Marketing the Best Deal in Town

Marketing the Best Deal in Town
Author: Nancy Rossiter
Publsiher: Elsevier
Total Pages: 236
Release: 2008-03-31
ISBN: 1780631278
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Marketing the Best Deal in Town Book Excerpt:

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practitioners on what works and what does not

Information Needs Analysis

Information Needs Analysis
Author: Daniel G. Dorner,G. E. Gorman,Philip J. Calvert
Publsiher: Facet Publishing
Total Pages: 289
Release: 2014-12-31
ISBN: 185604484X
Category: Computers
Language: EN, FR, DE, ES & NL

Information Needs Analysis Book Excerpt:

If you want to provide an information service that truly fulfils your users' needs, this book is essential reading. Analysing and assessing the information needs of clients is key to the provision of effective service and appropriate collections in both face-to-face and virtual library services. The importance of information needs analysis is widely recognized by information professionals, but currently there is little substantive, detailed work in the professional literature devoted to this important topic. This new book is designed to fill that gap, by supporting practitioners in developing an information needs analysis strategy, and offering the necessary professional skills and techniques to do so. It will offer guidance to team leaders and senior managers in all areas of library work, especially those involved in collection management, service provision and web development, and is equally applicable to the needs of academic, public, government, commercial and other more specialized library and information services. The text adopts a hands-on, jargon-free approach, and includes relevant examples, case studies, reader activities and sources of further reading. Key areas covered include: - what is information needs analysis? - how is needs analysis conducted? - what are the varieties of needs analysis? - how are analyses evaluated and reported? Readership: The book will be essential reading for library and information practitioners, team leaders and senior managers. It will also be a core text on course reading lists in departments of library and information studies.

The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing
Author: Panos Mourdoukoutas,George J. Siomkos
Publsiher: Springer Science & Business Media
Total Pages: 110
Release: 2010-05-03
ISBN: 3642021107
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Seven Principles of WOM and Buzz Marketing Book Excerpt:

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
Author: Peggy Johnson
Publsiher: American Library Association
Total Pages: 407
Release: 2009
ISBN: 0838909728
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Fundamentals of Collection Development and Management Book Excerpt:

Addresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.

The Inventor s Bible 3rd Edition

The Inventor s Bible  3rd Edition
Author: Ronald Louis Docie, Sr.
Publsiher: Ten Speed Press
Total Pages: 367
Release: 2011-12-21
ISBN: 1607741962
Category: Law
Language: EN, FR, DE, ES & NL

The Inventor s Bible 3rd Edition Book Excerpt:

The following description refers to an outdated version of the book. Please see The Inventor's Bible, Fourth Edition, for the most current edition. The Definitive Guide for Inventors Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through: • Protecting Your Idea (choosing the right steps) • Patenting (how, when, and why) • Selecting Manufacturers (that will do the best job) • Finding the Best Markets (and expanding opportunities) • Developing a Strategy and Market Plan (that fits perfectly into business plans) • Presenting Your Invention to Companies (without getting ripped off) • Negotiating the Best Deal (and how to hire the best advisors) From the Trade Paperback edition.

The Accidental Librarian

The Accidental Librarian
Author: Pamela H. MacKellar
Publsiher: Information Today, Inc.
Total Pages: 436
Release: 2008
ISBN: 9781573873383
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

The Accidental Librarian Book Excerpt:

An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, retrieving and disseminating information, management essentials, removing barriers, public access computers, and librarian certification.

Out of the Box Marketing

Out of the Box Marketing
Author: David Abingodon
Publsiher: Thorogood Publishing
Total Pages: 135
Release: 2008-01-01
ISBN: 1928374650XXX
Category: Marketing
Language: EN, FR, DE, ES & NL

Out of the Box Marketing Book Excerpt:

How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success. This book gives you.. ... countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.

Street Fighter Marketing Solutions

Street Fighter Marketing Solutions
Author: Jeff Slutsky
Publsiher: Simon and Schuster
Total Pages: 288
Release: 2007-09-18
ISBN: 1416546154
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Street Fighter Marketing Solutions Book Excerpt:

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Full Brain Marketing

Full Brain Marketing
Author: DJ Heckes
Publsiher: Gildan Media LLC aka G&D Media
Total Pages: 135
Release: 2018-10-09
ISBN: 1722521112
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Full Brain Marketing Book Excerpt:

Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance of growth. Deciding what marketing strategies are best for a company can be overwhelming. Determining and knowing what stage a business is in will help define how and where to get started. When times are tough, we will feel challenged. No matter how much we try to seek a standardized solution for running a successful business, every business owner runs his or her business based on individual perspectives and principles, which need not always be similar. Every business has its own set of guidelines and processes designed for its efficient functioning. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's hypercompetitive intelligence environment! Learn new ways to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. Full BRAIN Marketing-for the Small Business shares valuable insights to identifying what stage of business a company is presently in and sets out a road map for the best traveled road to marketing success. If done properly, marketing can be accomplished more easily and with a far greater rate of success. Explore & uncover ways to tie in traditional, digital and social media marketing to lead a business to success and avoid unnecessary mistakes, obstacles and easily avoided failures. With today's hypercompetitive environment, it is even more prevalent than ever before to be a forward thinker and a visionary leader in marketing for one's business.

