in the form of speaking engagements, coaching, writing more books, consulting, selling products and services, the sky’s the limit. There’s three parts to this book, in the first we’ll discuss the foundation of effective marketing. Along with making your book attractive to the wealthiest customers in the world. In the second part, we go step by step through the six automatic sales funnels. This includes: YouTube videos, social media, articles, email marketing, building your fan club, distribution avenues, and much more. This is how we manufacture the Oprah effect for your book. And guarantee that you’ve got royalty payments hitting your bank account, as often as LeBron James makes jump shots. In the third and final section, we discuss advanced marketing strategies, and dive deep into how exactly to earn maximum ROI, return on investment, from your book. Now, I’ve been working with marketing full time since 2006, and have earned millions of dollars. You may have even seen me on national TV in my own commercial, appearing on ESPN, NatGeo, Comedy Central, MTV, VH-1, A&E, and many more. I only share this with you, so you know, we ain’t blowing hot air over here. Marketing is my trade, skill, and life’s work. Warning Yes, a warning this is not a book for wantreprenuers, excuse makers, or those desperate to just think positively and have checks magically appear in the mailbox. This is a blunt revelation of how exactly to make your book become a best seller. And as the late great Earn Nightingale said our rewards in life are in direct proportion to the amount of service we provide. In this spirit we’ve created a number of bonus gifts for you. The first includes a training course with videos, were you’ll get a behind the scenes look at precisely how to deploy these book marketing weapons. And for the first 100 people that sign up at DanMoskelUniversity.com, and join our congregation. We’ve created two extra special bonuses with a retail value of $197.00. This includes personal one on one help with me, full details inside.


Master Strategy Planner

Author by : Kristi L. Jackson
Languange : en
Publisher by : Createspace Independent Publishing Platform
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 539
File Size : 40,7 Mb
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Description : The Master Strategy Planner is an essential guide for strategic business, project and profit organization. Planning is key and Master Planning and building foundations by answering key questions will steer your business in the right direction and get you focused on your core business to do's. Each lesson walks you through key questions you need to answer, then a planning template to set your goals on that topic specifically. Planners Included in the Book: Financial, Income, Business Budget, Goal, Team, Marketing, Partnership, Pitching, Profit and Growth, a Website Scope, and 4 Project Planners, Key Planner Sections: Break down Financial Goals: If you don't know how much you need to make, how will you reach it? Build a Dream Team: Who and what positions do you need to build a powerful team? Create a Power Marketing Plan: Where and what platforms to go to reach your ideal client? Grow Your Business: What channels do you create to grow your business? Powerful Profit Planning: Where buckets will your business profit come from? Leverage Technology: How to use the technology available to make your life easier, make more money, find clients and run a smarter business. Project a Professional Image: How to package up a professional image that gets you the attention and the clients that you want.


The Definitive Guide To Marketing Planning

Author by : Angela Hatton
Languange : en
Publisher by : Pearson Education
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 196
File Size : 44,8 Mb
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Description : Everyone at some point in their business life has to create or read a marketing plan -make sure yours work.


Direct Marketing Strategy Planning Execution

Author by : Edward L. Nash
Languange : en
Publisher by : McGraw Hill Professional
Format Available : PDF, ePub, Mobi
Total Read : 34
Total Download : 181
File Size : 49,9 Mb
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Description : The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.


Strategic Planning

Author by : George A. Steiner
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 168
File Size : 47,7 Mb
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Description : In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.


The Ultimate Guide To Strategic Marketing Real World Methods For Developing Successful Long Term Marketing Plans

Author by : Robert Hamper
Languange : en
Publisher by : McGraw Hill Professional
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 457
File Size : 46,8 Mb
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Description : THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.


Campaign Planner For Promotion And Imc

Author by : Shay Sayre
Languange : en
Publisher by : South-Western Pub
Format Available : PDF, ePub, Mobi
Total Read : 28
Total Download : 985
File Size : 41,7 Mb
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Description : This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign. Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations and promotional aspects to deliver a truly integrated marketing communications plan. To aid students in the development of campaign objectives, strategies and tactics, a case synopsis featuring Starbucks Coffee is included as an example brand. Finally, students are asked to develop a Plans Book containing their recommendations for a successful campaign.


The B E S T Marketing Planner

Author by : Nadine Mullings
Languange : en
Publisher by : Illumination Press
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 212
File Size : 46,8 Mb
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Description : When it comes to marketing your business, are you unsure where to start, inconsistent, or feel overwhelmed? This planner was designed to help you stay on track, get clarity, and organize your business for success, so you can confidently GROW your business! The planner is divided into three main sections: 1. CREATING your B.E.S.T. marketing strategy 2. PLANNING your marketing activities 3. TRACKING your results. After completing this planner, you will have a marketing strategy and plan for the next 90-days for your business. You will know what to do on a daily, weekly, and monthly basis to successfully market your business. And you will be able to track the results of your marketing effort all in this one planner.


Strategic Marketing Management

Author by : Richard Malcolm Sano Wilson
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 79
Total Download : 351
File Size : 55,5 Mb
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Description : This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. * Further materials include: Tutor Resource Pack and "Evolve" site *


Social Marketing Planner Free Up Time By Planning Your Strategy

Author by : K. Jane Creative Printing
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 292
File Size : 53,5 Mb
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Description : A social media marketing strategy is necessary for building business and brand awareness. Just what every solopreneur needs to get your social marketing plan off the ground smoothly and painlessly. Is your game plan to build awareness for your business and grow your following on social media? If you are just starting your online selling business on any platform including, but not limited to eBay, Etsy, Facebook Marketplace, or your own website, this is the perfect 52-week planner to get you organized and productive with your social marketing campaigns. Creating a social media strategy includes setting marketing goals, choosing the right networks to use, and measuring your desired results. Included in this 52-week planner is: Social Platform Sign-in Info Affiliate Link Sheet To Do and Notes Weekly planner that includes easy checklist with type of post and platform info Lots of room for notes and special occasions. Great gift for the small business owner, new start up, established online selling accounts, new platform sales, etc.


