Description : Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Description : Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofessional public relations practice. Whether you are reading this book to learn a new field, simply to update your knowledge, or as partof an educational program or course, we value every moment that you spend with it. Therefore, wehave eliminated much of the academic jargon found in other books and used a straightforwardwriting style. We tried to make the chapters short enough to be manageable, but packed withinformation, without an overreliance on complicated examples or charts and diagrams. We hope thatour no-nonsense approach will speed your study.
Description : This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Description : In Mastering Public Administration, each chapter spotlights a significant theorist in the field, covering his/her life, research, writings, and impact, introducing the discipline's most important scholarship in both a memorable and approachable manner. The combination of biographical narrative with explanation and analysis makes abstract theories understandable while showing how subject scholars relate to each other in their work, providing much needed context. The book’s chronological organization shows the evolution of public administration theory over time. With the new edition, the authors will be adding mini-chapters that link contemporary scholars and their research to the seminal literature.
Description : Mastering Public Health: A Postgraduate Guide to Examinations and Revalidation, Second Edition is an essential study aid for all those preparing for postgraduate, masters, and higher examinations in public health. Now updated and revised for the second edition, the book continues to provide all postgraduate students taking higher public health examinations with a proven, successful core revision text. The book covers the five key areas of public health knowledge: research methods; disease prevention and health promotion; health information; sociology, policy, and health economics; and organisation and management of health care. It is structured to follow the entire MFPH Part A exam syllabus, with appendices on revision strategies, exam technique and essay frameworks. Written in conjunction with an international team of editors, the book is aimed at public health practitioners who are training or re-validating in the UK and worldwide. Its concise format also serves as a quick reference text for the specialty.
Description : Offering an ideal balance of theory and skills, this book provides a solid grounding in the how's and why's of public speaking, placing particular emphasis on critiquing, ethics, and critical thinking. Written in a casual, lively style and clearly organized, this edition of Mastering Public Speaking builds on its previous success. The fourth edition retains its popular and distinctive emphasis on the ethical contract between speaker and listener and on the value of critiquing speeches to improve your own skills. Learn how to think critically as you choose speech topics, conduct research, organize content, select language, manage nervousness, and deliver speeches. For anyone interested in Public Speaking.
Description : This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Description : Mastering Public Speaking equips readers with a firm grounding in the “hows” and “whys” of public speaking by providing an ideal balance of theory and skills while placing important emphases on critiquing, ethics, and critical thinking. With this top-selling book, readers learn how to think critically as they choose speech topics, conduct research, organize content, select language, manage nervousness, and deliver speeches. “Theory into Practice” and “Try This,” features help readers understand and apply concepts and strategies of public communication to enhance their speaking competence. Mastering Public Speakingadds interest and relevance to all aspects of the speech-making process.
Description : Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t