Ethics and Real Estate

Ethics and Real Estate
Author: Doris Barrell
Publsiher: Dearborn Trade Publishing
Total Pages: 78
Release: 2000
ISBN: 9780793138470
Category: Medical
Language: EN, FR, DE, ES & NL

Ethics and Real Estate Book Excerpt:

Too Soon To Tell

Too Soon To Tell
Author: David A. Grier
Publsiher: John Wiley & Sons
Total Pages: 256
Release: 2009-03-27
ISBN: 9780470422397
Category: Computers
Language: EN, FR, DE, ES & NL

Too Soon To Tell Book Excerpt:

Based on author David A. Grier's column "In Our Time," which runs monthly in Computer magazine, Too Soon To Tell presents a collection of essays skillfully written about the computer age, an era that began February 1946. Examining ideas that are both contemporary and timeless, these chronological essays examine the revolutionary nature of the computer, the relation between machines and human institutions, and the connections between fathers and sons to provide general readers with a picture of a specific technology that attempted to rebuild human institutions in its own image.

Full Brain Marketing for the Small Business

Full Brain Marketing for the Small Business
Author: DJ Heckes
Publsiher: Hachette UK
Total Pages: 186
Release: 2010-05-01
ISBN: 1596595078
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Full Brain Marketing for the Small Business Book Excerpt:

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Marketing Management

Marketing Management
Author: George Albert Field,John Douglas,Lawrence X. Tarpey
Publsiher: Unknown
Total Pages: 648
Release: 1966
ISBN: 1928374650XXX
Category: Marketing
Language: EN, FR, DE, ES & NL

Marketing Management Book Excerpt:

Encyclopedia of Public Administration and Public Policy 5 Volume Set

Encyclopedia of Public Administration and Public Policy   5 Volume Set
Author: Domonic A. Bearfield,Evan M Berman,Melvin J. Dubnick
Publsiher: Routledge
Total Pages: 3786
Release: 2020-08-14
ISBN: 1000031624
Category: Political Science
Language: EN, FR, DE, ES & NL

Encyclopedia of Public Administration and Public Policy 5 Volume Set Book Excerpt:

Now in its third edition, Encyclopedia of Public Administration and Public Policy remains the definitive source for article-length presentations spanning the fields of public administration and public policy. It includes entries for: Budgeting Bureaucracy Conflict resolution Countries and regions Court administration Gender issues Health care Human resource management Law Local government Methods Organization Performance Policy areas Policy-making process Procurement State government Theories This revamped five-volume edition is a reconceptualization of the first edition by Jack Rabin. It incorporates over 225 new entries and over 100 revisions, including a range of contributions and updates from the renowned academic and practitioner leaders of today as well as the next generation of top scholars. The entries address topics in clear and coherent language and include references to additional sources for further study.

National Energy Act

National Energy Act
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Energy and Power
Publsiher: Unknown
Total Pages: 135
Release: 1977
ISBN: 1928374650XXX
Category: Energy policy
Language: EN, FR, DE, ES & NL

National Energy Act Book Excerpt:

Competitive Advantage of Customer Centricity

Competitive Advantage of Customer Centricity
Author: Sathit Parniangtong
Publsiher: Springer
Total Pages: 330
Release: 2017-06-05
ISBN: 9811044422
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Competitive Advantage of Customer Centricity Book Excerpt:

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.

The Green Marketing Manifesto

The Green Marketing Manifesto
Author: John Grant
Publsiher: John Wiley & Sons
Total Pages: 320
Release: 2009-08-11
ISBN: 9780470687314
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Green Marketing Manifesto Book Excerpt:

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Vault Guide to International Careers

Vault Guide to International Careers
Author: Sally Christie,Vault (Firm)
Publsiher: Vault Inc.
Total Pages: 210
Release: 2004
ISBN: 1581312709
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Vault Guide to International Careers Book Excerpt:

It is estimated that there are currently 90 million people working outside their country of birth. This Vault title guides you to major opportunities--from foreigh service employees and corporate transfers to English teachers and entrepreneurs.

Proceedings of the 1984 Academy of Marketing Science AMS Annual Conference

Proceedings of the 1984 Academy of Marketing Science  AMS  Annual Conference
Author: Jay D. Lindquist
Publsiher: Springer
Total Pages: 488
Release: 2015-05-18
ISBN: 3319169734
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Proceedings of the 1984 Academy of Marketing Science AMS Annual Conference Book Excerpt:

​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

National Petroleum News

National Petroleum News
Author: Anonim
Publsiher: Unknown
Total Pages: 1274
Release: 1978
ISBN: 1928374650XXX
Category: Petroleum
Language: EN, FR, DE, ES & NL

National Petroleum News Book Excerpt:

Vols. for 1958- include an annual Factbook issue.