Godly Entrepreneur Strategic Planner

Author by : Phyllis Williams-Strawder
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 38
Total Download : 115
File Size : 43,5 Mb
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Description : GET ORGANIZED, PRODUCTIVE & ACHIEVE YOUR MARKETING GOALS - Godly Entrepreneur Strategic Planner will help you create a vision for your marketing strategy, define and breakdown your markets goals by month, week and day. It helps you stay focused and true to the mission and purpose of your vision. Stop being confused about how to grow your business. This system is designed for the easily distracted to get on track and increase business performance, boost productivity and hit your marketing goals.


Marketing And Promotional Planner

Author by : Rudo Dube
Languange : en
Publisher by : Independently Published
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 130
File Size : 52,5 Mb
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Description : What strategy do you use to increase sales? How do you plan your marketing? What should you consider when doing your promo planning? How do you know if your marketing is successful? How do you get your message in front of the right person at the right time? These are common questions that small business owners have when it comes to content marketing, social media marketing and paid advertising. This Marketing and Promo Planner is designed to help you get around all of these problems and be able to give you a clear vision of where you are going in your business and confidence in your digital marketing strategy. Rudo Dube has created a Marketing and PromotionalPlanner that helps you to plan, schedule and launch your marketing on a Monthly, Weekly and Daily basis so that you can design strategies, content and ad campaigns that help you reach your targets. It also includes a holiday promotional planning. When you are getting off track, it will help you review what happened and be able to make a plan to get back on track. Failing to plan is a plan for failure. This planner is designed to allow you to write inside and work directly inside the book. The dates and months are not filled in so it can be used starting any time of year.If you're looking to get more sales, clarity around your marketing strategy, then this is the planner for you! Rudo draws from her experience as an online business strategist for consultants, coaches and service based business owners. This planner is perfect for anyone who wants to create a specific and measurable promotional and marketing plan.


International Marketing

Author by : Carl Arthur Solberg
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 38
Total Download : 645
File Size : 48,8 Mb
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Description : Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.


Online Marketing Strategy Planner

Author by : Rubel Publications
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 505
File Size : 55,6 Mb
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Description : THE ULTIMATE SOCIAL MEDIA PLANNER/ONLINE MARKETING STRATEGY PLANNER (183 pages, total 7 sections) - ALL IN ONE For those who will run a business online or start digital marketing for a business, this book is the ultimate solution for maintaining Facebook, Instagram, Pinterest, etc. Section-1, "SOCIAL MEDIA ACCOUNT MANAGEMENT" (for 2 pages) where you can address the accounts' info of Facebook Instagram Twitter Youtube Whatsapp Section-2, "SOCIAL MEDIA BUSINESS GOALS," has some features: Goal Start Date, End Date Action Step box (8 boxes) Date Achieved (8 boxes) Challenges (8 boxes) Steps to Get Back on Track Notes Section-3: "SOCIAL MEDIA CONTENT PLANNER," has the features below: The platform which you will select(for example, Facebook, Youtube, Instagram, Pinterest...) Post Name, Date, Content, Keywords Checklist: Create Content, Create Graphics, Check Spelling, Check Link, Schedule Post, Publish Post, Call to Action. Promotion: Facebook, Instagram, Pinterest, Twitter, Email... To-Do List (8 boxes) Notes Likes box, Comments box, Link Clicks. Evaluation Notes Section-4: "SOCIAL MEDIA MONTHLY BUDGET PLANNER," has the features below: Platform Month Expenses Details Income Details Advertising Expenses Business Expenses Monthly Income with descriptions Notes Section-5: "SOCIAL MEDIA TARGET AUDIENCE PLANNER" has the features below: Sex: Male, Female, Both Age: Below 18, 18-25,26-35, 36-45,45-55, Over 55 Location, Education, Occupation, Average Income Commonly Used Platform selections Top Products Sold (4 blank boxes) Top Facebook Groups (4 blank boxes) Top Market Influencers (4 blank boxes) Top Authority Bloggers (4 blank boxes) Notes Section-6: "HASHTAGS/KEYWORDS" features: Title boxes (6 shelves) Notes Section-7: "SOCIAL MEDIA TRASK TRACKER" has features below: Date Create / Schedule / Publish Platform Content/Notes So, have you ever seen all the ultimate solutions and business modem (digital marketing) in one book? in Rubel Publications, you will find it. You will love it because there are so many things you will find in one book only. I hope, you will enjoy it.


How To Develop A Strategic Marketing Plan

Author by : Norton Paley
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 866
File Size : 49,6 Mb
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Description : Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.


Health Care Market Strategy

Author by : Steven G. Hillestad
Languange : en
Publisher by : Jones & Bartlett Learning
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 321
File Size : 51,9 Mb
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Description : Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.


Creating Customer Value Through Strategic Marketing Planning

Author by : Edwin J. Nijssen
Languange : en
Publisher by : Springer Science & Business Media
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 998
File Size : 55,7 Mb
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Description : Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.


Marketing Plans

Author by : Malcolm McDonald
Languange : en
Publisher by : Elsevier
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 493
File Size : 52,6 Mb
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Description : Over 50,000 copies sold worldwide!


Marketing

Author by : Gary Armstrong
Languange : en
Publisher by : Pearson Education
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 990
File Size : 49,7 Mb
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Description : "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.